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Key Takeaways
Ø Are you confused about YouTube Update 2025 or YouTube’s latest expansion of its communities feature?
Ø In this blog, you will get to know how to benefit from the YouTube update 2025 and YouTube Marketing in 2025.
Ø After reading this blog, you won’t be able to stay off the YouTube videos bandwagon.
Table of Contents
2.1 Why was YouTube Update 2025 needed?
- How did YouTube Community change due to the YouTube Update 2025?
- What is YouTube Marketing?
- Why is YouTube an important digital marketing tool in 2025?
- YouTube Marketing in 2025: Strategies & Tips
- YouTube Marketing in 2025: Real World Examples
7.1 Vogue
7.3 LEGO
YouTube Update 2025 dropped some new YouTube communities features in the Community tab, along with changes to its algorithms.
YouTube update 2025 will change the way users, influencers, and brands leverage YouTube videos in 2025.
Thus, Wildnet brings you our latest blog on the YouTube update 2025 so that you can improvise YouTube videos accordingly.
A few facts about YouTube
– 87% of the marketers have seen boosted sales by leveraging videos.
Fig 1: A bar graph showing the impact on sales due to videos from 2016 to 2024. [Source: Sprout Social]
- YouTube has roughly 2.5 billion active users monthly.
- YouTube videos is the second most used social media network across the world for product research and purchases.
- 70% of the consumers made a purchase after getting influenced by YouTube video ads.
- More than 500 viewing hours worth of content gets uploaded on YouTube every minute.
What is YouTube Update 2025?
YouTube released the YouTube Update 2025 to revolutionize the YouTube community guidelines and keep their traffic in-house.
Why was YouTube Update 2025 needed?
YouTube update 2025 was needed because the comments and user interactions on YouTube had no way of moderation to prevent inadequate language usage.
Plus, to chat with fellow followers as well as the creator of a channel, users had to jump off to Reddit and Discord.
Which meant that the actual user engagement was happening outside YouTube, which is not good from a digital marketing perspective for influencers as well as brands leveraging YouTube and YouTube marketing services.
How did YouTube Community change due to the YouTube Update 2025?
YouTube communities have changed drastically after the release of the YouTube update 2025, and the difference can be felt by comparing the YouTube community tab before the update and after the update.
YouTube Community | Before:
It was created to bring YouTube users and creators together.
It created a forum or fan space that allowed creators & fans to interact, but they had to jump to external channels like Reddit and/or Discord.
YouTube Community | Now:
You would be surprised how much user- as well as creator-friendly YouTube has become after the YouTube update 2025.
- It is available on the YouTube mobile app only for the time being to cater the mobile-first approach to its users.
- New interface (provided under the YouTube update 2025) is developed for the YouTube Community and renamed as Posts while the functionalities remain the same.
- New Community Hub Tools will help in filtering out inappropriate content to maintain the positive vibe in the Posts (YouTube Community).
- Creators control who can participate in their YouTube community, manage posting permissions, and monitor as well as moderate content.
- To access these features, YouTube content creators need to click on the “Go To Community” button on their channel page to activate it and similarly deactivate it (if needed).
- This feature is limited to a few creators, and the users can figure out which creator has these features using beta tags & banners.
- The select creators that have been chosen by YouTube will receive email notifications & banner alerts (in their YouTube mobile app on their channel).
YouTube Update 2025 | Results
Are you excited to know how the YouTube Update 2025 is faring amongst users, brands, and influencers?
- Audience interaction has increased significantly.
- User experience is more personalized, now.
- One selected creator/influencer, ‘@froggycrossing’ has praised the YouTube Update 2025, as it will lead to meaningful connections and conversations amongst creators & their fans.
And the brands will definitely appreciate the YouTube update 2025 that changed the YouTube community, aka Posts, because now YouTube Marketing services will help them garner boosted user interaction via enhanced personalization.
What is YouTube Marketing?
YouTube, being one of the oldest and yet still evidently used social media, is a great social media marketing tool.
YouTube marketing helps in promoting a brand’s products, services, client testimonials, employee engagement, and more by leveraging organic & paid ad marketing techniques.
And when YouTube influencers are also roped in, then the chances of conversions and sales increase multifold.
A typical YouTube marketing strategy includes the following aspects:
– Video creation
YouTube video creation and posting is the first task in the case of YouTube marketing.
– YouTube Influencer Marketing
Amongst influencers, YouTube videos are the second most favoured tool, as the followers on YouTube are quite dedicated compared to other social media due to the longer interaction via long videos.
So, make sure your brand is engaging a YouTube influencer in tune with your brand.
