Key Takeaways
- Do you know how to make an effective ecommerce website SEO strategy?
- SEO for an ecommerce site needs to evolve as per the evolving technologies and trends in the digital world!
- Read our latest blog to learn about 5 advanced ecommerce seo techniques for e-commerce websites.
E-commerce is the most preferred way to shop in our digital age!
Be it mobiles, desktops, laptops, or smart devices, e-commerce is making shopping easier for all.
Being an e-commerce website owner or marketer, you know how vital E-commerce SEO is to beat your competition and get the highest possible sales, time after time.
- But is your SEO for e-commerce website ready to take on the advanced searching mechanism of the 21st century?
The latest trends in online searches have transcended traditional searches via voice searches, visual searches, local & hyperlocal searches, zero-click searches, and international & multilingual searches.
This blog will help you with 5 advanced techniques of SEO for e-commerce website, especially the larger ones!
If you are a business owner, an e-commerce website owner, a digital marketer, or an e-commerce enthusiast, this blog will get you up to speed with the latest SEO for e-commerce website.
A few facts about SEO for E-commerce website
- Organic searches drive 50% of an e-commerce website’s traffic.
- 63% of shopping starts with an online search even though the sale happens physically!
- Voice search is currently being used by 29% of voice-based devices, while 42% of owners of voice devices will be using them for online shopping!
- Featured snippets that lead to zero-click searches have the highest CTR (click through rate) of 42.9%.
- In India alone, e-commerce market share is expected to reach beyond INR 4,416.68 billion by 2024.
SEO for E-commerce Website vs. Traditional SEO
Before dwelling any further in e-commerce website SEO or e-commerce SEO, let us get to know how it is different from traditional SEO.
| SEO for an e-commerce website | Traditional SEO |
| The aim of SEO for e-commerce website is to bring more sales and not organic traffic. | The aim of traditional SEO is to bring in more organic traffic. |
| Focus Keywords differ as per the segments, such as product pages will have brand-specific keywords while content pages will have long tail keywords. | Focus keywords will have long tail keywords! |
| URL prioritization is vital during e-commerce SEO. | URL prioritization is gaining importance in SEO. |
| SEO for e-commerce website requires it to have a shallow site design so that no page gets buried deep beneath other pages. | Traditional SEO services prefer websites to have a deep structure. |
| Mobile friendliness is a must! | Mobile friendliness is preferred. |
| Image and Video optimization for reduced burden on the website is crucial in SEO for e-commerce website. | Traditional SEO can even work without image and video optimization. |
| SEO for e-commerce website prioritizes reviews as they help visitors relate the product or service offered to real-life problem. | Traditional SEO does not demand reviews and testimonials. |
| Out-of-stock pages need special handling via SEO for e-commerce website. | While traditional SEO would prefer to have it removed or left otherwise. |
As you can see, SEO for e-commerce website is quite different from traditional SEO services in the digital marketing world.
Any e-commerce website using SEO services is just wasting their time and money. So, choose e-commerce SEO if you have an e-commerce website.
Advanced SEO Techniques for Larger E-commerce Websites
Now, if you have a smaller e-commerce website, then you can use the traditional SEO for e-commerce website.
But if you have a larger e-commerce website, you definitely need to engage the latest and most advanced techniques of SEO for ecommerce sites.
We will share the top 5 techniques of ecommerce site SEO, and they are:
Content Marketing
Since your content will guide the visitors, make them aware of your offerings, and help them buy the same, thus content marketing is a vital aspect of the advanced SEO for e-commerce website.
They include,
- Long-tail keywords in blogs so that you can capture the wider market.
- Commercial (the ones that directly relate to your offerings) keywords and comparison (that compare two or more hyped products) keywords in product description so that both the users’ buying wishes and the desires to compare are met on your product pages, there and then.
- High resolution images and videos are unavoidable because they will help the user understand how your offerings look in real life.
- Writing precise content along with headings that are real-world questions helps you tackle the Zero-click searches and optimize your writeup for Featured snippets in AI overviews on Google.
- Focus on E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness): Develop high-quality content that demonstrates experience, expertise, authoritativeness, and trustworthiness to align with Google’s quality guidelines.
- Create Comprehensive Content Hubs: Develop clusters of related content to establish authority on specific products and improve internal linking structures.
These six pointers will help align your content to the latest and user-preferred method of online searches.
Dynamic Parameters in Pagination
Normally, web pages have static parameters using Pagination to segment the various web pages.
In a normal website, it is acceptable because the number of pages is lower.
But in the case of a larger e-commerce website, Google spiders will take a lot of time to crawl all the pages.
That’s why dynamic parameters are used to make pagination crawling easier,
for example,
Static parameter
Dynamic parameter
As you can see, now Google will only need to find how many values of pages are there for a particular e-commerce website and thus index new pages faster!
Google Discover Optimization for Long Form Content
Have you wondered how a few businesses feature in Google Discover (Google’s semi-social media platform) while others don’t?
Firstly, Google will never show the content you like but the content that you might like, so the target audience is not direct but indirect, sort of like a guest posting!
