Expanding Reach: How Guest Posts Helped a Startup with 50% Growth?| Wildnet Technologies

Key Takeaways

• Guest Posting is a key SEO tool to get more brand visibility and reliability!
• Startups need it the most as they have to establish their brand name in little time.
• 50% growth is well within reach for a startup that uses guest posting.

In the 21st century and beyond, just having your target audience talk about you is not enough. You should target even the related industries and reach out to their audience via Guest Posting.

Guest posting is one of the most powerful tools in digital marketing. This approach propels startups to remarkable growth.

• But how can start-ups go about leveraging guest posting?
• What steps should they take?
• And what results can they achieve from it?

In this case study, we will discuss a health tech startup based in Noida, India, that grew by 50% through guest blogs. 

The write-up will focus on their journey, the methods they used, and the results thereof.

Whether you are an SEO specialist, a marketing manager, or a startup founder, there is valuable information here for you. It gives insights on how to use guest posts as a growth strategy.

So let’s dive in and find out how guest posting can fuel your startup’s growth. We shall learn from other start ups that ventured into this path and succeeded.

It has been said many times that guest posting is not just about writing another blog. Thus, when done right, it will position your new business as an industry authority. 

Thereby enabling it to share knowledge with readers beyond initial targets, resulting in increased brand recognition and reliability.

Moreover, guest posting is great for optimizing websites. By doing so, new enterprises are able to create backlinks, which make their sites rank higher, thus getting more organic traffic directed towards them.

However, the advantages of employing guest posting do not end here. Besides gaining such invaluable friendships with influential people within the industry, these connections could pave the way for future collaborations and partnerships.

Frankly speaking, guest blogging is a multi-faceted approach internally comprising various aspects such as content, SEO, and networking, among others, all aimed at enhancing the brand.

It is a strategy for making things happen in startups!

Most other startups experienced a similar problem of building up their visibility. 

The company that we will review has an exceptional health tech product and committed team members. However, finding the right audience was always hard.

Similarly, they faced the challenge of engaging this audience. Despite having a website & social media profiles, they did not have much interaction from followers. 

They needed a plan for reaching out to their customers as well as effectively engaging them.

Guest posting came up as a possible solution to these hurdles. It was initiated so as to reach many people with valuable content that would help engage them. This led to the decision by this start-up to use guest blogging as part of its digital marketing strategy.

It is not at all a secret that the guest posting can be quite effective for start-ups. 

On the other hand, it is also known that such an approach cannot be arbitrary but must be well-thought out by applying separate strategic plans depending on varied considerations.

Firstly, they started by setting objectives for themselves: increasing brand awareness, attracting traffic to their website, and engaging others through guest post writing. 

These goals then shaped their whole environment of seeking guest blogs.

Then it was necessary for them to find relevant platforms where they could connect with their target audiences through compelling articles. 

Finally, there was a need for another document explaining how the success of these efforts would be measured.

These folks followed certain steps, which included:

1. Discovering target blogs and websites
2. Developing a content calendar
3. Crafting persuasive content
4. Proposing guest post ideas.
5. Determining achievement levels.

These steps helped streamline the guest posting process.

Identifying Target Blogs and Digital Marketing Services

The first step they took was to identify the most suitable blogs and sites for their guest posts. 

They hunted for platforms where there were a large number of audiences with similar interests as their target demographic. 

They also take into consideration how related the blog is to their industry and how good its quality is.

They also identified digital marketing services other than just blogs or websites that would help in increasing their guest posting efforts. These services include SEO, social media marketing or SMM, and email marketing among others.

Creation of a Content Calendar and Idea Pitching

Once they had identified target blogs and digital marketing services, they proceeded to develop a content calendar. 

This outlined what content they would create, when it would be created, and where it would be posted, thereby being a crucial instrument used to keep track all the time during their guest posting campaigns.

The start-up also had to pitch its guest post ideas to the owners or editors of these targeted blogs. 

They needed to find ways of showing off their knowledge without alienating the readership of each blog. For every pitch that they made, they tried to emphasise their unique take on things that would be published on any particular blog.

It was probably common sense to them that SEO plays an important role in every aspect of your website, including your guest posting strategy. 

They understood that well-optimized guest posts could enhance search engine rankings.” In this case, this might increase search engine traffic directed towards our website.