– YouTube Advertising
Running YouTube ads is quite beneficial as users come to YouTube to be aware and upgrade themselves with the latest in the market.
Are your stakeholders neglecting YouTube marketing services even after the launch of the YouTube update 2025 to focus on other socials and other types of digital marketing services?
Well, we got you.
Why is YouTube an important digital marketing tool in 2025?
Here’s what you need to tell your senior management, decision-makers, and stakeholders when they say no to marketing the brand via YouTube videos.
With YouTube videos, anyone can,
Reach a Larger Audience
YouTube videos garner 1 billion watching hours every day from its loyal followers’ base of 2.85 billion across the globe via its presence in 100+ countries and 80+ language support.
Plus, getting attention in YouTube videos will also boost your SEO as well.
Boost Search Visibility
Did you know YouTube works as a search engine as well?
This is because users prefer to watch explanatory videos regarding their search queries.
And that’s why we also see YouTube videos on the SERPs, or search engine results pages.
So, boosting your brand’s YouTube SEO will definitely increase its search visibility.
Increase Brand Awareness
90% of the users across the globe are leveraging YouTube videos to explore new brands, products, and services.
Using YouTube video content like how-to videos, product reviews, client testimonials, and explainer videos can engage users while boosting the brand’s awareness.
Build Credibility & Trust
When it comes to being the most trusted social media channel for finding and then purchasing new products, YouTube is second to none.
So if your YouTube videos depict how your services/products solve the user problems better than anyone else, then your sales are going to skyrocket.
Drive Sales and Online Traffic
As per 87% of the marketers, videos are driving business sales quite efficiently, and what better place to show these videos than YouTube?
Lead Generation
YouTube offers a reliable lead gen tool, which has lead form ads and other features.
This allows brands to promote their webinar promos and online course trailers & teasers.
While lead generation can also occur by pasting lead magnets (X tips or more) and landing pages into the description of a YouTube video.
Extra Revenue Opportunity
If you avail the YouTube Partner Program by fulfilling its eligibility criterion, then you can get paid depending upon the number of views and user engagement garnered by the YouTube channel.
Don’t you feel like owning a successful YouTube channel now?
YouTube Marketing in 2025: Strategies & Tips
If you were wondering about the key strategies and tips to follow to maximize your impact, be it individual or a brand on YouTube, we are one step ahead.
– Create and Brand your YouTube Channel
Create your YouTube channel and brand it by adding,
Ø Profile picture
Ø Banner image
Ø Channel description
Ø Social Media links
Ø Channel Teaser and Trailer
Ø Custom URL
This will help your YouTube channel stand apart from the competition.
– Define your YouTube Audience
You need to properly define and segregate your audience on YouTube,
Ø Males or Females?
Ø Age Range
Ø Location
Ø Language preference
Ø Content preferred (type and length)
Ø Channels subscribed by them
Ø Reason on being on YouTube
This will pave the way for the creation of ideal user personas.
– Conducting a Competitive Analysis
Do thorough research of your competitors by assessing their,
Ø Subscriber count & Follower growth
Ø Type of Content (they cater)
Ø Top Videos and their engagement rates
Ø Posting schedule
Ø Audience engagement method
Ø Thumbnail analysis
This will shape your YouTube video creation and marketing strategy.
– Craft Quality Video Content
It can be done by,
Ø Understanding Audience pain points (social listening tools)
Ø Writing a Fun script
Ø Keeping it Real (by using to-the-point content)
Ø Leverage Brand Storytelling
Ø Shooting Set optimization
Ø Use top-notch Video equipment
This way your YouTube videos will radiate class, which is associated with a top brand.
– Experiment and Try New Features
Be open to experimentation with different YouTube video types and features so that your brand can go viral.
Ø YouTube Shorts get 70 billion views per day and are 1 minute long (at max)
Ø YouTube Post (YouTube Community) is a good way to keep your followers engaged and hyped.
– Video SEO
SEO or search engine optimization can also be done for YouTube videos by,
Ø Title and description must have primary & secondary keywords.
Ø Thumbnails should be optimized as per the top-performing videos’ thumbnails.
Ø Tags should be optimized to further help the users as well as search engines to gain better visibility.
And if you have other videos, do link them in the description.
– Engage Your Audience
By timely responding to the comments on your YouTube videos, you make the viewers feel loved and cared for.
This brings in more followers, comments, and shares.
– Attract More Subscribers
If your YouTube channel has more subscribers, then the YouTube algorithm will help you get more.
So, craft such YouTube videos that will solve general problems and help you build a YouTube community.
