Key Takeaways
- TDigital world thrives on digital marketing!
- Digital marketing thrives on digital marketing agencies.
- While a digital marketing agency thrives with a white label marketing services partner!
In our dynamic digital world, digital marketing is the only way to stay competitive!
Marketing businesses or agencies are thus on a constant hustle to evolve and implement the latest tech and trends in their deliveries!
But being on top of so many things is tough, and thus marketing agencies are always on the lookout for a good white label marketing partner.
One such marketing agency based in the USA, which had 500+ clients, was helped by Wildnet Technologies!
This case study dwells on our combined journey to a safe, stable, and thriving spot for the marketing agency in their domain.
If you are a marketing agency owner, a marketing manager, or a digital marketer, this case study will open your eyes!
Before Wildnet: The Agency’s Challenge
The marketing agency business was facing a lot of issues before partnering with us, and they were:
- Lack of Experts and Expertise
The in-house team of the agency was small and had their hands full.
They had no bandwidth to upskill themselves.
On top of that, digital marketing involves a lot of weekly and monthly reports, like
- white label website audits,
- white label Google ad performance reports,
- white label digital marketing reports
- white label SEO reports and more.
While the world of digital marketing is ever-changing, delivering in the new arenas of SEO, PPC, and SMM requires exploring and inculcating digital marketing strategies. This further burdened the already-overburdened marketing agency.
Thus, they needed extra staff who are experts in digital marketing and can fill the expertise and bandwidth gaps in their team.
- Diverse demands
Each of their end clients, or customers, had a different kind of digital marketing requirement.
For example,
- For local suppliers, Local SEO was needed!
- For ecommerce businesses, Ecommerce SEO was needed.
- For mobile apps, ASO or app store optimization was required.
- To take advantage of voice searches, e-commerce, FMCG, and song producers wanted VSO, or voice search optimization.
- For brands that supplied both local and international, International and Multilingual SEO was needed.
- For clothing brands, SMM was needed along with social commerce!
- For the electronics brand, PPC campaigns were needed with PMax and Amazon PPC expertise.
The list can go on and on, but it shows how one digital marketing agency can be asked to do infinite digital marketing things.
- Scalability issue
Many times, the marketing agency had to turn down spontaneous requests from their end clients.
They simply couldn’t entertain a scaling request for contractual work.
- Client Handling
They were turning down client requests, and due to this negative morale, their conventional digital marketing efforts were also suffering.
They were unable to retain clients, and their monthly client acquisition rate was decreasing as well.
With their marketing agency’s brand at stake, they were in a desperate spot!
The Turning Point: White Label Marketing Services We Offered
Wildnet Technologies, being a leader in providing white label marketing services, understood the marketing agency’s predicament on the discovery call itself!
We offered them,
- SEO experts
To cater to their infinitesimal SEO requests, we provided them with SEO experts skilled in all things SEO, be it Technical SEO, ASO, VSO, Local SEO, Ecommerce SEO, and much more.
- PPC experts
Running effective paid ad campaigns to ensure maximum ROI around 200% is only possible when the PPC experts have ample experience, niche exposure, and a fresh perspective.
For example, one of their retail end-client was struggling with poor conversion rates from their paid ad campaigns.
Our PPC experts analyzed the current performance and data to identify areas for improvement. They implemented the necessary changes, and within a week, the end client’s conversion rate was up by 20%.
This led to two new referral end clients for the agency, courtesy of the retail end client!
- SMM experts
Many of their clients needed sound social media marketing services that would engage current users, bring in more followers, and finally lead to social commerce.
As social commerce is the best way to do B2C selling and the cheapest as well, the marketing agency also needed skilled SMMs.
- Guest Posting experts
Guest posting is great for backlink building, tapping into a semi-related audience, boosting DA or domain authority, and more.
Thus, it is quite essential in SEO, and its requirement was catered to by our guest posting experts, who helped the marketing agency boost their end client’s DA (directly) and sales (indirectly)!
- Web Development experts
Web development is needed either to make or revamp a website or to develop landing pages for paid campaigns.
We provided our web developers with a Plug-and-Play model so that they could be utilized to develop web pages for end clients whenever needed.
These experts were provided in a time-zone flexible manner. The digital marketing services catered to the marketing agency were all custom made to suit the end clients.
While our experts also worked on building and boosting the digital presence of the marketing agency via service portfolio expansion and more!
Results
There was a significant impact of our white label marketing services on our marketing agency partner.
The notable ones,
- Client acquisition was up by 30% in the first quarter.
- The client retention rate was increased by 20%.
- ROI, or the return on investment of the agency, saw a 25% boost!
If older clients can be retained while new ones are gained, the business is bound to be in great position, and this is all because of our white label marketing services!
End Client Feedback
The end clients of the agency really appreciated the positive change in their whole agency.
They were now getting,
- 360 degree digital marketing experience
- Out-of-the box and fresh solutions
- The latest tech and trend infusion
- On time delivery
- Full attention, proactive resolutions, and more.
Imagine being such a client and having such a reliable marketing agency. Amazing, isn’t it?
This inherently turned their clients into their walking and talking-free bill boards and led to a tremendous flow of organic leads!
The Marketing Agency’s Growth Trajectory
The marketing agency is on a positive and immersive growth trajectory, like our 250+ agency partners’ up to 4X growth!
They were able to secure this path via service portfolio expansion, flexibility & scalability, cost savings up to 40–60%, and white label marketing experts from Wildnet!
The Future: Agency X Wildnet
The marketing agency has signed up for a year-long contract with Wildnet so that they can reach the 4X growth goal while making their clients happy and saving 40–60% on costs!
Our white label marketing services will be further boosted by such an enthusiastic client, and our experts will have much more opportunities’ to learn and explore the world of digital marketing!
Wildnet’s White Label Marketing Services
Marketing agencies are always up for,
- Services portfolio expansion,
- Cost effective experts,
- Scalability & Flexibility, and more.
All this and more are possible only via White Label Marketing services!
In these services, digital marketing experts are provided by a white label marketing partner to a marketing agency.
These expert resources work under the label of the marketing agency and thus provide all the services and their benefits to the agency and its clients!
They include
– white label Guest Posting services, and
– white label Web development services.
Conclusion: Staying Competitive via White Label Marketing Services
As you can see, all the results that help in tracking this white label partnership are green or positive.
These KPIs will further increase over time. This also means that the competition that this marketing agency was facing will do a backflip and make the marketing agency a top notch competitor.
Thus, white label marketing services not only help you save money, make more money, and deliver quality offerings, but they also keep your competitive edge sharp!