They knew too well what link building entailed. By having backlinks from some reputable sources included in our very own guest posts, we were able to improve our website’s  authority. 

Such things might greatly boost their search engine rankings.

However, this was only a small part of incorporating SEO and link building into the guest posts. They also needed to measure what they were doing.

The startup partnered with an SEO agency to optimize its guest posts. 

They selected keywords that were relevant both for their business and the blog’s audience. They then managed to insert these key words into their content naturally and meaningfully.

They ensured that they had high-quality backlinks too. They linked them to other materials on their websites that would be useful to target blog readers. 

This can boost not only your SEO but also the chances of clicks through rate from the blog’s audience.

In order for them to know whether or not their guest posting strategy was successful, they relied on analytics. 

Using analytics, they monitored things like 

• Bounce Rate, 
• Referral Traffic and 
• Time Spent On Page.

Moreover, they tracked the quality as well as the number of backlinks from guest posts received.

This meant setting key performance indicators (KPIs) by which they could measure how effective their strategy was. 

Among others, these were an increase in traffic coming to our website, better ranking on search engines, and more people engaging with our product. 

These metrics and KPIs can be reviewed periodically, enabling you to formulate a strategy that appropriately responds so as to increase your results.

Significant results followed the implementation of their guest posting strategy. They experienced 50% growth within a year in their business. 

This growth was largely attributable to their efforts in guest posting.

There was an increase in traffic to their website, and search engine rankings improved. 

Furthermore, they experienced more comments, shares, and likes on their posts, thereby enhancing audience engagement. 

Additionally, there were instances whereby more people noticed and talked about their brand, thereby making it visible.

However, perhaps the most important result was the expansion of the number of customers they have. 

They attracted more leads that converted into more customers, which translated into increased sales. All these were clear indications of how much they had grown.

Testimonials and Insights from the Startup Team

Members of the startup team were excited by these findings. They gave testimonials praising the effectiveness of this guest posting strategy. 

One team member said that “Guest posting has been a game-changer for us; it not only increased our visibility but also established us as thought leaders in our industry!”

Another team member contributed saying that, “Our growth has been insane; we have expanded our customer base and skyrocketed our sales, which are attributed to much of this success.” These testimonials support that guest postings had an impact on how fast the company grew.

Best Practices for Sustaining Growth with Guest Posts

The startup’s great success with guest posting did not just happen overnight; it came about through careful planning, consistent effort, and adhering to best practices such as:

1. Posting high-quality content regularly
2. Building relationships with blog owners by responding to comments and feedback on guest posts
3. Integrating other digital marketing strategies with guest posting

Moreover, long-term advantages can be derived from guest posting.

This is because it can establish credibility, build relationships, and create an online presence that is strong. It’s not all about immediate growth; it’s about building the foundation for continuous success.

In summary, being a valuable tool to grow startups, guest posting may not be easy, but it pays off. If you are a start-up seeking to reach more clients, then you ought to consider having a guest posting strategy. Begin with small steps, making mistakes as you go, before scaling up when necessary. The potential for growth here is unlimited.

FAQs

FAQ 1. What are the benefits of guest posting?

Ans: The benefits of guest posting include brand awareness, visibility, and reliability.

FAQ 2. How does guest posting improve SEO?

Ans: By getting quality backlinks, increasing brand visibility, and getting more traffic to the website, the website becomes much more trustworthy & authoritative in the eyes of search engines like Google and more.

FAQ 3. How does guest posting for link building help a prospect?

Ans: Guest posting gets you quality backlinks from the websites that you want. This way, you can boost your DA and much more.

FAQ 4. What is scope of guest posting?

Ans: The scope of Guest posting is endless, as with top-quality backlinks, the DA or domain authority of the website is boosted and kept on top.

FAQ 5. What is guest posting strategy?

Ans: Here is the guest posting strategy,

• Identify the business and digital marketing goals of a client.
• Determine their current standing, competition, and website position, i.e., DA, backlinks, and optimized keywords.
• Then find out related guest posting websites that cater to a similar industry as that of the client.
• Categorise paid and free guest posting websites.
• Share the list with clients.

Depending on your choice to opt for free and/or paid guest posting websites, the guest posts are created and shared with you for approval.

Once approved, they are posted accordingly!

Read More

Guest Posting Case Studies | By Wildnet Technologies