Key Takeaways
- Are you ready to learn about digital transformation and global branding via a Nestle case study?
- The marketing mix of Nestle ensured that not only do they use 360-degree digital marketing services but also impacted Nestle product mix!
- Read our latest case study about the marketing strategy of Nestle that portrayed the product line of Nestle in a healthy light!
Nestle Marketing Strategy has made it a globally recognized and cherished brand!
Plus, their focus on Health & Wellness has guaranteed that the product mix of Nestle appeals not only to our tongues but also to our bodies as well.
This blend of user personalization and health & wellness has guaranteed them a top spot in the market and our hearts.
In this case study, we will dwell deep into the global branding campaigns carried out by Nestle and how they brought out their focus on health & wellness!
If you are a business owner, an FMCG entrepreneur, a digital marketer, a health & wellness expert, or a marketing enthusiast, this case study will present Nestle in a new light!
Business Overview
Nestle is a Swiss food and beverage multinational company that has become a household name globally!
- Nestle’s major products are Munch, Kit Kat, Maggi, Grekyo, A+ Milk, Milky Bar, NANGROW, NESTEA, NESCAFE Latte, and more
- They were founded in 1866, and currently it is one of the largest food companies across the globe.
- They provide bottled water, baby food, dairy products, coffee, chocolates, and much more.
- They operate in 189 countries out of the total 195 countries.
- They not only focus on the health & wellness of their consumers but also try to better the water bodies and rural areas in their reach.
Problem Statement
Being a 150+ year old, they had to keep reinventing themselves!
But the digital transformation that was needed for the 21st century was the most challenging task.
- The general public in the 21st century prefers online interactions and purchases more than physical ones.
- They interact freely with their preferred brands and individuals on social media, whereas in reality they might shy away!
- The average health of a human has deteriorated substantially in comparison to a human who lived 100 years ago.
- Also, the processed food industry was not at all focussing on boosting the nutritional value of their offerings, as they rather focused on improving their taste, texture, and packaging.
Nestle needed to bring in a digital transformation to stay visible to their users and bring in health & wellness back to the discussion board to become the sustainable and healthy choice!
For this, they would need it all,
- 360 degree digital marketing,
- AI driven Data Analysis and Forecasting,
- User Personalization, and
- Brand Consistency while maintaining their competitive edge!
Solutions
Nestle realized that all-round digital marketing efforts were needed to bring about this digital transformation in the FMCG industry!
They utilized 360 degree digital marketing services to bring out personalized consumer experience that favoured apt nutrition and overall wellness.
This project was driven by their Digital Acceleration Team, which brought about the digital innovation in their company.
They used various digital marketing services, and let’s get to know, in brief, how it went.
Leveraging Digital Marketing Services
Nestle Marketing Strategy aims at engaging consumers on a personal level.
They used social media, digital platforms, and mobile apps to cater user preferences and personalized content.
In short, they wanted to be present in their consumers lives in real-time.
Consumer Preferences via Data Analytics
Understanding the consumers and their preferences is vital if the goal is to deliver
Nestle Marketing Strategy relied on data analytics to gain valuable insights about consumer preferences and behaviour.
These insights shaped Nestle Marketing Strategy as well as their product line and further innovation.
Product Innovations & Health and Wellness
Nestle Marketing Strategy was wrapped around bringing health & wellness via their product mix.
They invested heavily in the research and development to innovate more healthier products.
They even reformulated their current products to reduce the salt, sugar, and saturated fat content in them.
Promoting Health & Wellness
Nestle Marketing Strategy was committed to portraying health and wellness as the key aspect of their products.
They utilized their digital marketing campaigns in building an image of a brand that cares about their consumers’ health.
They ran awareness campaigns about the health benefits of their offerings along with fostering partnerships that further highlighted their resolve.
They kept their operations transparent to depict that their product line was free from any malicious ingredients or processes.
Nestle Marketing Strategy: Educational Marketing Campaigns
Nestle Marketing Strategy used educational marketing to increase the awareness of their consumers.
Through these campaigns, their consumers were made aware of their daily nutritional requirements and how Nestle’s products help fulfil them.
This approach set their image apart from other FMCG products that didn’t care enough about consumer health and wellness.
Partnerships and Transparency
Partnering with healthcare professionals helped Nestle Marketing Strategy deliver important nutritional facts with authority!
They also prioritized transparency in their operations.
For example, their transparent labelling helped customers make better purchasing choices.
Personalized Consumer Engagement
Nestle Marketing Strategy ensured that their focus must also be on garnering consumer engagement via personalized content.
By using social media, consumer feedback, and mobile apps, they crafted a user personalized experience.
Social Media & Mobile Apps
Social media platforms are the most preferred option by users to connect. Plus, the mobile apps are used by businesses to interact with their consumers to cater their offerings.
Their digital acceleration team played an essential role in boosting the online customer experience.
They used UGC, Social Listening and more to deliver that content, which made their followers proud of knowing and using Nestle’s products.
Consumer Feedback & Product Optimization
Nestle Marketing Strategy helped gather consumer feedback and used it as their guiding light when undergoing product optimization.
This helped make their products better as well as made their consumers feel valued.
Results
Nestle was able to make their consumers and the general public feel cared for.
No other FMCG brand has been able to market their products to such a wide target audience on the basis of health & wellness-inspired products.
In short, be it a toddler, a student, a working professional, or the elderly, all prefer Nestle products, which not only bring them nostalgia but also the goodness of Mother Nature.
Conclusion: Nestle Marketing Strategy Success
Nestle Marketing Strategy has been successful in bringing about a digital transformation that not only affected their brand image but also brought in a positive change towards health & wellness.
They brought health and wellness to every stage of their business, be it,
- Research and Development
- Product Optimization
- Digital Marketing Campaigns
- Consumer Feedback Adoption
This has ensured that the place Nestle has in its consumers hearts is unshakeable and resolute!
Wildnet Technologies is a leading digital marketing company in India that helps nurture our clients’ digital transformation to align their brand image in a caring light!
If you would like to know more,
- Case Study | Proctor & Gamble (P&G)’s Digital Transformation Secrets
- Wildnet Technologies Featured on Times Now: 400% Lead Gen via Exceptional Digital Marketing
- Wildnet’s Digital Yum (our thought leadership’s weekly POV on the latest trends & tech in the digital transformation industry)
