info@wildnettechnologies.com US Flag +1 (212) 901 8616 UK Flag +44-20-8123-1529 India Flag +91-880-044-0643 Australia Flag +61-2-8003-4252

How Real Estate SEO Boosted Local Real Estate Leads by 2000%?

Real Estate Leads
Before
After

Key Metrics

  • 2000% organic Real Estate Lead Generation boost
  • 15+ high-value keywords ranked in the top 3 positions via real estate SEO 
  • Google My Business or GMB traffic up by
%

Objective

  • To increase the organic real estate lead count monthly
  • Uplift the Real estate client’s online presence with real estate SEO

Key Highlights

  • We used real estate SEO services to ensure their GMB relevancy, NAP consistency, and the Website’s user-friendliness.
  • Content marketing was leveraged to fill the gaps in their online content.

Timeline

03 months

Know More
Contact Us

Project Background

Client Background

Client Industry: Real Estate
Location: Chandigarh, Haryana & Punjab

A real estate property company based in Chandigarh, Haryana & Punjab, in India, specializing in commercial property for sale, property lease, and renting, was facing difficulty in getting organic leads on a monthly basis.

Their rank in local search results was poor, and thus they were not getting the desired organic customer enquiries.

Even by using costly ads on Google, they were unable to fulfil their lead quotas.

They needed real estate SEO services that could change the real estate lead generation game for them.

Objectives:

  • Boost the real estate firm’s organic ranking via real estate SEO.
  • Use local SEO for real estate agents to garner them as many leads as possible on a monthly basis.
  • Rank their high-intensity real estate SEO keywords at the top of the search results or SERPs.

Challenges  

High Competition

The real estate agency was competing with big and well-established players in the real estate of Indian markets, such as MagicBricks, 99acres, Housing.com, and more.

Poor Local Search Presence

The real estate property company was not showing up in the top 10 search engine result pages for “commercial properties near me,” “office spaces in Chandigarh,” “best real estate agency near me,” and other relevant local keywords.

Unoptimized Google My Business Profile

Their GMB, or Google My Business Profile, lacked high-resolution, latest images & videos, active reviews, and correct business details.

Low Organic Web Traffic

The real estate client was relying heavily on paid ads due to poor real estate SEO implementation, and even the ads were unable to perform well.

Solution

Solution Provided

  • Our real estate SEO experts understood that there was a serious lack of local SEO for real estate, and it needed a major uplift.
  • Wildnet‘s real estate marketing team started with Google My Business optimization by updating the correct details of the client, adding the latest high-resolution images & videos, and geo-tagging the same using geotagging local SEO tools.
  • We added the relevant SEO for estate agents keywords in their GMB profiles and asked the client to engage their customers for genuine reviews.
  • Their website’s content was upgraded with a user-friendly real estate SEO approach to inculcate all the above keywords.
  • Various blogs, success stories, and guest posting articles were published, such as “Top 5 Upcoming Commercial Properties in Chandigarh,” “How to Find the Best Office Space for Rent in Chandigarh,” and “Where Can You Find the Best Property for Rent or Lease in Chandigarh?” and more.
  • The client’s NAP, or name, address, and phone number details, were updated across more than 50 directories on the internet, in and around Chandigarh.
  • To boost local SEO for real estate, backlinks and citations were built in prominent user-searched portals like Sulekh, IndiaMART, and JustDial.

Strategies Implemented

  • Our real estate local SEO team crafted a custom local SEO strategy for the real estate agency.
  • It leveraged the power of GMB optimization, Hyper-Local keyword targeting, Location-specific content, Review management, NAP consistency, and Local backlinking & listings.
  • Local technical SEO strategy was used to fix the client website w.r.t. longer page loading times and standardize the schema markup as per the real estate industry.
  • The review collection and analysis strategy was implemented to get as many reviews as possible, and they were analyzed to make necessary changes from the real estate SEO perspective.

Tools Used

  • Google Search Console & Google Analytics were used for tracking the organic traffic and search rankings.
  • Google My Business tool was used to optimize the real estate firm’s business listings.
  • Ahrefs and Semrush were used to do the competitive keyword research.
  • Moz Local and BrightLocal were utilized to track the local SEO rankings.
  • Yoast SEO, WordPress, and Grammarly were leveraged for content marketing optimization.

Implementation

Process

  • Our real estate SEO project manager discussed the client issues on a discovery call.
  • After understanding the client’s concerns, a thorough website audit was conducted using Semrush, Google Analytics, and Google Search Console.
  • The audit highlighted a major lack in the estate agent SEO for the client.
  • High-value local keywords and other real estate SEO keywords were found using Ahrefs and Semrush.
  • The real estate client was encouraged to engage professional photography services and share the latest & high-resolution videos as well as images of the client’s office and the properties on rent & sale.
  • Using future discounts, the previous customers of the real estate agency were engaged by the client to share genuine reviews with images & videos.
  • Google My Business profile optimization was carried out using the aforementioned data.
  • NAP was made consistent across various local and regional real estate directories.
  • The client website was modified using technical SEO services.
  • The content of the real estate company’s website was upgraded using local content marketing services and previously procured visuals.
  • Local guest posting and backlinking services were used to generate more traction in the related target audience and build up credibility for the client.
  • The whole process took roughly 3 months, after which the client saw a massive increase in their organic lead counts, which was boosted by 2000%.

Team Involved

  • 1 Project Manager
  • 1 SEO Real Estate expert
  • 1 Local SEO for Real Estate expert
  • 1 Content Writer
  • 1 Graphic Designer
  • 1 Guest Posting expert
  • 1 Website Developer

03 months

Application Screenshots

real estate property company

Results  

Quantitative
Results

  • 2000% organic lead growth from 10 to 40 on a monthly basis.
  • 80% of the target keywords were placed in the top 3 positions of the real estate search results on Google.
  • GMB clicks and call leads increased by 1200%.

Qualitative
Results

  • The users found the client’s website user-friendly and easy to navigate as per the online reviews.
  • The previous customers also loved how the Google My Business profile of the client showed the latest, top-notch, and geo-tagged property visuals.

Client Feedback
and Ratings

  • The client feedback “Our organic leads have skyrocketed! We no longer rely on costly ads, thanks to Wildnet’s strategic SEO approach.”
  • They rated our real estate digital marketing services 5/5.

Future
Plans

  • The client is pondering the idea of virtual property tours to further boost their GMB and YouTube SEO along with VSO (voice search optimization)
  • While, we are developing interactive local guides and a property rental software for them as well.
Scroll to Top

DO YOU HAVE A PROJECT?

If you have a business challenge to solve or wish to take your brand to the next level, we would love to hear from you!

image
Simply complete this form and one of our experts will be in touch!
×


 

Need skilled remote developers or marketers on contract? Hire from us and get your team set up within 48 hours. From tech talent to marketing experts, we've got you covered. Book a call today to get started!

×