Key Takeaways
- With White Label Services such as White Label Marketing Services, brands can reach new heights.
- There are valid misconceptions that have popped up around white-label services.
- This blog debunks them all and helps you choose the right white label partner.
White label services are by far the most powerful magic that a digital marketing agency can have in its arsenal. They help agencies and businesses expand their offerings, service areas, and more without any increase in the number of in-house resources and their expertise.
But a few misconceptions or myths have prevented many agencies from opting for white label marketing services and thus losing out to the competition.
In this blog, we will help you tackle all misconceptions or myths and help you move past them. We also cover the explanation of white-label services and their benefits, as well!
So, whether you are a digital marketing agency, a business, or a B2B service provider, you will find this blog helpful!
A few facts
- We have helped 250+ digital marketing agencies.
- We have successfully deployed 8200+ expert marketers to date.
- With our White Label Marketing Services, agencies save 40–60% on costs.
- Our agency partners have achieved 4X growth!
What are the White Label Services?
White label services are those products and services that are produced by one company and then rebranded as offerings of another.
The second company can then sell them to their clients under their own brand! Just like a super market selling products and services from others under their name.
White label services are prevalent in various industries. They are widely important and sought after in the digital marketing industry via white label marketing services.
White-label marketing services provide digital marketing services like SEO, PPC, SMM, Link Building, Guest Posting and even web development (for landing pages and more).
Benefits of White Label Services
White-label services are the blessings in disguise that every business needs to rank at the top of their industry without worrying about budget, scalability, or flexibility!
Let us tell you about their benefits:
- Service expansion
- Zero or minimal Overhead costs
- Experienced resources with Niche expertise and exposure
- Scalability and Flexibility
- Core Business focus
- Better client handling
- Increased ROI for clients and the brand (catering to them)
- Competitive advantage
In short, White label services are helping businesses grow and cater better to their clients!
Common Misconceptions about White Label Services
Now that you are aware of the white-label services, let’s jump right into the pool of myths and misconceptions around these services!
Misconception 1: White Label Services are for Large Companies
Businesses confuse white label services with royal treatment given only to large companies. While the truth is totally opposite.
White label services, especially white label marketing services, are quite flexible and scalable. This makes it available for Startups, Premier Partners, Enterprises, and Fortune 500 companies.
In fact, the smaller a business, the more they can benefit from white-label services!
Misconception 2: White Label Services are very Expensive
Since a royal element is added to how white label services cater to and benefit the client and their end clients or customers, they are expected to be costly!
But in reality, it depends on the;
- Service or product catered
- Resources used
- Number of resources used
- Quality of the work required
- Any other specific needs, and more.
Plus, the white label service providers, especially the white label marketing partners, customise solutions as per the request, and thus the cost is set accordingly!
Also, white label services prove cost-effective as they are scalable, contractual, prevents any overhead costs and involve a currency difference.
Misconception 3: White Label Services lower the Quality
Some businesses that are quite particular about the quality of services and products delivered feel that white label services might lower it!
This is far from the truth, as any business or agency that procures white label services gets to dictate the quality standards.
Plus, with more experience and exposure from the white label service provider, the quality factor is bound to go up and not down!
Misconception 4: Loss of the Brand Identity
In the current digital scenario, a brand identity is everything!
But with White label digital solutions, businesses feel that their brand identity might be lost.
However, white-label service providers ensure that the brand that they cater to never loses its tone, identity, or relevance in the hearts and minds of their clients and end customers.
Misconception 5: White Label Services take way the Control
Since the work is being done by a white label service provider, businesses feel that they lose control over the whole process!
In reality, white-label services never communicate with clients unless asked of them. This ensures that client handling is done by the in-house team of the business.
Also, all the proposed changes go through the business before taking any action, which puts businesses in control!
Misconception 6: No Differentiation from Competitors
What if your competitor is already using white label services? Will that mean that your offerings will lose their competitive edge if you start using white-label services?
No, that is not how white-label services work! Each client gets a customized solution that targets their audience in a unique way ensuring and boosting their competitive edge!
Misconception 7: White Label Services are Unethical
Ethical concerns are also raised in the case of white label services. This caters to the blind zone created by white-label service providers’ resources working for another brand and catering to this brand’s clients.
But this is not true. Your clients or customers need quality work and results! This is easily possible via white label services.
Misconception 8: Finding a reliable white label service provider is tough
Reliability is quite important when availing of white label services, as they handle all the work and represent your brand!
But truth be told, if you are aware of the below-mentioned factors, you will easily find a reliable white label service provider;
- Research
- Experience
- Compatibility check
- Communication
- Scalability
- Plug-n-Play Model
Using these factors will help narrow your search and find you a white label service provider you can trust!
