Key Takeaways
- Have you leveraged the custom mobile app development services yet?
- Custom mobile apps for business are the latest and hottest in the mobile app development industry!
- Read our latest blog to learn how custom mobile apps help in enhancing the customer experience.
The rapid evolution of the digital world has put businesses in a quandary!
Because now there are endless and latest tech & trends that could make a mobile app better & the users know about them.
So, businesses cannot even skip them.
Custom mobile apps are the way forward if a business wants to beat its competitors in their industry.
In this case study, we will depict how custom mobile apps help boost the customer experience!
If you are a business owner, a software developer, a mobile app developer, or a tech expert, then this study will help you with the custom mobile app upgrade.
Business Overview
We bring you this case study regarding a Fintech client based in Cayman Islands!
They are an established business that helps its clients manage their money across the globe.
And they have really high-value clients in their clientele, so for them, customer experience is everything.
But their mobile app was kind of legacy!
Challenges
A few of their clients have openly said that they disliked the previous app and preferred a competitor’s mobile app.
And for a financial business, customer delight is everything, especially when they are getting user feedback that explicitly states that their mobile app is worse than their competition.
The fintech client needed a mobile app, that is,
- Simple,
- Personalized,
- Minimal and Clean (in terms of UI or user interface),
- Efficient,
- Convenient,
- Latest tech & trend infused, and
- Secure.
This meant that they needed custom mobile apps development services to craft a brand new custom mobile app.
Why are custom mobile apps the need of the hour?
In 2024 and beyond, customer experience, or user experience (UX), is everything!
Plus, to maintain the competitive edge when there is a little difference in the offerings, businesses leverage custom mobile apps.
Users love to be catered to with a hyperpersonalized experience, as it makes their lives easier and a little better.
So, in a world that is full of new technologies and trends, businesses have no other choice but to go forward with custom mobile apps if they wish to be users’ favourites in the long run.
Solutions
They needed a reliable and thought-leader in the mobile custom apps development company market to cater to all these requirements and more.
They came across Wildnet Technologies’ LinkedIn ad, which used Avengers to depict our custom mobile app developers and how they can handle any challenge, and could not stop themselves from calling the Developer Avengers or us.
Wildnet Technologies was delighted to work with a client from the Cayman Islands who dealt in the fintech industry, as it meant that budget was not an issue!
Our developer experts went on a call with the fintech client to understand their challenges and requirements.
Then they crafted a development plan that helped the fintech client with a custom mobile app that had,
- Design & Platform Compatibility
This means that the custom mobile app development services ensured their mobile app was compatible for both Android as well as iOS platforms.
While the UI of the custom mobile app had consistency whether the app would be opened on iOS or Android devices.
The design of the custom mobile app was crafted to cater an engaging and intuitive user experience.
- Device & OS Compatibility
Did you know that smart devices now have varied OS or operating systems, be it Windows, Chrome OS, Symbian OS, KaiOS, LineageOS, Palm OS, and more, except the commonly known iOS and Android OS?
Well, it depends upon devices such as tablets, smart watches, smart phones, and their manufacturers.
Our developers helped build a custom mobile app that could run in all of them!
- UI Guidelines & Design Considerations
Since it was a Fintech custom mobile app, a few UI guidelines and design considerations had to be followed.
They were as follows:
- Great Functionality,
- Simple Visual Design, and
- Responsiveness (across all devices).
While design considerations for the custom mobile apps focused on boosting the user experience.
- Accessibility and Optimization for Touch Interactions
Our developers added a few features to optimize the custom mobile app for universal accessibility and touch integrations.
They were,
- Clear Navigation,
- Simple Gestures,
- Screen Reader Support,
- Text Scaling,
- Consistency, and
- Large Tap Targets.
- UX’s Testing & Analytics
Testing and analytics are the final frontier that shapes a custom mobile app, and our developer experts left no stone unturned!
