Key Takeaways
- Voice searches are rising, and the voice search results are impacting the organic rankings.
- Voice Search Optimization is the demand of the hour!
- Did you use Voice Search Optimization marketing services for your brand?
Voice Search Optimization is the rising trend in the digital landscape of 2024!
As the world shifts to voice assisted platforms, businesses need to adapt too.
Online presence of all brands needs voice search optimization!
In this blog, we explore Voice Search Optimization technique as one of the most advanced SEO marketing strategies.
If you are a business owner or an SEO specialist, this blog will update you about Voice Search Optimization and its implementations.
A few facts about Voice Search Optimization
- 30% of users on the Internet utilize voice search at least once a week.
- 98 million people in the USA alone own a smart speaker!
- Google supports over 70 languages in voice searches from mobile devices.
- Dentists are the most Voice Search Optimized!
- Voice assistance usage in the USA: Smartphones (56%) and Smart Speakers (35%)
Fig 1. A graph of voice search usage vs. device types in the USA. [Source: Backlinko]
What is Voice Search Optimization in SEO?
With voice search, you easily ask about what you are looking for!
It is widely used in smart speakers like Alexa, computers with tools like Cortana, and smartphones with tools like Ok Google.
Its impact on SEO marketing is significant, as now users are choosing not to type their search keywords.
A new digital marketing approach is needed to tackle and convert this new arena of SEO marketing.
Rise of Voice Searches
With Google Assistant, Alexa, and Siri, the users feel the urge to search things vocally!
You can multitask and enquire using hands-free mode; isn’t that the need of the hour?
This means that the businesses have to adapt their SEO marketing efforts and optimize their websites for voice search.
Voice Search changing the SEO dynamics
Now with voice searches, the search phrases have changed too!
The phrases have a more natural and conversational touch than before.
You got to use long tail keywords along with question phrases to do Voice Search Optimization.
Plus, for Local SEO, Voice Search Optimization is a must!
Key techniques: Voice Search Optimization
The goal of Voice Search Optimization in digital marketing is to match up with the conversational and natural language used in human speech.
Here are some of the key techniques to optimize your website & other online presences for voice searches.
Natural Language & Conversational Queries
Your Voice search marketing strategy must aim to mimic the way people talk and match the user query!
Content marketing needs to achieve a natural & conversational tone. A tone that can be used to answer questions.
For example,
Query : “What’s the top Indian restaurant near me?”
Content: “X is the top Indian restaurant near you.”
This means that the content crafted will be concise and provide clear answers.
Natural Language optimization is key to doing apt Voice Search Optimization!
Long Tail Keywords
Long tail keywords are best for Voice Search Optimization.
They target longer and more specific phrases that users tend to ask.
For example,
Short tail keyword: South India Coffee
Long tail keyword: Best South Indian Coffee near me
Here’s how you optimize your content for long tail keywords,
- Find long tail keywords related to your business using a keyword research tool.
- Use these keywords in your headings and subheadings.
- Try to fit these keywords as naturally as possible!
If you target long tail keywords accurately, your ranking could significantly increase in voice search results.
Featured Snippet Content
To all the voice searches, Google provides short answers, aka the Featured Snippet!
If your content resembles a featured snippet, then it is bound to be chosen as the answers to related voice searches.
Use clear and concise voice to answer specific questions.
And utilize bullet points and headings to make your content easily readable so Google understands it better!
Local SEO marketing
Did you know that 80% of local searches result in a purchasing decision within 24 hours?
For example,
Query: “Where’s the closest barber saloon?” or “Which is the latest movie playing near me?”
Result: Barbershop and Movie Hall visit within 24 hours!
To make your content optimized for Local SEO marketing,
- Update your GMB or Google My Business listing.
- Add the latest details, such as phone number, address, and name.
- Appropriately use long tail Local keywords.
The more your brand pops up at the top in the voice search results, the more will be your conversions!
Voice Search Optimization: Technical SEO
As with traditional SEO, your online presence requires technical SEO too, which is modified for voice search.
Let us see these specifications one by one.
Page Speed & Mobile Optimization
As the main source of voice searches are mobile devices, especially mobile phones, it is a must to have a mobile-friendly website.
Page loading speed cannot be high too, as the users who are willing to search vocally are definitely not fond of waiting.
You need to increase page speed, utilize browser caching, optimize the images and limit HTTP requests to best optimize for technical Voice Search Optimization.
Better understanding via Schema Markup
Your website schema is one of the various types of microdata.
Search engines use schema markup to understand and relate to your content.
Optimize the website’s schema markup by adding it to the HTML tag on the web pages.
HTTPS for Website Security
If your website is secured by HTTPS, Google automatically redeems it as a credible website!
HTTPS means the data on this website is safe and encrypted to uphold user privacy.
Voice Search Optimization: Analysis and Improvements
Let us get to know how to track, analyze and improve your Voice Search Optimization efforts!
Tracking Voice Search Optimization efforts
Use tools like the Google Analytics & Google Search Console to aptly track your Voice Search Optimization campaign’s performance.
Google Search Console shows you the real time website performance in search results, highlighting user interactions.
Figure out areas of improvement to modify your Voice Search Optimization efforts further!
Regular Content Upgrades & User Engagement
To keep your content fresh and appealing, you have to update it on a regular basis!
Keep your users engaged with fresh and intriguing content to boost your shares.
High quality and value-added content is the key to successful user engagement!
Conclusion: The Future of Voice Search Optimization
Voice searches are going to increase exponentially in the near future!
It will keep on modulating SEO marketing strategies to favour more voice searched outcomes.
You must prepare for the oncoming changes to voice search technology and the complete integration of Voice Search Optimization in your SEO strategy.
Wildnet Technologies, being the best digital marketing company in India, also caters Voice Search Optimization (VSO) marketing services to our clients!
If you would like to learn more,
- Voice Search SEO: The Ultimate 2024 Guide
- Understanding Generative Engine Optimization or GEO
- Wildnet’s Digital Yum (the weekly POV on the top marketing and tech trends from our thought leadership’s desk)
Contact us now at info@wildnettechnologies.com to carry out Voice Search Optimization for your brand’s online presence!
FAQs
FAQ 1. How do you implement voice search SEO?
Ans: You simply hire Wildnet’s VSO and let the experts handle the job!
FAQ 2. How does Voice Search Optimization affect SEO and content strategy?
Ans: SEO strategy is modified by being more local SEO focused, while content strategy is modified by long tail keywords!
FAQ 3. Why is there a rise in voice search SEO?
Ans: As the world switches to a better way of searching, i.e., voice search, the SEO will also have to incorporate Voice Search Optimization.
Since the use of voice searches is rising by the minute, the Voice Search Optimization SEO is also in high demand!
FAQ 4. What is voice search activation?
Ans: The permission you give in your device to allow voice searches is known as voice search activation.
FAQ 5. How do I activate Google Voice search?
Ans: You simply,
- Open your mobile device
- Tap on the Google Assistant app.
- Click on ‘Assistant settings’
- Select ‘Hey Google’ and ‘Voice Match’ on ‘Popular settings’
- Turn the ‘Hey Google’ On
- Follow the onscreen steps to set up a ‘Voice Match’
Voila, your Google Voice search is active!
