Key Takeaways
- Do you have a White-Label Partner?
- Do you know how to evaluate ROI of white label services?
- Read our latest blog about an effective ROI framework implementation for the White Label Marketing Services.
If you are using White Label Services, evaluating the return on investment, or ROI, of White Label Services is a crucial task that can become complex!
White Label Services help businesses and marketing agencies procure top notch talent that works as a part of their in-house teams under their banner for their clients.
It is especially valuable in catering 360 degree digital marketing services via White Label Marketing Services.
We crafted this blog to help you evaluate ROI of the White Label Services in an effective manner.
If you are a business owner, a project manager, a digital marketer, a white label marketing agency, or a marketing enthusiast, this blog will help you take data driven decisions regarding White Label Services.
A few facts about ROI statistics in Digital Marketing
- A top performing SEO campaign can garner an average 748% ROI!
- Email marketing campaigns can generate ROI of 3600%!
- Social Media Marketing or SMM services, cater the best ROI on YouTube, Facebook and Instagram.
- Videos and/or visuals get the best ROI as per 75% of the content marketers.
- Digital Marketing aims at an ROI of 500%, i.e., USD 5 earned from USD 1 investment.
- White Label Marketing helps in garnering a 40-60% Cost savings and a 4X Growth for our 250+ agency partners!
White Label Marketing Services: The Understanding
White Label Services catered to the Digital Marketing agencies and businesses is known as White Label Marketing Services.
It helps a digital marketing business or agency to cater an overall digital marketing experience without hiring full time digital marketing resources.
Plus, these white label digital marketing experts work as a part of the in-house team, so the clients do not know the difference.
These services include,
- White Label SEO Services
- White Label PPC Services
- White Label Guest Posting Services
- White Label SMM Services
- White Label Web Development Services
Now let us understand the benefits of White Label Services to align with them in the future!
Benefits of White Label Marketing Services
Here are some of the benefits of White Label services in the marketing industry.
- Cost Efficiency
Hiring digital marketing experts from a White label marketing company helps with inculcation of contractual resources.
This means no overhead costs like hiring costs (2–3 months), training costs, infrastructure costs, medical insurance, and more.
And if you hire from a developing country like India, you get to rake in the currency difference benefits as well.
- Service Portfolio Expansion
Normally, due to budget restrictions and lesser-used digital marketing services, digital marketing companies are unable to hire digital marketing resources for a 360 degree digital marketing service experience.
But with White label marketing services partners, they can expand their service portfolio immensely with contractual hiring.
- Expertise and Niche Experience
Since white label digital marketing resources have worked in various industries catering diverse digital marketing services, they have niche experience and expertise along with fresh perspective.
- Flexibility and Scalability
Since you can hire digital marketing experts for your preferred time duration and when you need them, the digital marketing agencies become much more flexible and scalable.
- Client Satisfaction and Retention
Clients love to be catered to by digital marketing services that cater Omnichannel marketing, as it garners the fastest results.
The clients love to stay with such a digital marketing agency and even bring in more clients!
Benefits of white label marketing services are endless and thus it is an essential addition to any digital marketing agency.
Key Metrics to Evaluate ROI of White Label Services
Here are the key metrics that you must use while evaluating the ROI of White Label Services.
CAC or Customer Acquistion Cost
CAC, or the customer acquisition cost, helps in calculating the total cost incurred in acquiring a new customer.
This includes all the sales and marketing expenses divided by the new customers acquired.
Formula
CAC = Total Sales & Marketing Expenses\ Number of New Acquisitions
CLV or Customer Lifetime Value
CLV, or the customer lifetime value, helps in estimating the total revenue that a business can expect for a single customer all throughout their business relationship.
It helps in prioritizing a valuable customer.
Formula
CLV = Average Purchase Value * Average Purchasing Frequency * Average Customer Lifespan
ROAS or Return-on-Ad-Spend
ROAS, or the return-on-ad-spend helps in measuring the revenue generated from every dollar spent in advertising.
This metric helps in calculating the effectiveness of your paid ad campaigns.
Formula
ROAS = Revenue from Ads \ Cost of Ads
CR or Conversion Rate
CR, or the conversion rate, helps in figuring out the percentage of visitors that completed a desired action or got converted via making a purchase, subscribing to a newsletter, or lead generation!
Higher the CR, better will be your marketing strategy.
Formula
CR = (Number of Conversions \ Total Number of Visitors) * 100
NPS or Net Promoter Score
NPS, or the Net Promoter Score, helps in measuring customer satisfaction as well as their loyalty by asking them if they would recommend the current services or not.