They leveraged,
Constant Software Testing
A high-paying customer will not like their fintech mobile app to have bugs or lag.
Thus, our developer experts ensured that, via constant software testing, the fintech client’s custom mobile app is free of any performance issues.
User Testing
Users are the ultimate torchbearers when it comes to testing the features and functionalities of a custom mobile app.
Our custom mobile apps for business development team ensured that select users were chosen and were given beta versions of the custom mobile app to test and share their feedback.
These feedbacks were used to make the mobile app better!
A/B Testing
A/B testing was utilized to deliver only the user-preferred version of the custom mobile app.
Control & Flexibility
Users need to feel in control when using a great mobile app!
This was delivered by our developer team so that the custom mobile app for the fintech client gave its users the ultimate control over in-app interactions.
Plus, the in-app interactions were made flexible so that they can work as per the requirements of the users.
- Content Discovery & Navigation
Our custom mobile app development team ensured that the fintech app has easily discoverable content and overcame navigation challenges.
Here’s how navigational challenges were overcome:
- Menus were kept nested and minimal.
- A clear information architecture was used.
- Robust search functionality was engaged.
- The user interface was kept simple.
Here’s how easier content discovery was ensured:
- Users were given search accessibility for keywords, categories, offering names, and filters.
- Relevant results
- Partial word searches
- Autocomplete suggestions
- Save feature for frequent and recent searches.
- Future Trends
The custom mobile app was powered by future trends as well, such as,
AI and ML
AI or artificial intelligence, and ML or machine learning, were used to learn about the users and deliver them personalized experiences.
AR and VR
AR or augmented reality, and VR or virtual reality, were used to cater a mixed reality UX/UI!
Voice Assistants
Voice assistants were added so that users find it easier to find help 24×7.
In-App Messaging
In-app messaging was introduced to provide help to the users regarding FAQs.
5G & 6G Connectivity
Many users have 6G-enabled mobile phones and internet services, while others have 5G connectivity, so the custom mobile app was developed to incorporate both.
Blockchain
A blockchain would make it simple and easier for the financial transactions to be properly encoded with an appropriate time stamp & helped in creating a decentralized infrastructure.
With so many upgrades to their custom mobile app, Fintech Client was delivered the best possible mobile app!
Results
Their customers loved the new custom mobile app and could not control their excitement.
Some even went on to social media to praise the fintech client.
Here’s how everything changed for the fintech client with this new custom mobile app:
- Push notification
Push notifications help in sending personalized updates to users, and it led to a 50% increase in the user retention & click-through rates.
- In-App Popups
In-app popups helped in sharing context-specific offers, and it led to a 40% increase in user interaction as well as engagement.
- Email Campaigns
Email campaigns could be easily run by learning about users to cater to a 30% boost to long-term engagement and return visits.
- Gamification
Gamification of the custom mobile apps helped in adding gaming elements such as badges, points, and more.
This increased the user motivation as well as activities by 45%!
- Custom Onboarding
Customized onboarding of customers helped in reducing the drop-off rates while improving the first-time user retention by 35%!
- Customer Lifecycle Tracking
Now the customer lifecycle could be accurately tracked starting from,
– Awareness,
– Acquisition,
– Engagement,
– Conversion,
– Retention, and to the
– Brand Advocacy.
These numbers speak for themselves regarding the quality of the custom mobile app development services catered by Wildnet!
While the fintech client was so delighted that they signed a long-term contract with us to keep their custom mobile app up and running in the near future via post launch support.
Conclusion
Custom mobile apps are no longer optional but the need of the hour for any business that wishes to excel in their domain and stay at the top forever!
Because using custom mobile apps helps in catering such user experiences that convert them into loyal brand advocates.
And a business couldn’t ask for more if its users are transforming into word-of-mouth marketers.
Wildnet Technologies is a leading digital transformation company in India that has helped more than 4100 clients with their custom mobile app development requirements via our Design and Development services.
