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| Case Study |
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| Resonance |
| http://www.resonance.ac.in |
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Nature of Business |
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| Resonance is a premier IIT coaching institute. IIT (Indian Institute of Technology) is the topmost institute in India for the engineering education and has a world fame. With the increasing competition for IIT coaching, Resonance is a group of IITians and are all committed to provide world class coaching to the IIT aspirants. |
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Challenges |
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| There are thousands of IIT coaching institutes and hence idea was to make aspirants aware of the Resonance's quality services. Wildnet got into relationship with them in June 2005 when the aspirants were actually started looking for the IIT coaching options. The IIT education industry is very competitive and had a lot of commercial as well as non-profit sites enjoying the top 10 rankings across all major search engines. There were already existing lots of these sites in terms of links and optimization was very high and since Resonance site was not optimized at all till now, as a new initiative they had a long road ahead. Since Pay Per Click was appearing as a costly proposition, a long-term plan of SEO and Link Building aimed at influencing the site's organic rankings was required. The site's structure was not SEO friendly and Link Popularity was very less. |
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Strategy |
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| Wildnet proposed the organic content optimization of the site and a long-term link building campaign to steadily improve the site's ranking. The initial focus was to establish ranking for some "low hanging fruits" (keywords which were not very competitive, but had a lot of relevance) and have a long-term plan for the Generic keywords. Wildnet carried out deep web page optimization and SEO copy writing on the site. New Pages targeting the important Keywords was created. A scalable link building campaign was initiated which allowed us to aim at different keywords as the anchor text of the incoming links. Today Resonance is ranking number 1 for some of the most important keywords and phrases like |
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Key-Phrases |
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Key-Phrases |
Search
Engine Page |
Rank |
| IIT JEE Preparation
Classes |
1 |
3 |
| Resonance Classes
Kota |
1 |
1 |
| IIT Coaching in
Kota |
1 |
2 |
IIT JEE coaching
in Kota |
1 |
4 |
| IIT Coaching Classes |
1 |
3 |
| JEE Coaching |
1 |
3 |
| IIT-JEE Coaching |
|
|
| IIT-JEE Institute
in Kota |
|
|
| IIT-JEE Coaching
Classes |
1 |
4 |
| IIT Kota |
1 |
3 |
| IIT Entrance Coaching |
1 |
3 |
| Coaching Institute
in Kota |
2 |
11 |
| Coaching Institutes
for IIT-JEE |
1 |
6 |
| How to prepare for
IIT |
1 |
7 |
|
| |
| |
|
Key-Phrases |
Search Engine Page |
Rank |
| JEE Preparation |
1 |
1 |
| Coaching Institute for IIT-JEE |
1 |
2 |
| Coaching Institute in India |
6 |
53 |
| Coaching Institute in Kota |
2 |
12 |
| IIT-JEE Coaching Classes |
1 |
1 |
| IIT Coaching in Kota |
1 |
1 |
| How to prepare for IIT-JEE |
1 |
1 |
| IIT-JEE Coaching in Kota |
1 |
1 |
| IIT Kota |
1 |
1 |
| IIT-JEE Coaching |
1 |
1 |
| IIT JEE Preparation Classes |
1 |
1 |
IIT-JEE institutes in kota |
1 |
1 |
| IIT Coaching Classes |
1 |
1 |
Resonance Classes Kota |
|
|
| JEE Coaching |
1 |
1 |
IIT Entrance Coaching |
1 |
1 |
|
| |
| |
|
Key-Phrases |
Search Engine Page |
Rank |
| JEE Coaching |
1 |
1 |
| JEE Preparation |
1 |
1 |
| Coaching Institute in India |
5 |
44 |
| Coaching Institute in Kota |
1 |
5 |
| IIT Coaching Classes |
1 |
1 |
| IIT-JEE Coaching Classes |
1 |
1 |
| IIT Entrance Coaching |
1 |
3 |
| IIT Coaching in Kota |
1 |
1 |
| How to prepare for IIT-JEE |
1 |
3 |
| IIT-JEE Coaching in Kota |
1 |
1 |
| IIT Kota |
1 |
1 |
| IIT-JEE Coaching |
1 |
1 |
| IIT JEE Preparation Classes |
1 |
1 |
| IIT-JEE Institute in Kota |
1 |
5 |
Resonance Classes Kota |
|
|
| Coaching Institute for IIT-JEE |
1 |
6 |
|
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