Industry/Niche: Apparel (innerwear)
Challenge: Boost Sales, increase Awareness, and increase the engagement rate of new products.
Solution: Website Alerts
Overview:
A radiant apparel company that specialises in colourful innerwear has increased its product’ line to include hoodies and other accessories.
Even though there was excitement in the beginning, the desired engagement rates via traditional marketing channels like Facebook announcements have not panned out.
The brand needed a custom marketing strategy to drive sales and enhance product launches, so they partnered with Wildnet Technologies.
Challenges:
- Less engagement via announcements on Facebook!
- Quite a few emails were collected from social media.
- A straight and engaging approach is needed to entice the website visitors.
Strategy:
Wildnet Technologies knew that a tailored solution was needed, and thus we developed a custom onsite campaign for notification.
It focused on website visitors so that their attention could be captured and driven into the desired action steps. The strategy included:
- Targeted Notifications:
New product launches were promoted via personalised notifications. Visitor preferences and behaviour shaped the dynamic content!
- Discounting Strategies:
To boost instant purchases, small discounts were provided! While conversions were boosted by promoting discounts among website viewers.
- Email Gathering:
Email addresses were collected via pop-up forms that were engaging. Email sign-ups were rewarded via early access and unique discounts.
Results:
- Via two onsite campaigns for notification, 35,000 visitors were engaged!
- Revenue generated for a campaign was 50,000 pounds.
- Social media campaigns saw a 4.5X increase in engagement as they collected 693 emails.
Additional Points:
A/B testing was used to perfect the timing and messaging of the notifications.
Visitor behaviour analysis was used to optimize the placement and frequency of the notifications.
To personalise their follow-up campaigns, notifications were added to the CRM of the brand.
Conclusion
Wildnet Technologies‘ strategic use of onsite notifications significantly enhanced visitor engagement, email collection, and sales for the clothing company.
This approach demonstrates the effectiveness of personalized, targeted notifications in driving substantial business growth.
Wildent Technologies used,
- Onsite notifications strategically, to boost
- Email collection,
- Visitor Engagement, and
- Sales of the Apparel Company!
This example illustrates the potential and benefits of targeted and personalized notifications for boosting business growth substantially!
