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Developing a High-Performance Travel Booking App | Idea to Start
Patient Inflow
Before
After
Key Metrics
- Travel booking app has 4+ ratings and 50,000+ downloads.
- ROI boost by
%
Objective
- To craft a travel booking app powered by AI.
- To increase ROI drastically by capturing the travel leads.
Key Highlights
- We developed the best travel booking app for our travel client in Hawaii.
- It is helping in uplifting the overall negative image of their local tourism industry.
Project Background
Client Background
Client Industry: Travel
Location: Hawaii
A travel company in Hawaii wanted to capture a bigger chunk of the travel bookings for Hawaii.
They were leveraging a website, and since users prefer apps now, they were losing business to competitors.
Objectives:
- To develop an AI-powered travel booking app and gain a wide competitive edge over the other players.
- To deliver a user-friendly interface, real-time itinerary via real-time booking system, AI recommendations, secure payment gateways and more, helping to gain more clients as well as retain them.
Challenges
No Travel Booking Mobile Apps
The client had no travel booking mobile app, which made them lose customers to their competition that did.
No User Customization
Since they were using a legacy website, there was no scope of providing custom user experience and recommendations.
Confusing Public Sentiment
Over time, the public sentiment towards tourists coming to Hawaii has been dicey at best.
And the travel booking client was unable to counter it without real-time updates on their platforms.
COVID-19 Impact
Since COVID-19, the tourism industry has seen a decline in Hawaii, which is attributed to their lack of infrastructure, environmental degradation, overpriced tourist services, and missing Aloha spirit.
Solution
Solution Provided
- Our software consulting division took the challenge put forth by the tourism sector of Hawaii.
- They knew that the travel agency needed a brand revamp starting with the travel app development.
- All the challenges faced by the client were mainly linked to the absence of a travel booking app and unclear marketing of the tourism sector.
- Since, customers prefer AI, the travel app development process brought in AI that will learn about the users and cater to their kind of tourism experience by learning about them & then rendering tailor-made recommendations.
- Real-time itinerary management was leveraged to ensure that if there were any issues, either from the tour vendor or the customer, then reallocation of the itinerary can happen then and there via the Real-Time Booking System.
- The best UX/UI for travel apps was leveraged to garner a pristine customer experience.
- Flight booking apps and hotel booking apps were integrated to deliver a smoother travel experience.
- Payment gateways recognized for their hassle-free transactions and security across the globe were integrated.
- The Travel App Development process took roughly 6 months and ensured that users coming to the travel client leave Hawaii with a positive experience.
Strategies Implemented
- A cross-platform app development strategy was used to decrease the cost of travel booking app development and the development time.
- Thorough research was undertaken in the demographic locations from where tourists frequently visited Hawaii.
- This research helped in establishing that there was a negative sentiment around the Hawaii tourism sector.
- The travel booking app was needed to provide great user experience, real-time updates to the users, and rope in the best tourism services in the budget mentioned by the users.
- If any issues arise during the tourist’s visit, AI will ensure timely resolution of the same via the travel agency contacts.
- All in all, guaranteed tourist satisfaction and retention were targeted via the proposed Travel App Development.
Technologies Used
- React Native for cross-platform app development
- AWS for cloud
- SQLite for Database
- Paypal and Stripe for payment gateway integration
Development and Implementation
Process
- Our project manager and a business analyst met virtually with the client on a discovery call.
- They keenly understood what all issues troubled the travel client.
- Then after a comprehensive audit of Hawaii’s tourism sector, the client’s digital standing and its competitors, it was found that the proposed travel booking portal needs to bring about better user experience, AI power-ups and an image change for Hawaii.
- After listing down all the required features and functionalities, an AI-powered travel booking app was suggested to the client.
- After the client’s approval, agile app development methodology was used to ensure that the client can impact the development process and guide it so that the best travel booking app for Hawaii is created.
- Development process was divided into ideation, wireframing, prototyping, testing and deployment phases.
- Finally, one month of complimentary post-launch support was delivered to ensure 100% uptime of the travel booking app, without any issues.
Team Involved
- 1 Project Manager
- 1 Business Analyst
- 2 React Native Developers
- 1 Database Engineer
- 1 Cloud Engineer
- 1 Content Writer
- 1 Graphic Designer
- 1 QA/Tester
6 months
Application Screenshots
Results
Quantitative
Results
- Travel bookings increased within 2 months of travel app deployment to 3X.
- ROI was boosted by 300%.
- The ratings of the travel booking app on the Apple App Store and Google Play Store are 4+ with 50,000+ downloads.
Qualitative
Results
- Users loved how the travel booking app customized itself as per the user preferences.
- They started sharing their experiences on Google, app stores and social media, which brought more tourists.
Client Feedback
and Ratings
- The travel company client loved the AI-powered travel booking app.
- They rated our software consulting services 5/5 for the best booking application in Hawaii.
Future
Plans
- The client wants to engage Wildnet’s digital marketing services to further improve the Hawaii image.
- They are currently in talks with Wildnet to get one year of upgrade and maintenance support.