This helps in gauging customer satisfaction and word-of-mouth leads!
Formula
NPS = Promoter % – Detractor %
With these 5 key metrics, you can easily evaluate the ROI of white label services.
Importance of ROI Evaluation in White Label Marketing Services
It is important to know what you can gain from evaluating the ROI of white label services in detail so that you can ensure them as a regular practice.
Holistic Performance View
You can easily garner a holistic view of the performance of the white label marketing services you are getting.
CAC and CLV help with financial performance reviews, while CR & NPS help in getting to know the engagement and customer satisfaction.
Competitiveness
Businesses that use white label services need to know if their competitiveness is maintained or not.
With these key metrics, you can easily assess the competitive strength of the digital marketing campaign and make data-driven decisions accordingly!
White Label Services: Implementing an ROI Measurement Framework
Now we will tell you how to implement an effective ROI measurement framework in your digital marketing campaigns to measure ROI of white label services.
Clear Objectives
You need to define clear objectives such as enhanced customer retention, sales boost, website traffic increase, and more for the marketing campaigns.
Data Collection
Use analytics tools to appropriately collect data regarding your white label marketing campaigns.
Ensure the data quality for apt data-driven decisions.
Analyzing & Interpreting the Data
Analyzing the data aptly is vital to accurate interpretation of the same!
It helps in figuring out what is working well and what needs improvement.
Reporting the Findings
Creating top notch reports from the findings after the analysis of campaign data helps in bringing due attention to the pain points.
Using visual aids like charts, graphs, and more help in garnering apt attention.
Making Data-Driven Adaptations
Your analysis and reporting will lead to data-driven decisions that will shape the white label marketing campaigns’ future!
With the above implementation steps, you can easily create a robust ROI measurement framework for your white label marketing campaigns.
Evaluating ROI of White Label Services: Real World Example
Let us consider an imaginary scenario in which a digital marketing business partners up with a white label marketing company to boost their digital marketing efforts.
Here is how they would measure the ROI,
- Objective: 20% ROI in six months
- Data Collection: Using Google Analytics to track the web visits, ad performance, ROAS, and more while customer acquisitions & retentions can be measured via CRM software.
- Data Analysis: Now using the data, calculate web traffic changes, CAC, CLV, and ROAS.
- Reporting: Create in-depth reports with graphics to help the stakeholders understand the impact of White Label Services on the ROI.
- Adjustments: If CAC is high or CLV, CR, ROAS, and NPS are low, then make appropriate changes to the current digital marketing campaign.
Accordingly, any digital marketing business can calculate the ROI of white label services.
Conclusion: Greater the ROI, Better the White Label Marketing Services
Evaluation of ROI of white label services using the key metrics is unavoidable if you wish to cater top-notch digital marketing to your clients!
By using metrics like CAC, CLV, NPS, ROAS, and CR, the ROI evaluation gets easier and simpler.
Using the information shared in the above blog, you can easily evaluate the ROI of the white label services to optimize them accordingly!
Wildnet Technologies is a leading White Label Marketing Company in India that has catered its white label marketing services to its 250+ agency partners and helped them garner 4X Growth!
If you would like to know more,
- White Label Services vs. Private and Resellers Services: Key Differences
- Outsourcing Marketing Services: 10 Benefits for Agencies in 2024
- Wildnet’s Digital Yum (our thought leadership’s weekly POV on the latest in the digital transformation industry)
Connect with the us now at info@wildnettechnologies.com and meet your ROI targets, just like that!
FAQs
FAQ 1. Is white label profitable?
Ans: Yes, it is profitable for both the white label service provider and the business taking these services due to the currency differences.
FAQ 2. How do you market white label services?
Ans: Simple by creating top notch content, be it blogs, case studies, or social media creatives that attract the online viewers to stop and read!
In this content, you aptly show how well your white label marketing services have worked for other agency clients, and voila, your marketing goals for white label services are achieved.
FAQ 3. What is a white label opportunity?
Ans: A white label opportunity helps in white labelling any product or service so that it can be procured from someone and sold to the clients under your banner.
White Label Marketing services are a great example of a white label opportunity!
FAQ 4. What is the benefit of white labeling?
Ans: White labelling has helped businesses and agencies procure top notch products & services for their clients from a global talent and resource pool.
FAQ 5. What are the challenges of white labeling?
Ans: Quality assurance, late deliveries, mismatch in working culture, and loss of clients are the few challenges in white labelling that can be dealt with with white label best practices.
