Why is Online Reputation Management a Game-Changer in Marketing?

Key Takeaways

> If you think that Online Reputation Management is for big players, then you are quite wrong.

> With this newsletter, we highlight how Online reputation Management (ORM) can be game changer in digital marketing.

> Read this weekly newsletter, to know the key 11 benefits and 5 best practices of ORM marketing.

Table of Contents

1. A few facts about Online Reputation Management 
2. What is online reputation management?

2.1 Why do businesses need online reputation management?

3. Online Reputation Management: 11 Key Benefits 
4. Online Reputation Management: Tips to Manage Your Online Presence
5. The Future of Online Reputation Management
6. Conclusion
7. FAQs

In our digital age, the online reputation of a brand is everything.

We have seen how one customer issue, if it goes unnoticed, leads to massive bad publicity across all social media platforms.

With online reputation management, brands can counter this before any such customer issue blows out of proportion.

If you are a business owner, a project manager, a marketer, a digital marketing agency, an individual, or a PR agency, this newsletter will help you prepare well for the bright future of your online presence.

A few facts about Online Reputation Management

• 70% of the consumers feel confident about a brand only if they see 5 good reviews.

• 85% of the users look for negative reviews to understand what could go wrong with a product or service being marketed.

• If there are zero reviews, then 30% of the visitors will leave the website immediately.

• 5-9% boost in yearly ROI can be seen in local markets with one-star increase in the ratings of Google My Business (GMB) profile.

• 20% of the consumers mention employee names and other details in a negative review to hold the company accountable.

What is online reputation management?

Online reputation management (ORM) is a guardian angel for digital presence, as it helps in ensuring that there is no negativity around a brand.

With online reputation management in digital marketing, any brand can guarantee that hate campaigns, fake reviews, and negative reviews are dealt with as soon as they become online.

Why do businesses need online reputation management?

You must be wondering why your business needs online reputation management in digital marketing because it used to be a privilege for famous personalities, multinational companies, and Fortune 500 companies.

Well, with the AI era, the users are getting information searched and presented to them within seconds. And thus any negativity will also reflect and spread like wildfires.

Fig 1: A graphic funnel to show the significance of ORM process for Businesses.

While, with reputation management in digital marketing, your company can,

• Stay ahead in any conversation depicting your thought leadership in any domain.

• Quickly tackle negativity while flagging fake reviews and helping search engines.

• Become a user favourite by spreading positivity in every digital interaction.

In short, become that brand that other brands look up to and automatically get anointed as the thought leader.

Online Reputation Management: 11 Key Benefits

If you would like to know in detail how marketing reputation management can boost your business, then we have 11 key benefits.

Trust & Credibility Builder

The only way to trust someone online is to see how others feel about them, via reviews.

Online reputation management can ensure that these reviews stay positive and real.

Boosts Brand Awareness

Don’t you wish to know how much your target audience knows and feels about your business?

Well, with marketing reputation management, you can do both and even personalize your brand accordingly.

Improves Rankings on SERPs

With online reputation management, your business gets great reviews, replies to customers on time, and even does PR or public relations posting.

This helps search engines to pinpoint your brand as user-friendly and thus boost its search ranking or ranking on SERPs (search engine results pages).

Enhances Customer Relationships

How do your customers communicate their grievances to you, and how efficiently do you work on them?

Normally, businesses do not focus on these customers, thinking that once a client faces a traumatic experience, they will never forgive the brand.

But in reality, most of the customers will give a second chance to any company if they apologize and promise to make things right.

Last but not least, imagine the feel-good vibes that other users will get by reading this conversation online.

Protects Digital Reputation

Your digital reputation is everything, and it should be protected like a treasured commodity.

And online reputation management helps in doing the same.

Crisis Management

What if you come across an angry customer, a product recall, or a demeaning marketing campaign by a competitor?

Remember how BMW, Mercedes, Jaguar, and Audi used to snap at each other in their ads?

Thankfully, they have reputation management in digital marketing to tackle such issues with even more creative replies.

Your company can benefit from online reputation management too and handle any crisis effortlessly without deviating its focus from core business competencies.

Competitive Advantage

If your business has online reputation management, then it will help you gain such a competitive advantage that it will be hard to beat.

Revenue Booster

With so much positivity and thought leadership for your brand name via online reputation management, you are bound to get more customers, i.e. an exponential boost in the revenues.

Influence Consumers

Consumers nowadays sway gently towards that brand that can play with words in the most creative manner.

Via ORM in digital marketing, any company can easily influence its consumers without the need for external influencers.

Supports Digital Marketing

Digital marketing is all about branding and marketing.

Thus, a business leveraging online reputation management has already handled branding and can decrease the burden on as well as the budget for digital marketing.

Attracts Top Talent

Have you seen your HR professionals struggling to find the top talent?

But with ORM in digital marketing, top talent will themselves throng to your business like the bees on flowers in spring or monsoon.

