The 21st century and beyond are and will continue to be a digital world. The demands to have a great digital marketing campaign are massive and changing too! Digital marketing agencies are trying to find opportunities to grow and scale, always. White Label Marketing services are one of those opportunities!
White Label Marketing opens up new horizons for digital marketing agencies. Be it 360-degree digital marketing services, expert digital marketing resources, cost savings (40 to 60%), niche exposure, fresh perspective, scalability & flexibility, or more, with white label marketing services, agencies can have it all!
The below mentioned case study dwells on one such client of a UK Based ABC Marketing agency and how Wildnet as a white label marketing agency helped them achieve significant growth. The agency was facing issues expanding its services and thus meeting clients’ diverse demands.
But with Wildnet’s White Label Marketing services, the agency was able to cater SEO, PPC, Guest Posting, Content Marketing and Web development services to their clients. Their client’s digital presence was remarkably improved.
Let us read the whole case study and understand the benefits of having a White Label Marketing agency as a partner!
Summary
In this case study, we have seen the transformative power of Wildnet’s White Label Marketing services, which were catered to ABC Marketing Agency. They used it for one of their clients and gave them an all-around, i.e., 360-degree digital marketing experience.
Due to this, the end client witnessed boosted traffic and increased ranking on their website, leading to more leads and a boosted ROI + significant growth!
But the study does not end there; it also divulged how ABC Marketing Agency benefitted from Wildnet’s White Label Marketing services and put their continued faith in our abilities.
White Label Marketing Services & Agencies: Impact
White label marketing services are a unique business model wherein a digital marketing agency outsources their clients’ digital marketing campaigns to a trusted White Label Marketing partner like Wildnet Technologies. White Label Marketing partners then allocate dedicated White Label experts to work with the digital marketing agency as their employees, and thus the clients never know the difference.
This way, marketing agencies get to focus only on client acquisition and retention, which is their core business, while witnessing 4X growth! Thus, the agencies gain
- A massive expansion in their service portfolio
- Efficient work done within timelines
- Cost savings of up to 40–60%
- Massive scalability and flexibility
- Exponential boost to client retention and satisfaction
- Improved brand authority and reputation
In short, white label marketing services are the boon that marketing agencies seek!
Challenges faced by the Agency
There were many challenges that ABC agency faced while trying to fulfill all the digital marketing demands of their clients. This was due to,
- Lack of in-house experts of their client’s niche industry
- Lack of 360-degree digital marketing services in their portfolio
- Little scope for inculcating new trends and technologies.
- Temporary nature of digital marketing projects and more.
All these issues rendered the ABC agency unable to provide complex marketing services. They were losing the race to their competitors in the digital marketing arena.
White Label Marketing Services: The Right Selection
The agency understood that they needed to do something pivotal or they would be lost forever in this trouble hole! They started looking for a trustworthy white label marketing partner. To assess what they needed, they conducted a thorough analysis of what they had back then, also taking clients’ goals and needs into account.
Here are a few services that were offered by Wildnet Technologies:
White Label SEO Services
The agency found out that their client’s website lacked optimization as per SEO. Without ranking, the website was useless from a digital marketing perspective. Thus, they chose
Wildnet’s White Label SEO services to boost their client’s website ranking and traffic. Wildnet provided them with 1 SEO or search engine optimization expert within 3 days of the initial days!
White Label Web Development Services
The client’s website was inspected and found to be somewhat irrelevant as per the latest Google technical SEO requirements, be it mobile-friendly or site load time. Thus, the agency took two web developers (within 5 days) along with the SEO resource to upgrade the website.
White Label Content Marketing
Since the website was undergoing developmental changes and revamping as per SEO, the agency wished to add content changes as well. They engaged 1 content creator and 1 designer (within 3 days) to create relevant content for both the website and social media, as well!
White Label PPC Services
To ensure that the recent revamp of the client’s website gets due attention, the agency engaged 1 PPC or pay-per-click expert (within 3 days) to run paid search ads on Google, Facebook, and Instagram.
The client was surprised to see amazing results within 3 months. They were now ranking on the 5th in SERPS, or search engine result pages, while earlier they were on the 15th. They are getting quality leads from all their digital outlets, i.e., their website and social media.
They signed a yearly contract with the agency to take them to the first position and keep them there!
The agency was delighted by the result and the technical expertise of the white label experts provided by Wildnet Technologies within 2–7 days of the initial discovery call! This led to further engagement of Wildnet’s White label experts in the digital marketing campaigns of ABC agency and now they are one of the 250+ agency partners!
White Label Services & Agency Offerings: Integration
It wasn’t difficult at all! With WIldnet’s data-tight NDAs or non-disclosure agreements, Plug-n-Play support, remote and time-zone flexible resources, and 14+ years of experience as a White Label marketing agency.
Initially, it did require work, such as setting up induction calls with the in-house team, choosing the right communication platforms, fixing the reporting schedule, assigning an SME or POC, and more. But since it was completed, the ABC and Wildnet have been working hand-in-hand!
