Objective
Luxura Homes aimed to generate high-quality leads for their premium residential project, Opulent Residences. They needed to attract HNIs and professionals from Delhi NCR while ensuring a strong return on ad spend (ROAS).
Challenges
- Limited brand recognition in a competitive market.
- High cost per lead due to niche targeting.
- Inconsistent lead quality, resulting in low conversion rates.
Solutions by Wildnet Technologies
- Market Analysis & Targeting:
- Conducted a detailed competitor analysis using SEMrush to identify gaps.
- Defined audience personas focusing on HNIs, CXOs, and NRI investors aged 30-55.
- Ad Campaign Strategy:
- Deployed a multi-platform funnel:
- TOFU: Awareness campaigns via Facebook and Instagram, highlighting the luxurious amenities and prime location through visually striking carousel ads and reels.
- MOFU: Retargeting warm leads on Google Display Network, emphasizing testimonials, and exclusive offers.
- BOFU: Conversion-driven campaigns using Google Search Ads targeting high-intent keywords like “luxury homes in Gurgaon” and “ready-to-move flats in Gurgaon.”
- Deployed a multi-platform funnel:
- Creative Strategy:
- Designed dynamic ad creatives using Canva and video ads showcasing 3D walkthroughs of the project.
- Added customer testimonials to build trust.
- Landing Page Optimization:
- Used Hotjar to analyze user behavior and optimized the landing pages to reduce bounce rates and improve form submissions.
- Lead Qualification Process:
- Implemented a lead scoring system to filter out low-quality leads, ensuring sales teams focused only on potential buyers.
Results
- CPL Reduction: Achieved a 32% decrease in cost per lead.
- Lead Quality: Improved lead-to-appointment ratio by 47%.
- ROAS: Delivered a 4.5x return on ad spend.
Conversions: Secured 120+ bookings within 6 months, exceeding client expectations.
