Objective
The client aimed to attract affluent buyers and NRIs for their eco-friendly luxury villa project in Jaipur. The project was positioned as a premium and sustainable real estate investment.
Challenges
- Educating the market on the sustainability features of the project.
- Reaching NRIs in specific geographies like the UAE and the US.
Solutions by Wildnet Technologies
- NRI-Focused Campaigns:
- Launched targeted Google Ads campaigns in the UAE and US, emphasizing the unique eco-friendly aspects of the villas.
- Created culturally sensitive Facebook campaigns highlighting proximity to Jaipur International Airport.
- Creative Storytelling:
- Produced high-quality video reels and Instagram stories showcasing the green construction process.
- Designed visually compelling brochures using Canva Pro for email marketing.
- Localized Content:
- Developed multilingual landing pages and ads in English, Hindi, and Arabic.
- Advanced Lead Nurturing:
- Integrated HubSpot CRM to automate lead nurturing workflows, ensuring timely follow-ups with potential buyers.
Results
- CPL Improvement: Reduced CPL by 28% in 4 months.
- Lead Quality: Generated over 300 qualified NRI leads.
- Conversions: Successfully sold 50+ villas within 6 months.
- Engagement: Increased awareness about sustainability initiatives by 40%.
