Case Study | Optimizing for Success: How a Brand Achieved a 300% Increase in Marketing Results with Wildnet Technologies

Today, every business must have a desirable brand presence; otherwise, it will not thrive in the highly competitive market. As technology is advancing at an unbelievable speed, consumers’ behavior changes accordingly and becomes even more difficult to retain the position on visibility and authority for brands.

They were at crossroads as far as maintaining their online presence was concerned and competing with new agile brands. In search for expertise, they turned to Wildnet Technologies, which is one of the leading digital marketing agencies that helped them reinvent their brand positioning and create a space for success in the digital world.

This detailed case study will describe how our client achieved almost threefold increase in marketing results by Wildnet Technologies through strategic brand optimization that resulted into strong online presence.

Our client had been adorning the market in fashion for over ten years. However, despite having devoted customers who were loyal to it, this company came up short when it needed new clients while trying to keep its brand under spotlight. The advent of e-commerce and social media transformed retailing terrain resulting into entry of several fashion houses into digital space who made our client elude from sight.

Their woes grew due to outdated website design; it undermined SEO. Without proper SEO framework it was hard to find them among internet search engine results pages thus making potential customers not able see them through those search engines.

The current online marketing strategies of our clients were not producing the expected benefits. Their campaigns lacked engagement with present-day buyers while they failed to maintain active social media presence that would foster the required noise about them.

In fashion saturated marketplace differentiation is a must. However, our client’s brand messaging and positioning has not evolved to effectively communicate their unique value proposition, thereby causing the brand to lose exclusivity and appeal.

Having understood the magnitude of the situation with this customer, Wildnet Technologies came up with an all-inclusive plan for optimizing the brand that should help increase its online presence and visibility.

Website Redesign and Optimization

Revising the client’s website was the first thing in line. Wildnet Technologies featured a comprehensive audit that identified various flaws with it among others. They redesigned website for better user interface experience, made content search engine optimized and improved site loading speed as it affects user engagement and search rankings positively.

To keep on being visible, we implemented complex SEO strategy. It involved keyword research in the niche of our clients, optimization of on-page elements as well as creating strong backlink profile so as to enhance the website authority and search engine results page rankings.

The client’s website was completely redesigned by Wildnet Technologies to be mobile-friendly because majority of users now access websites through mobile devices. It offered a better user experience and also pleased search engine algorithms which have been prioritizing mobile optimization.

That is why at Wildnet Technologies, content is the king in the digital marketing sphere. They put in place a very stringent content marketing strategy that involved creating engaging blog posts, SEO-friendly articles as well as multimedia content that showed clients’ industry expertise and fashion insight.

Wildnet Technologies decided to implement targeted email marketing campaigns for its customers and prospects in order to keep their brand on top of their minds and nurture leads. These emails informed subscribers about new collections, offers, fashion tips etc., while driving traffic back to the site.

By encouraging clients to give feedback on products bought from them through sharing photos or videos, Wildnet Technologies tried to make these brands appear more human thereby giving genuine social evidence. To boost the reach and relatability of such brands therefore, Wildnet Technologies created a branded hashtag and platform where customers could share their experiences.

Social media platforms are crucial when it comes to shaping brand perception. Consequently, Wildnet Technologies took over our client’s social media accounts by curating them with various contents like ads, strategic ad placements and robust community management for engagement purposes thus nurturing a loyal following.

Because they recognized the influence that influencers have on fashion trends among other things, Wiletnet technologies identified some important online voices that could reach out to the client’s target market segments. This increased their reach into previously untapped customer segments and also generated some buzz around wildnet technologies.

For this reason our team listens socially so we can engage communities that surround our brand timely conversations about anything related to fashion or perception of our brand helps us to have a better understanding into the sentiments consumers may have.

The investment by our client in Wildnet Technologies paid off, handsomely. They noticed website traffic surging by 300% within only six months along with social media engagement increasing by 200%, leading to a spike of 150% in online sales as well as doubling the customer base.

The detailed SEO efforts that were put into the client’s site enabled it to shoot up onto page one of search results for major industry terms. This burst of visibility attracted more organic traffic and opened their business doors wider.

With a more engaging website and compelling content, the client experienced a notable increase in conversion rates. Visitors were not just browsing but were taking action, driven by targeted calls-to-action and a streamlined user journey.

Strategic influencer partnerships together with focused content planning helped to develop their brand authority. As such, the client was seen as an industry taste-maker while its social media presence created an even higher buzz and made it more recognizable than ever before.

The digital challenges facing the client were solved by the Wildnet Technologies. The involved techniques in brand optimization helped to strengthen their online presence and boost their brand’s interest.

For those businesses that need to be seen and stay relevant in this ever-changing digital landscape, an experienced Digital Marketing Agency such as Wildnet Technologies can help. By using the right mix of creative thinking and planning, you can make your brand a success story and set it apart from others in your industry too.