– Leverage YouTube Ads
There are five types of YouTube ads that you can leverage,
Ø Bumper Ads are short, unskippable, and feature before a video starts.
Ø In-stream Ads can be either skippable or non-skippable and run within a video.
Ø In-feed Ads are used to make users aware of something new on their mobile homepage, next to the related videos, and on the search results page.
Ø Masthead Ads run at the top of the YouTube home feed.
Ø Outstream Ads run only on mobiles and show up across varied placements on the Google video partners.
– Partnering with YouTube Influencers
You can leverage YouTube influencers related to your industry and have them create,
Ø Unboxing videos
Ø Product reviews
Ø How-to and Tutorial videos
Ø Day-in-the life Vlogs
Ø Giveaway & Contents
These videos will give an instant boost to your YouTube channel.
– Monitor via YouTube Analytics
You don’t need to jump off YouTube for monitoring and analysis; YouTube Analytics does it all for you.
It can be accessed via YouTube Creator Studio.
Now, your business is ready to become the next big thing on YouTube, and we take you one step further.
YouTube Marketing in 2025: Real World Examples
With real-world examples of big names across the world, we show you how YouTube marketing has helped them.
Vogue
Subs -> 14.5 million
Vogue leveraged a diverse content mix (video series) while keeping the publishing schedule consistent.
Video Series
- “73 Questions” had famous personalities answering 73 questions in a single shot.
- “Getting Ready with Vogue” showed celebrities getting ready for an event.
- “Beauty Secrets” had celebrities sharing their beauty tips.
Architectural Digest
Subs -> 6.71 million
They also served their users with a wide range of content via video series that helped them target the audience accordingly.
Video Series
- “Walking Tour” showed an architect giving the tour of famous landmarks.
- “The Blueprint Show” showed how iconic structures of pop culture were made.
- “On the Market” showed those real estate properties that were currently on the market.
- “Open Door” showcased celebrity home’ tours.
LEGO
Subs -> 18.1 million
LEGO used short videos, helpful tips, and storytelling to craft content for users across the globe.
Video Series
- “Entertainment” to showcase stories of Ninjago and City Stories.
- “Building with LEGO Bricks” showed tips and tricks for a robot inventor along with a guide for the same.
From the above examples, it is quite evident that brands that leveraged their USPs, or unique selling points, to craft YouTube videos became quite popular on YouTube via video series and showing different content in every series.
Conclusion
Now that the YouTube community or Posts have been strengthened for better user experience via the YouTube update 2025 and your brand knows how important YouTube marketing is, it calls for the ‘Lights, Camera and Action’.
And if your business needs help with YouTube marketing, it is close by as well.
Wildnet Technologies is a leading Digital marketing company in India that has helped its 4100+ clients by uplifting their digital standing via SEO, PPC, Social media marketing, and more, along with the actions needed as per the latest updates like the YouTube update 2025.
If you would like to know more,
> What Framework does YouTube use? Tech Behind Seamless UX
> How to Delete a YouTube Channel?
> Wildnet’s Digital Yum (our thought leadership’s weekly newsletter about the latest in the digital world.)
Contact us now at info@wildnettechnologies.com and gift your brand a YouTube channel!
FAQs
FAQ 1. Will YouTube still exist in 2030?
Ans: No doubt about YouTube’s existence because it is like Google, which has been with us forever and keeps upgrading itself to stay relevant, for example, via the latest YouTube update 2025.
Would it still stay free or not? It is best left a mystery that only time will tell.
FAQ 2: What are the other replacements to YouTube in 2025?
Ans: The replacements for YouTube in 2025 are Vimeo, Kick, Twitch, and Dailymotion.
FAQ 3: Who is the biggest influencer on YouTube in 2025?
Ans: MrBeast is the biggest influencer on YouTube, having 357 million subs to date, and they are bound to grow even further after the YouTube update 2025.
FAQ 4: What is the Russian version of YouTube?
Ans: Rutube is the Russian version of YouTube available as a website and apps for Android, iOS & Smart TV devices.
FAQ 5: How can Wildnet help with YouTube Marketing?
Ans: Wildnet Technologies is a leader in the digital marketing industry in India due to its 19+ years of experience and recognitions by Semrush, Google, DesignRush, and Clutch.
Their digital marketing experts have niche expertise in varied domains and thus can cater tailored digital marketing services to the client.
When it comes to YouTube marketing, their digital marketing experts craft the best possible and most relatable YouTube videos (keeping YouTube update 2025 in mind) so that the clients’ brands get more followers and leads in 2025.