The service portfolio of the agency had to be revamped as well because White Label web development, programmatic ads in PPC services, ASO, VSO, Local & International SEO in SEO services, White Label Guest Posting services, White Label Social Media Marketing (SMM) and more were added from Wildnet’s White Label marketing services to ABC’s service portfolio, making it a 360-degree digital marketing experience.
The Results
The inclusion of Wildnet’s White label marketing services had a tremendous impact on the website and social media of the end client. They witnessed increase in web traffic, leads, and sales. While the agency experienced great savings of 40–60% and boosted work quality & efficiency!
This was made possible by Wildnet’s White label marketing services, 350+ in-house digital marketing experts & their niche exposure, and our dedicated project manager, who handled the project in the most transparent and flexible manner.
Client witnessed
Quantitative Growth Metrics
The client’s website saw an increase in impressions, CTR, or click-through rate, while with low CPC, or cost per click, they could generate huge RAOS, or return on ad spend. From PPC, their ROI started increasing more than 100%, and the SEO impact on ROI, which could be as high as 500 to 1300%+, will set in over a longer period of time.
Client Satisfaction & Retention
The client was so happy that they are getting great rankings both locally and globally! They had to hire more sales personnel to cater to the bombardment of leads. This boosted their ROI and instilled faith in the ABC agency’s abilities.
The ABC agency started imbibing Wildnet’s White Label Marketing services into other clients’ digital marketing campaigns. This led to praise from their clients, resulting in renewed contracts and new contracts as well, due to word-of-mouth praise from the clients.
All this was made possible via extensive and all-inclusive White Label Marketing from Wildnet Technologies.
The Strategic Partnership: White Label Provider
All these great results would not have been possible had ABC marketing not partnered with us. This partnership allowed seamless integration of Wildnet and ABC marketing.
This partnership allowed ABC marketing to,
- Expand their service portfolio
- Become much more scalable and flexible
- Deliver before time, thus decreasing Time to Market
- Save costs
- Have many more recurrent clients
- Beat their competitor agencies far behind
Thus, partnering with the right white label provider has been the defining aspect of the unstoppable growth of ABC marketing agency and its clients!
Customization & Branding of White Label Solutions
The best attribute of White label solutions is that they can be customized and branded as per the requirements of the agency and their clients!
This boosted the agency’s image further as they customized our services to suit their client’s needs. Their clients felt seen, heard, and taken care of, which increased their client praise and retention factor as well.
Training & Support from the White Label Agency Partner
The white label marketing provider is not just a vendor; they are your growth partners in the true sense! They share and upgrade the agency employees with the latest tech & trends and their niche exposure.
They also provide ongoing support, which is essential for the marketing agency trying to make it big and stay there while traversing the ever-changing digital marketing landscape. This kind of knowledge transfer and support brings the two parties together and helps in selling white label marketing services better and faster!
Long-Term Benefits & the Outlook for the Future
The effects we discussed above are short-term, and that’s why we are sharing the long-term benefits of having a white label marketing partner. With a diverse service portfolio, the ABC agency could reach new clients, which was not possible earlier.
Plus, their clients loved the ultimate digital marketing experience that they got from ABC, and thus their client retention and loyalty soared through the roof! ABC witnessed 4X growth and is planning to expand its base in the USA and Canada as well.
Scalability & Market Opportunities
With Wildnet, the ABC got to scale up and down as and when required. This allowed them to use digital marketing experts from Wildnet as per the project requirements.
This saved them a lot of extra wages that would have been paid to a conventional hire. With more budget and time in their hands, the ABC agency was able to invest more in their own brand building. Since they could cater to more services, they were able to garner more and more diverse clients from various industries.
The Growth Strategy for the Agency
ABC was a bit hesitant while initiating the partnership with Wildnet, which was expected as it meant giving your clients to another agency. But they witnessed that the work quality and professionalism followed at Wildnet Technologies were mind-blowing.
Widnet Technologies did not reach out to any of their clients directly, and they maintain this fine difference by providing White label marketing services to foreign clients (agencies) and Digital marketing services to domestic clients (India). Plus, Wildnet also ensured full-proof and data-tight NDAs, along with time-zone-flexible digital marketing experts.
This meant that the resources worked in the same time zone, which was beneficial for the agency and their clients. This, along with regular reporting and real-time monitoring, ensured the proactive resolution of any issues or urgent requests!
Thus, ABC marketing has signed a huge contract with Wildnet Technologies, and we continue to grow together!
In conclusion, Wildnet’s White Label Marketing services can help boost an agency’s growth by 4X while benefiting their clients and incurring cost savings worth 40–60% of the digital marketing budget.
White Label Marketing services proved to be a pretty effective marketing technique to ensure continued agency growth, client satisfaction, and beating the competition.
We, Wildnet Technologies, have been spearheading White Label Marketing services across the globe over our 14+ years of experience. We have catered to 250+ agency partners with our 350+ digital marketing experts to deliver 5500+ projects successfully!
If you would like to read more,
- Outsourcing Marketing Services: Best Practices & Strategies
- White Label Marketing Agency’s roles in your business
- Wildnet’s Digital Yum (our weekly newsletter)
Reach out to us at info@wildnettechnologies.com and witness the magic of 4X growth!
