Scaling Organic Growth for an FMCG Brand | Case Study
Online Traffic:
Before
%
Minimal
After
%
Increase
Key Metrics
Top 3 SERP ranking in 30+ high-intent keywords
Objective
- Boosted Organic Traffic
- Sustained Visibility
- Improved Online Sales
Key Highlights
- Sales growth by 60%
- Bounce rate reduction by 20%
- Monthly revenue doubled or grew by 100%
Project Background
Client Background
Client Industry: FMCG
Location: UK
A natural food-based FMCG brand from the UK needed to do better sales by capturing the top ranking on SERPs.
Objectives:
- Increased Organic traffic so the organic footfall increases.
- Drive Online Sales so that business’s ROI can be boosted.
- Sustained Visibility so that these short term gains can be converted into long-term gains.
Challenges
Low Organic Visibility
Their website was lacking top ranking on search engine result pages or SERPs for the high-intent keywords for their niche.
Intense Competition
The leaders in the natural fooding industry have monopolised the SERPs.
Technical Issues
Their site had poor speed, subpar mobile experience and even some internal links were broken
DA Gap
Their Domain Authority or DA was far behind their competitors.
Solution
Solution Provided
360-degree of SEO marketing
Strategies Implemented
- In-depth keyword research was conducted to find lower competition and high conversion keywords (example: chemical-free almond flour recipes)
- Transactional keywords like “buy organic pulses online” were leveraged.
- On-page optimization was carried out via optimization of meta tags, schema markup and apt internal linking.
- Better content was created for them such as “5 Reasons to Switch to Organic Foods”, “Quick Recipes for Healthy Living” and more while crafting pillar pages as well as their content.
- Partnerships were formed with food bloggers, health influencers and nutrition experts to garner top-notch backlinks.
- Technical SEO improvements were carried out such as website speed increase, fixing of broken links, improving mobile experience and more.
- Local SEO was used to further boost their incoming traffic from local areas
Technologies Used
- Overall SEO marketing services were provided.
- On-page optimization, Off-page optimization, Technical SEO, Local SEO, Guest Posting, and Backlinking services were provided to deliver a holistic SEO experience.
Marketing And Implementation
Process
- Our sales team from the digital marketing division went on a discovery call to identify all the issues and understand the client’s requirements.
- The digital marketing team crafted a 6-month SEO marketing strategy for the client and got it approved by the client.
- The digital marketing experts implemented SEO services holistically to boost online traffic, sales, and longer visibility.
- The SEO marketing strategy underwent constant optimization as well.
Team Involved
- An SEO Expert
- A Designer
- A Content Writer
- A Project Manager
- A Guest Posting Expert
6 months
Application Screenshots
Results
Quantitative
Results
- 250% increase in Online Traffic
- Top 3 SERP rankings for more than 30+ high-value keywords
- Sales Grew by 60%
Qualitative
Results
- User experience was so improved that the bounce rate decreased by 20%.
- Customers have become loyal brand advocates.
Client Feedback
and Ratings
- The client is getting double the monthly revenue.
- They are quite happy with the SEO services catered to them by Wildnet Technologies.
Future
Plans
- They are going to leverage SMM and PPC services as well to maximize their hold on the natural food in the FMCG market.
