Driving 3X Bookings| How Digital Marketing for Travel Transformed a Luxury Travel Agency?
Patient Inflow
Before
After
Key Metrics
- Cost Per Lead less than USD 10.
- Impressions 1M+ and Clicks 1,00,000+
- ROI boost by
Objective
- To beat the competition and take over the luxury travel market.
- Boost the client’s website traffic, travel lead generation and their conversions via digital marketing for travel domain.
- Increase the social media followers, views, likes and shares count while rendering B2C leads.
Key Highlights
- Wildnet’s digital marketing services for the travel industry helped the luxury travel clients deliver a mind-blowing customer experience.
- It was made possible via a customized package of the latest digital marketing for travel agencies.
Project Background
Client Background
Client Industry: Luxury Travel
Location: Goa
A well-established luxury travel agency based in India faced drastically lower tourist bookings during the previous holiday season (2024), starting from Diwali to New Year’s, while usually, they would be prebooked for months.
They wanted to leverage 360-degree digital marketing for Travel industry and ensure that the previous year’s trend doesn’t repeat again, ever.
Objectives:
- Get yearlong bookings in the first half of 2025, itself.
- Leave competition behind by utilizing the power of digital marketing for Travel companies.
- Ensure consistent customer experience across physical and digital outlets of the travel agency as well as the tourist destination booked by the client.
Challenges
Shift in Public Mentality
The public mentality in India and across the world regarding tourism is shifting towards religious inclinations.
Due to which crowds thronged to Shri Ram Mandir in Ayodhya, Shri Kashi Vishwanath Mandir in Kashi or Banaras, and are currently channeled towards Maha Kumbh 2025 in Prayagraj from across the globe.
Overtourism
The usual tourist hotspots like Goa, Gokarna, Pondicherry, Andaman & Nicobar and more had lost their hype.
Plus, the lack of cleanliness and overburdened local infrastructure lead to the large-scale alienation of popular tourist hubs.
While global warming prevented the tourist hordes from venturing into hill stations like Shimla, Manali, Sonmarg, Gulmarg and more.
Uninviting Locals
Due to the rampant thronging of usual tourist hotspots, the locals have started showing negative emotions & reactions to tourists because of their unsustainable habits like improper disposal of garbage, glass bottles and more.
That creates a negative impression via travel influencers, vlogs and travel blogging websites.
Seasonal Dependency
The traditional travel hotspots have only seasonal tourism; this leads to exorbitant pricing during the limited earning period.
This further shifted the tourists to religious hotspots because their season continues throughout the year with an even crowd distribution.
Solution
Solution Provided
- We provided a mix of digital marketing for travel companies by leveraging the power of content marketing, SMM, SEO, PPC, Email marketing, Influencer marketing, Link building, Guest posting and other digital marketing services to manifest the requirements of the client.
- Content marketing helped in delivering user-friendly content along with conversation keywords & long-tail keywords, images, memes and famous quotes.
- Social media marketing was used to rope in users on all social media platforms such as Instagram, Facebook, WhatsApp, YouTube, TikTok, Snapchat and more.
- SEO for Travel Agencies was implemented along with AEO, or answer engine optimization, so that the client’s website and app content are visible across AIs and AI-powered search engines.
- Email marketing was leveraged to offer corporates intriguing package offers; this helped in achieving roughly 40% of bookings.
- Influencer marketing was utilized to depict the user-friendliness as well as the luxury travel experience delivered by the luxury travel agency.
Strategies Implemented
- Digital marketing for travel businesses was used to cater to a unique brand voice, consistent messaging, boosted visual identity, travel expertise, and a 100% customer satisfaction ratio.
- Omnichannel Marketing for travel firms was leveraged to reap the combined power of SEO, PPC for tour & travel, SMM and more to deliver a consistent user experience across digital & physical outlets of the travel agency.
- Automation of digital marketing for the travel domain was used in the case of social media post creation (Reels, posts, memes, carousels and GIFs), digital marketing reporting, and predictive analysis for travel marketing optimization.
Automated replies were also used on the website & apps via chatbots and social media to guarantee 100% response to the users. - VSO or voice search optimization was leveraged to ensure that the client’s travel agency is chosen during voice searches.
- ASO or app store optimization was used to boost the luxury travel company’s app with the top ranking and downloads on the Apple App Store and Google Play Store.
- International & Multilingual SEO was brought in to craft the web and app content as per the demographics of the target audience, be it in North India, South India, Northeast India, the USA, the UK, Japan or more.
- Local and Hyperlocal SEO for travel agencies helped in capturing all the searches in tourist locations and bringing them onto the client’s website & apps.
Technologies Used
- SEO or search engine optimization
- PPC or pay-per-click
- SMM or Social Media Marketing for Travel
- Link Building
- Guest Posting
- Google Penalty Recovery
- International & Multilingual SEO
- Local & HyperLocal SEO
- Voice Search Optimization (VSO)
- App Store Optimization (ASO)
Development and Implementation
Process
- Our project manager and the business analyst went on a discovery call with the travel client.
- They understood the pain points of the tourism industry in India and the issues faced by the luxury travel firm.
- Then, our digital marketing experts were roped in by the project manager to conduct an audit of the client’s digital identities, aka website and app, their competition and the travel industry.
- Our digital marketing experts understood that digital marketing for travel industries was needed but with a twist of omnichannel marketing, automation, ASO, VSO, AEO and more.
- Monitoring and optimization of the digital marketing for travel agency were done using engagement metrics (likes, shares, comments and saves on socials), CTR (ads and email campaigns) and website metrics (bounce rate, enquiries or leads and booking rates).
- Customer feedback being the most important metric in travel industry was given unique significance, and it was boosted via posting previous customer reviews, testimonials and other UGC (user-generated content) on social media via ads.
- Using the previous Google Ads data, retargeting ad campaigns were run to bring in warm leads.
Team Involved
- 1 Project Manager
- 1 Business Analyst
- 2 Content Writers
- 2 Graphic Designers
- 1 SEO Expert
- 1 PPC Expert
- 1 SMM Expert
- 1 Link Building & Guest Posting Expert
2-3 months
Application Screenshots
Results
Quantitative
Results
- 3X more Bookings
- Top 1 to 3 SERP (search engine result page) rankings for all conversational and commercial keywords via SEO and PPC combined.
- 5X ROAS or return on ad spend
- 500% increase in social media followers
- ROI boosted by 300%.
Qualitative
Results
- The luxury travel agency were able to solely focus on their clients.
- Customer satisfaction was through the roof, leading to word-of-mouth publicity.
- The client started getting partnership requests from big hotel chains, adventure sports’ vendors and foreign travel agencies.
Client Feedback
and Ratings
- The client is over the moon with 100% bookings for Maha Kumbh 2025 in Prayagraj and Holi bookings for Mathura & Vrindavan.
- They have rated Wildnet Technologies’ digital marketing services 10/10.
Future
Plans
- The client wants to incorporate mixed realities in their website and apps so that the users can take a virtual tour around the sponsored properties.
- They want to sign a year-long digital marketing contract with Wildnet to ensure their top spot.
