Local SEO for Hospitals Increases Walk-in Patients & Appointment Bookings | Healthcare Case Study
Patient Inflow
Before
After
Key Metrics
Appointment bookings grew by
%
Objective
- To increase Patient count and Appointment bookings.
- To beat the competition provided by other hospitals via SEO for healthcare providers..
Key Highlights
- An all-around Local SEO for hospitals package was rendered for the hospital client.
- It was done by Google My Business (GMB), local citations, local search results, and localization optimization.
Project Background
Client Background
Client Industry: Healthcare, Hospitals
Location: Delhi NCR
A multi-speciality hospital in Delhi NCR was facing lesser patient inflow and appointment booking problems.
During the COVID-19 times, they equipped themselves with the latest healthcare technologies and were getting more than enough patients.
But post covid era, the patient flow has been divided amongst all the top hospitals in Delhi NCR, due to which our client was unable to meet their ROI (return on investment) quotas.
Objectives:
- To garner patients from all over Delhi NCR to our client’s hospital.
- To deliver top search rankings on search engines, voice assistants, telemedicine apps like Practo and more by revolutionizing the local positioning of our client across Delhi NCR via Local SEO for hospitals.
- To ensure the client can meet their ROI quotas.
Challenges
Unable to Meet
ROI
They were unable to meet their quarterly and yearly ROI quotas, due to which they were unable to pay for the medical equipment that they procured during COVID-19.
Personnel Shortage & Overtimes
Due to lack of profits, the hospital client had to let go of qualified hospital staff and hire interns as well as doctors under training.
But this made the senior staff do overtime regularly to ensure proper treatment for the patients.
Zero Clinical Research
They had no budget whatsoever to put into clinical research, which was decreasing their standing amongst other hospitals.
Overpriced Medicines
Doctors had to prescribe the overpriced drugs instead of generic drugs to keep the hospital afloat.
Solution
Solution Provided
- Our digital marketing experts understood that the client needed holistic local digital marketing via Local SEO for hospitals.
- So, they leveraged the power of Google My Business or GMB listing, local citations, reviews, VSO, and localization to maximize the impact of local SEO hospital service.
- They also used organic social media marketing to depict how clean, high-tech and patient-friendly their hospital was.
- They even shared the patient experience in videos to use on the GMB listing, hospital website, and on social media.
Strategies Implemented
- The client had taken some digital marketing services in the past, but the focus of the same was to establish them as the best hospital in India.
- This meant that local SEO for hospitals was not leveraged.
- Uneducated people were unable to search for the hospital. Adding VSO and utilizing conversational keywords in the SEO strategy targeted a huge audience size.
- And now, since the client had understood that they were required to target locally, hospital SEO service needed to be fully leveraged.
- Our hospital search engine optimization experts started off with an in-depth SEO audit to find out what all could be done.
- They found out that the website was not leveraging local keywords like “physician near me”, “dentist near me” and so on.
- The website was also not using any conversational keywords that people use nowadays when searching on search engines like Google, voice assistants like Alexa, AI chatbots like Perplexity and AI search engines like ChatGPT Search.
- So, content marketing that brought in with AEO, or answer engine optimization, VSO or voice search optimization, and hospital SEO services.
- After upgrading the web content, Hospital GMB was optimized with healthcare SEO services and keywords.
- Local citations were created for the hospital client to build their reputation locally.
- Localization was used to impart a local effect by using local language slangs.
Technologies Used
- GMB or Google My Business
- Local Citations
- AEO and VSO
- Localization
Development and Implementation
Process
- Our local SEO for hospitals experts, along with a sales representative, went on a discovery call with the client.
- It helped us know the pain points experienced by the client.
- Then, we conducted a healthcare SEO audit to find what the client was missing on the hospital website.
- Their website and GMB needed an uplift via local SEO for hospitals.
- We followed the healthcare SEO service by crafting a custom local SEO for hospitals strategy for them.
- Their GMB and website were upgraded via local as well as conversational keywords and high-resolution images & videos showing how patients can easily book appointments.
- Videos showing what all amenities await the patients and their loved ones once they come to the client’s hospital were also added onto the GMB listing, website & social media.
- Local citation was used to get them better DA or domain authority and credibility.
- Localization helped to bring the local slangs and issues that the people of Delhi NCR faced with hospitals, healthcare and insurance processing, which were solved by the client.
- Finally, their website and GMB were ready to bring more patients via appointment bookings.
Team Involved
- 1 Project Manager
- 1 Business Analyst
- 1 Content Writer
- 2 Local SEO Experts
- 1 Graphic Designer
3 months
Application Screenshots
Results
Quantitative
Results
- Patient count per month increased from 1,000 to 15,000 after 3 months.
- Appointment bookings grew by 1500%.
- ROI grew by 200%.
Qualitative
Results
- Patients started posting their experience on the Google My Business listing of the hospital, after a small nudge at the billing counter.
- The family members of the patients found it quite helpful that the videos on GMB of the hospital showed how to venture into the hospital and make the most of their time without feeling lost.
Client Feedback
and Ratings
- The hospital client is all thumbs-up with the result garnered by Wildnet’s Local SEO for Hospitals.
- They rated our local SEO for hospitals service 5/5.
Future
Plans
- Now the hospital client wants an overall digital marketing experience to cater to an omnichannel patient experience.
- They will also get a patients and doctors app built by reading one of our case studies that helped another healthcare client with 300 times boost to their ROI.
