Industry/Niche: Sports Technology
Challenge: To have better Amazon ads on par with major players in the market for fitness wearables
Solution: Machine Learning for Amazon PPC
Overview:
A leading sports technology company wanted to enhance their Amazon ad performance so as to stay ahead in the market.
They needed a clever and inexpensive way that could optimize conversion rates and keep high return on ad spend (ROAS) levels, especially in Europe.
Challenges:
- Competing against established fitness technology giants.
- High costs and inefficient ad performance on Amazon.
- There is a need for a data-driven approach to optimize ad spend and maximize conversions.
Strategy:
Wildnet Technologies, together with a machine-learning dependent paid advertisement firm, worked towards optimising the company’s Amazon PPC. The strategy involved;
- Machine Learning Integration:
- Streamlining and automating keyword addition and KPI tracking methods via the usage of machine learning algorithms.
- Continuous analysis of data for bid adjustments and ad optimization purposes.
- Targeted Campaigns:
- First targeting Europe, then scaling up into the USA.
- Making campaigns suit different demographics and customer preferences, respectively.
- Performance Monitoring:
- Reviewing campaigns regularly based on performance metrics.
- Implementing any necessary changes quickly so as to maintain high efficiency and ROAS over time.
Results:
- 1982 new conversions across 118 plus products in six countries.
- Optimization of 2,200,000 bids, which greatly reduced the internal workload.
- Significant improvements in conversion rates are coupled with better customer engagement results.
Additional Points:
- Advance the keyword strategy to match high-intent search queries.
- Implemented dynamic bidding adjustments using real-time data feeds.
- Created detailed performance reports that tracked campaign success along with areas needing improvement.
Conclusion
Wildnet Technologies integrated machine learning into its Amazon PPC ads, which resulted in great efficiencies as well as improved advertisement performances.
This particular case study clearly demonstrates how advanced technology can lead to significant business growth while optimizing advertising strategies.
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Leveraging Machine Learning to Improve Amazon PPC Performance | Case Stud