Misconception 9: White Label Services can limit Creativity
Since white label resources come with vast experience and expertise, businesses feel that this can limit the creativity of their in-house team.
Whereas, the opposite happens. Both the white label resources and the in-house team work in tandem and thus produce the best results that increase the level of creativity!
Misconception 10: White Label Services reduce accountability
Since even though white label resources work for your clients, they are working under your brand name, an accountability issue may arise!
However, with a few steps, you can ensure accountability;
- Service Agreements
- Data-tight NDAs
- Regular Communication and Reporting
- Performance Monitoring
- Dedicated Support
With these steps, you can ensure more accountability.
Misconception 11: White Label Services lead to Privacy and Transparency issues
Since white label services need full data sharing and access to clients’ data, login accounts, and more, it is genuine to have a doubt about privacy and transparency!
But with proper NDAs, timely communication, reports and approvals, these doubts can be easily negated.
As you see, with every great opportunity comes doubt. These doubts, if handled properly, can result in an effective business revamp.
But if they are allowed to linger, it will incur losses after losses!
The Spectrum of White Label Services
White label services have a broad spectrum or coverage, not limiting them to any particular industry.
Be it digital marketing or web development, white label services have a solution for all!
It thus allows businesses to be on a continued growth trajectory. Some of the white label services in the digital marketing industry are,
- White Label SMM services
- White Label SEO services
- White Label PPC services
- White Label Web Development services
Now, let us discuss them in detail in the below section.
White Label SMM Services
Social media is a crucial part of everyday life and, thus, modern marketing, too.
But managing so many platforms and producing platform-specific content that relates to the latest trends and technologies is a challenge!
With White label SMM services or social media marketing services, your agency can guarantee engaging and immersive content for your clients!
White Label SEO Services
Search engines are complex as they are. But trying to optimize them via search engine optimization is the toughest!
White label SEO services can make your agency a maestro in SEO services.
Be it keyword research, content strategies, content creative, technical SEO, ASO or app store optimization, VSO or voice search optimization, Link Building, Guest Posting and more, white label SEO services can cater to all requests!
White Label PPC Services
Paid campaigns, or pay-per-click (PPC), are an effective tool to pop where your competitors are!
But managing them needs accuracy, experience, niche exposure, and expertise, which is possible via white label PPC services.
White Label Web Development Services
Paid campaigns need landing pages, even when the client has a website. While some clients’ websites do not fair well on technical SEO.
With White label web development services, your clients will get the best possible web development at less cost to you!
How to Choose the Right White Label Partner?
As conveyed earlier, choosing a reliable white label partner can be easily achieved by following the aforementioned steps.
But before that, you have to figure out:
- What do you need?
- For how long do you have this need?
- What are the gaps faced by your in-house team in terms of skills, expertise, and exposure?
- What latest tools and technology do you need?
- What does your client need and prefer?
With these questions answered, you can make sure that all your requirements are fully met by the chosen white label partner.
Conclusion: Embracing White Label Services for Agency/Business Growth
White label services, especially white label marketing services, are a lifesaver for industries struggling to become big and make their mark!
With many direct benefits and indirect benefits, not choosing them is a step into the downward spiral. This spiral can even lead to foreclosure and bankruptcy.
We addressed all the possible misconceptions or myths that you might encounter while thinking of opting for white label services.
Embrace white label services and witness boosted customer/client satisfaction, retention, and conversion while you rake in huge growth up to 4X and save 40–60% on costs!
We, Wildnet Technologies, understand and cater to digital marketing agencies via our White Label Marketing Services. We have been doing it for 14+ years.
During this long journey, we have delivered 5500+ projects to our 250+ agency partners. Our agency partners have witnessed 4X growth while clients are happy!
We provide 350+ digital marketing experts that have more than 5 years of experience within 2–7 days!
If you would like to learn more,
- Wildnet’s Digital Yum (our thought leadership’s weekly newsletter)
Reach out to us at info@wildnettechnologies.com and be showered by the benefits of white label services!
FAQs
FAQ 1. Is white label legal?
Ans: Yes, they are 100% legal and comply with the country-specific laws for you and your clients.
FAQ 2. Is white labeling unethical?
Ans: Not at all, because you are not cheating anyone and delivering quality work on time to your clients.
FAQ 3. Is white label profitable?
Ans: Yes, they are quite profitable, enough to ensure 4X growth for digital marketing agencies via white label marketing services.
FAQ 4. What are white label examples?
Ans: White label marketing services that provide white label SEO services, white label PPC services, white label SMM services, and white label Web development services are a great example of white label services.
FAQ 5. How do you ensure the availability of white label resources in other time zones?
Ans: Our white label marketing experts work in the time zone required by you and your clients. They are able to do it by working from home.
