Your server log files reveal
some very important information about your Website. If you
use them properly, they can conveniently help you to maximize
your site's traffic and conversion ratio.
A pretty valuable piece of information in
your log files are search phrases that peoples have used using
to find your website.
Once you have optimized a page of your website,
the log files will tell you how people are finding that page
and what keywords they are Using on search engines for to
get there. You will be surprised to see that they will be
many Key phrases, that you have not optimized the site for
and will get many more users than you expected. It would probably
be in your best interest to further optimize that page for
those “discovered” keywords or create a new page for that
keyword to give it a boost.
Also, by analyzing at how your site is found
in Organic results, you can decide to put the good phrases
in your PPC campaigns as well. Just choose the ones that are
highly targeted and relevant. These keyword phrases have the
very good conversion rate.
|
