White Label services have taken the world by surprise. It is a happy surprise, too. In business terms, it is a strategic move that helps in pivoting from in-house work to outsourcing. Your clients would not know the difference, as the services would be provided under your label.
It saves time, the human resources needed, and the cost involved. All sorts of services are available under the white label banner, be it developing (apps, websites, and more), digital marketing (PPC, SEO, or outsourcing marketing experts), managing (operations), or providing support (after-sales support, technical support, and more).
When it was all being done in-house,
- The rate of development was slow.
- The expenses would be high.
- The time and resources needed by the research and development teams must be bargained with.
- The rate of upscaling and flexibility was low.
With white-label services, you will be able to negate all the aforementioned drawbacks of in-housing.
What are White Label Services?
The paradigm of working for another company by providing your services under their banner is known as White label. The services provided under the white label are known as white label services.
Examples include white label development, white label support, and white label digital marketing (SEO white label, PPC white label, programmatic ads white label, and more).
A few of its benefits, as per Forbes:
- Time and money savings
- Expediting Deliveries
- Increased scalability
- New markets, and
- Increased services’ portfolio.
Now let us understand the most vital attribute of white-label services (cost-effectiveness) that comes from partnering with a white-label digital marketing agency.
Cost-effectiveness of White Label services
A business is profitable if it incurs the fewest possible expenses and generates an increased return on investment (ROI). With white-label services, these two goals are well within the reach of any company.
1. Reduced costing:
Since the work will be allocated to white label digital marketing, they will be using their own resources, infrastructure, software & tools, quality control teams, and more; these expenses are saved at your end. Thus, operational costs will be drastically reduced.
A penny saved is a penny earned. You can guess the size of these pennies and the difference it makes to your ROI!
2. Time saving:
All the actual work is being done at your partner’s, white label marketing company’s end, and thus your time is saved. This time can be better utilized for client coordination and the sales process.
Thus, it will make your clients feel special (more attention), understood, and comfortable partnering with you (increased ROI).
3. Customizability:
The white label services are generic in nature, but their customization (Plug-n-play model) as per your requirements makes them special.
For example, if you wish to run a digital marketing campaign to achieve your ROI goals,
- You will need SEO, content marketers, PPC, and more skillsets to serve your clients.
- The tools, techniques, and platforms used will be standard, as per the market.
- But the way they will be used to highlight your brand, the problems faced by your target audience, and the services offered by you to help solve the problems faced by your targeted audience will be unique.
- It will be customized around your and your target audience’s understanding and thought processes.
- Plus, it will be altered after tracking the various performance metrics used in a digital marketing campaign, such as bounce rates, viewers per user, click-through rate, and more.
Such customizations also help in figuring out which platforms and methods work best for you! Then, those selective platforms and methods are focused on generating leads, getting good conversion rates, and ensuring that the clients remain loyal!
These customizations will not need all the above-mentioned resources simultaneously. Thus, with a white label digital marketing agency, you use these resources in a plug-and-play model.
4. Branding Opportunities:
Your brand needs to make an impact in the hearts of your target audience. Only then will they remember you, analyze the services you offer, and partner up.
A digital marketing agency with poor branding is a perfect example of trying to chop the branches you stand on! Plus, for these agencies, their brand is their face, which helps generate their face value.
With white label digital marketing, you can revamp your brand and have;
- Increased recognition of your and your client’s brand.
- Improved trust and loyalty between you and your clients.
- Enhanced position in the market (you and your clients).
This boost to the brand image will help establish authority in your domain. This authority helps the viewers (coming across your brand) believe in you and your capability to help them, i.e., the conversion of leads into clients and boosting ROI.
5. Opportunity to focus on your core domains:
With the actual handling of backend work by your white label marketing company partner, you will have the opportunity to explore your core domains further.
You will be able to devote more time, energy, and resources to research and innovation, garner more expertise, find out more services that can be part of your portfolio, and align more white label services companies to cater to these new services.
Thus, your services’ portfolio will diversify further, translating into more clients and more ROI.
6. Imbibing the latest technologies and skills:
Technologies and the skillset required to operate them are upgrading at a tremendous rate. With a white label company (as your partner), this burden of yours will be outsourced.
White label agencies will undergo quick upgrades to their technologies and skillsets (at your behest), while you just update them on your portfolios!
Imagine the money, time, and energy that will be saved by avoiding these upgrades (in-house), i.e., decreased investment with increased returns.
ROI facts related to white-label digital marketing
Here are some facts to show the impact of white label digital marketing services on ROI, as per a Premier Google Partner Agency
| Provider | Receiver | Solution | Result |
| An India based Marketing Agency | A USA-based Marketing Agency | White label Paid Search management services | 50% increase in ROI (in 6 months) |
| A digital marketing agency + SEO white label provider | UK Based Agency Client | SEO tech audits and content management | New clients + 25% increase in ROI (in a year) |
| A well renowned Programmatic ads agency | Small Agency Client | SEO white label services | Services’ portfolio diversified + 30% increase in ROI (in a year) |
White label digital marketing services: who should opt for them?
Basically, anyone who has a brand (to promote) and services (to sell) should think of procuring digital marketing services. You simply head off to a digital marketing agency and outsource your digital marketing needs to them.
But,
- What if you are a digital marketing agency and are bombarded with clients?
- Who becomes your savior?
- Who ensures that the clients’ trust in you remains intact and even grows further?
White label digital marketing agencies fill this void. They provide varied digital marketing services (SEO white label, PPC white label, white label guest posting, and more) under a white or no label.
So, the digital marketing agencies that partner up with them could reap all the profits and praise from their clients by providing them with digital marketing services (provided by white label digital marketing agencies) under their own label.
Choosing your white label digital marketing agency partner
It is important to know how to choose the best fit for you when looking for a white label digital marketing agency. Here are a few pointers to help you on your journey,
The right partner
By getting information like track records, expertise in the industry, quality assurance, required certifications, client feedback and reviews, and more, you will have enough data to check whether a particular white label company is a good fit or not.
Ensuring brand-wise consistency
Your and/or your client’s brand follows a strict guideline, be it color themes, logo, tone, target audience, and more. These standards need to be maintained, and the white label digital marketing agency that you wish to partner with must adhere to them.
Effective Communication
There should be clear communication via established channels between you and your white label digital marketing agency. This is quite important as they work as per your instructions, and thus these instructions should reach them without any delay and/or changes.
White Label services can become the game-changer that you, your brand, and your clients are looking for. This way, you stay competitive while increasing ROI, reducing costs, and saving precious time and energy.
We at Wildnet Technologies provide white label digital marketing services to clients in the USA, UK, and more. Our clients, the digital marketing agencies, make huge ROI (60% increase compared to their conventional digital marketing models) while decreasing expenses by getting their work done by us (in India).
We are an IT services-related company that deals in digital marketing and other IT services. We have been delivering successful projects one after the other for 17 years to 250+ clients in 200+ projects.
A few links to go through:
- Comparing White Label services with Private and Reseller services
- How to Choose a White Label Services Partner
- Clutch.co’s reviews of Wildnet Technologies
Reach out to us at info@wildnettechnologies.com and see your digital marketing agency soar to new heights!