So, here’s how you optimize for Google Discover,
- Fresh Content
- High-resolution images, charts, and graphs (5% CTR boost, 3% more time spent, 3% increased user satisfaction)
- Twitter Engagement
- Content focused on popular topics as per the user browsing history.
- Use laymen language.
This can help you create the hype for your e-commerce blogs!
Voice search optimization
For an e-commerce website, optimizing for voice searches is unavoidable!
And as your e-commerce website becomes larger, they are in a race with their other competitors to have the best possible and advanced SEO for e-commerce website.
Here’s how you do it,
- Use conversational language.
- Focus on Local SEO.
- Write crisp and concise content answering commonly asked user questions regarding your offerings.
- Use schema markup.
- Use AI and ML to learn from the user queries and suggest optimization in the content accordingly.
- Have site loading speed less than 2 seconds.
- Mobile friendliness is a must because most of the internet usage now comes from mobile devices. Thus, for an e-commerce website to be user-friendly, it must be mobile-friendly!
- Opt for a semantic strategy and lose the keyword strategy!
This way, your SEO for e-commerce website will be ready for both zero-click searches as well as voice searches.
Visual search optimization
Nowadays, search engines like Google are offering their users the option to search via images!
And since most of these searches would lead to an online sale, that means that e-commerce websites will be involved.
To optimize SEO for an e-commerce website for the visual searches,
- Use high-resolution images.
- Use schema markup to make it easier for Google to understand the images.
- To make it easier for Google to crawl the images, submit a detailed sitemap of images.
- Always add the Alt texts to the images.
- Use the right file types, i.e., JPEG for images, PNG for graphics, and so on.
- Always use images and videos with resolution & size optimized for the e-commerce website.
- Try using real-world images.
- Try using alternative keywords with your images.
This way, Google will be able to index and find your images as well as other visual content faster, making your SEO for e-commerce website apt for visual searches.
Once you bring in all these advanced techniques of SEO for e-commerce website, you will see the positive impact not only in sales but also in customer retention.
AI-driven SEO for E-commerce Website
AI (artificial intelligence) & ML (machine learning) have been helping make digital marketing campaigns much more effective!
They do it by analyzing the,
- Search queries’ semantic intent,
- User behaviours,
- User preferences,
- Past & current marketing campaigns, and
- Competitors.
With this thorough analysis, AI & ML help in carrying out predictive marketing to deliver personalized shopping experiences.
This boosts the user engagement and the conversion rates.
The Future of E-commerce SEO
SEO for e-commerce website is going to be the most used SEO marketing service among the digital marketing services as the world progresses towards an online world.
Currently, the big IT names are testing their AR and VR worlds like the Metaverse, but in the near future it is going to be one of the most widely used platforms, even more than the social media platforms.
This means that e-commerce businesses have a brighter future ahead, but to beat their competition, they will need advanced SEO for e-commerce website!
Conclusion: Larger the e-commerce website, more advanced will be its SEO for e-commerce website needs!
Larger e-commerce websites mean they have the potential to sell a lot of products across various markets and demographics.
But to capture them all, the e-commerce industry needs to be ready to use advanced SEO for e-commerce websites.
Because bigger the opportunity of online sales, bigger will be the competition faced by any e-commerce client in particular.
And by using the latest techniques of SEO for e-commerce website, your e-commerce website can rake in most of the profits, if not all!
Wildnet Technologies is a leading Digital Transformation Company in India that has helped various e-commerce clients via e-commerce SEO services rake in more than 50k orders via a 40% boosted conversion rate to generate revenue more than USD 100 million.
If you would like to know more,
- E-commerce Marketing Magic for Sustainable Business Growth
- Case Study | Transforming an E-commerce company’s Brand Presence via Data-driven Digital Marketing Strategies
- Wildnet’s Digital Yum (our thought leadership’s weekly POV on the latest in the digital transformation industry)
Connect with us now at info@wildnettechnologies.com and get your e-commerce websites ready for the future!
FAQs
FAQ 1. What is advanced SEO?
Ans: Advanced SEO services are part of SEO marketing services that focus on optimizing the online presences as per the latest evolution in the digital world such as voice searches, visual searches, AI overviews and more.
FAQ 2. What is SEO for e-commerce?
Ans: A specific branch of SEO is applied in the e-commerce industry, and its sole focus is on getting maximum sales.
It is known as SEO for e-commerce website or E-commerce SEO!
FAQ 3. What is the best e-commerce website for SEO?
Ans: Wildnet Technologies is one of the best e-commerce websites for SEO in India.
FAQ 4. What is SEO and its techniques?
Ans: SEO, or the search engine optimization, is a process of best practices accumulated over time and honed by Google’s core updates to ensure that an online presence is optimized for the ease of search engines.
This means easier crawling, indexing, and quicker portrayal in the search results!
FAQ 5. Is e-commerce SEO different from SEO?
Ans: Although e-commerce SEO is based on traditional SEO, it has evolved into a separate entity altogether!
Because SEO is targeted towards gaining more organic traffic, while e-commerce SEO is targeted towards garnering more sales..