We are sure that these benefits have converted your stakeholders to use online reputation management as soon as possible.

Online Reputation Management: Tips to Manage Your Online Presence

We bring to you the online reputation management best practices that can help manage your online presence or at least ensure that your digital marketing partner is running the online reputation management campaign perfectly.

Fig 2: A graphical representation of ORM best practices.

➤ Keen Eye on Reviews

All the reviews, social media comments, and ratings of your company should be kept under close watch.

So that prompt action can be taken as and when necessary.

➤ Responding, instead of Reacting

Even if your business comes across negative reviews (real or fake), you should not lose your temper.

Because when the going gets tough, the tough get going, or in other words, with a balanced response, you not only eliminate the negativity but also avoid any hostility from other users who are reading the conversation.

➤ Encouraging Positivity

We all know how our world and lifestyle are that make us crave positivity.

If your brand encourages positivity, it boosts its own image and brings about a better world in general.

➤ Using Online Reputation Management Tools

There are many online reputation management tools available on the internet.

For example, Google Alerts is the free tool that can help you get on top of every mention of your brand in the realm monitored by Google, i.e., news, blogs, videos, and more.

➤ Render the best possible Customer Service

If your company offers the best possible customer service, then it is bound to get great reviews, which will start the chain reaction of positivity.

It is thus suggested to engage such a digital marketing agency that provides digital marketing along with ORM marketing.

As that will allow your stakeholders to focus on its deliveries and customer handling (the two money-making arenas).

The Future of Online Reputation Management

The future of ORM marketing is full of top ratings, likes, comments, shares, and subscribes.

Why do we say it?

Because nowadays, we measure brand value with the appreciation across the internet in these five KPIs, or key index parameters.

And thus, as the world goes more and more digital, the value of these five KPIs is going to skyrocket for ORM services and businesses that are taken care of with online reputation management.

Conclusion

There are two ways of becoming famous: either be the best or look the best.

When your business utilizes online reputation management campaign, the looking part is taken care of, allowing you to be free to become the best in due time.

In a nutshell, no more faking it till you make it, but trying to better at it till you become the best.

Are you still thinking it over?

Wildnet Technologies is a leading digital transformation company in India that has been helping its clients across the globe with online reputation management, digital marketing, software development, contractual resources, and software consulting.

If you would like to know more,

> How Social Media Marketing helped Sell 21 Luxury Apartments in 1 Month? | Case Study

> How eCommerce SEO Led to a 120% Sales Boost for an eCommerce Firm?

> Wildnet’s Digital Glossary

Contact us now at info@wildnettechnologies.com and become the best when it comes to online reputation.

FAQs

FAQ 1: How does online reputation management better local marketing?

Ans: Local marketing, or local leads, is all about consumers checking your reviews and ratings on Google to finalize which brand they will choose.

To motivate you further, here are some stats about reviews,

• 82% of the consumers prefer positive reviews.

• 73% of the unhappy customers would give a second chance to a business that apologizes for its mistakes in the first try.

Or, you can say that every review is important in its own way.

FAQ 2: How does having online reputation management improve the ROI of digital marketing agencies?

Ans: ORM, or online reputation management, can be leveraged by digital marketing agencies in the following ways,

• Make online reputation management a part of their services.

• Make clients aware of the proactive review handling system or an ORM tool.

• Review response training because it portrays how a brand feels about its customers.

• Fake review flagging and removal to help the client and Google.

• Employee incentive for 5-star reviews because employee reviews tell the inside story.

This way, your clients will flock to you for other digital marketing services as well and stay with you forever.

In conclusion, the ROI, or return on investment, for the digital marketing agencies will boost drastically if they cater to their clients’ the ORM experience.

FAQ 3: How do fake reviews bring out the importance of online reputation management?

Ans: Fake reviews are a real trouble in our digital realm.

Competitors can use them to malign your business and take away your customers.

A few facts to corroborate the significance of fake review handling,

• 14% of the online reviews are fake.

• Google has promised to remove fake reviews.

• There is also a monetary penalty in the US as per the FTC (Federal Trade Commission).

And that’s why you need online reputation management services to counter fake reviews because it might take Google some time to flag the fakes.

FAQ 4. What is online reputation management in SEO?

Ans: Online reputation management is closely related to SEO as it also focuses on monitoring and managing a brand’s reputation online.

While, SEO is a combination of branding and marketing techniques to organically uplift a brand in the eyes of search engines & users.

FAQ 5: How can Wildnet Technologies help my business with online reputation management?

Ans: Wildnet has been in the digital marketing business for more than 19 years.

During that time, our digital marketing services have evolved to inculcate various niche marketing services like VSO, ASO, AEO, and more.

But none of them helps in tackling negative images and their impacts, other than online reputation management.

Via online reputation management, we ensure that our clients never have to face repercussions from any negative publicity while solving all the customer issues proactively and gaining insights that will help in becoming better.