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How eCommerce SEO Led to a 120% Sales Boost for an eCommerce Firm?
Conversion Rate
Before
After
Key Metrics
- Reduction in return rates by 25%.
- Higher SEO rankings for crucial product pages.
- Product page conversions were boosted by
Objective
- Bring more organic traffic to client’s product pages.
- Boost sales by carrying out necessary eCommerce SEO changes.
Key Highlights
- eCommerce SEO services were leveraged to revamp the eCommerce website’s product pages.
- High resolution images and visuals were used to help customers relate to the products.
Project Background
Client Background
Client Industry: eCommerce
Location: Noida, Uttar Pradesh, India
An eCommerce business based out of Noida, Uttar Pradesh, India, was catering daily use products for homes, offices, and events.
Even though their product quality was good and price a little cheaper, they were unable to garner enough sales.
They had an eCommerce website whose content was uploaded by their development team hence no product eCommerce SEO techniques were being used.
Objectives:
- Boost product visibility on Google search via updating product descriptions with relevant keywords, clarity and user persuasion enhancement.
- Reduce drop rates by setting up clear customer expectations.
Challenges
Generic Product Descriptions
Their product descriptions were too generic and did not cover any keywords to showcase the products on top of Google shopping and inspire any visitor to make the purchase.
When a user switches from their ordinary brands to something new, they need persuasion and the fresh feel via the content.
Higher Return Rates
Their return rate or bounce-off rate was quite high.
This was because their product pages did not provide complete information about their products, which usually creates doubt in the minds of the visitors about the authenticity of the business.
Poor SEO Rankings
They leveraged digital marketing back when their website was built and it was the reason why their current SEO ranking was in shambles.
Limited Scope of Visualization
They had only uploaded one or two images per product which were clicked by their phone cameras.
This prevented the visitors to visualize the client’s product in their hands.
Solution
Solution Provided
- Our SEO marketing team understood that the client needed an overall eCommerce SEO revamp for their website.
- Our eCommerce SEO team started off with rewriting the product descriptions while keeping the focus on user benefits and not just the product features, making the descriptions user-friendly and SEO-friendly.
- High quality images and videos were added to allow better visualization.
- Then the FAQs and customer reviews were added to further bring out the value of the product page for users while depicting that the client’s products have helped people in the past.
- Content marketing was leveraged to inculcate SEO-friendly keywords, which were longtail, short and conversational, to capture click-through as well as voice searches to boost organic traffic.
- Guest Posting services were brought in so that user-specific, demographic-specific and event-specific content such as articles, case studies and comparative long-form writeups can further build up client’s reputation in the daily needs market.
- Off-page SEO or Technical eCommerce SEO services were utilized to ensure that any of the above changes do not overburden the client website and adheres to mobile marketing as well as Google Core Web Vitals.Â
Strategies Implemented
- Monthly marketing strategies were shared with the client for their perusal and after approval it was implemented accordingly.
- SEO for eCommerce strategies such as On-page SEO, Off-page SEO, Content Marketing, Voice Search Optimization (VSO), Guest Posting were implemented.
- Optimization and Monitoring strategies were used to ensure that the eCommerce SEO services were having the desired impact.
Technologies Used
- Yoast SEO and Grammarly for On page SEO
- Google Console and Google Analytics for SEO
- Google Product Manager to manage the product listings on Google
- Semrush for Content Marketing and VSO
- Semrush for Guest Posting
Development and Implementation
Process
- Our digital marketing sales personnel went on a discovery call with the eCommerce client.
- We being the leading eCommerce SEO agency, understood the issues faced by the client were due to their outdated SEO.
- Thus, after conducting a thorough audit of the eCommerce website, their competitors and the market, SEO marketing plan was shared with the client.
- After the client’s approval, the eCommerce SEO services were leveraged to revamp the product listings via description upgrade, images, videos, FAQs and reviews.
- Then, to prevent the return rate of the visitors, technical SEO was leveraged to decrease the website load time, keep web layout consistent and ensure proper interactivity amongst the web features.
- Mobile friendliness was quite important and thus brought it to ensure that the website could open seamlessly across all mobile devices.
- Continuous monitoring and optimization were done to measure the KPIs or key performance indicators, like CTR (click-through rate), impressions, bounce rate, conversion rates, and more.
- Weekly reports about the changes in these KPIs were shared with the client to help them understand the progress made due to Wildnet’s SEO services.
- By the end of 6 months, the client was able to achieve all their requirements and goals. Â
Team Involved
- 1 Project Manager
- 1 eCommerce SEO Expert
- 1 Content Writer
- 1 Graphic Designer
- 1 Guest Posting Expert
6 months
Application Screenshots
Results
Quantitative
Results
- 120% more Conversions on the product pages.
- Return rate dropped by 25% due to clearer product pages.
- 60% more Organic traffic due to higher search rankings.
Qualitative
Results
- The high-resolution visuals crafted richer perception of each product.
- The client reviews kept on pouring in, depicting how much they liked the product pages because of their 360-degree information & value addition.
Client Feedback
and Ratings
- The eCommerce client was delighted to utilize Wildnet’s digital marketing services
- They rated our services 5/5 as expected for a leading ecommerce SEO company.
Future
Plans
- The client now wants to dive deeper into digital marketing and reach out to its users on social media while leveraging paid ads as well.
- The respected parties are finalizing the digital marketing contracts for a year.
