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| Glossary |
Header / Headings -
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These are standard HTML tags such
as <h1> and <h2>. Most search engines give extra
weight and importance to text found within these tags. It
is also considered good practice to use headings within your
website. |
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Header Tag –
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Denoted by <head> and </head>.
The content inside is usually used to identify page title,
external file loads, and also META tags. |
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Hidden Text –
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Text on a website that is hidden
to humans but is visible to search engines. Simple tricks
such as using the same background color for the text color,
or more elaborate ones using CSS-P can be used to obtain
this effect. All search engines see hidden text as spam,
and if caught, your website will be banned from search engines. |
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Hit - |
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A hit occurs every time a file
on a website is accessed. With a single webpage having links
to multiple images and embedded files, a single page load
can cause multiple hits. For example, a page with 10 images
will count as 11 hits (10 images and the page itself). In
the context of a search engine, a hit is the number of clicks
sent from a search engine to a particular webpage. |
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HTML – |
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This is an acronym of HyperText
Markup Language - it is the primary markup language used
to create websites. |
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