Key Takeaways
- Are you thinking of getting the best real estate app developed?
- The best real estate apps and websites leverage Local SEO for real estate.
- Read our latest blog to know how your real estate business can become the local SEO kings and queens in 2025.
Table of Contents
1. A few facts about Real estate
2. What is Local SEO?
- 2.1 Benefits of Local SEO for Real Estate
- 2.2 How much time will Local SEO take to get local real estate leads?
3. Real Estate: Local SEO vs. Regular SEO
4. Local SEO for Real Estate Agent: 5 Tips
5. Top 5 Real Estate SEO Strategies for Local Market
6. The Future of Local SEO for Real Estate
7. Conclusion
8. FAQs
The real estate sector needs to stay on top of the emerging trends and technologies.
So, they are getting new real estate apps and websites made.
But are these digital identities accustomed to Local SEO for real estate because real estate sector does most of its business locally!
In this blog we will help you with the Local SEO tips that are must for your real estate businesses.
A few facts about Real estate
- The real estate market has crossed USD 4,108.61 billion in 2024 in India.
- Luxury-housing grew by 37.8% in 2024 on a y-o-y basis.
- Commercial real estate did a whooping 70 million square feet transactions in 2024.
- The key reasons behind this growth in India are Luxury housing, Commercial real estate, Warehousing and Industrial Expansion.
- Shop-cum-Offices or SCO market, have seen major growth while Gurugram has become the leading location for SCOs.
What is Local SEO?
Local SEO is a specially designed branch of SEO or search engine optimization that helps businesses rank locally!
It is vital, as by investing, even 40% of the marketing budget on local SEO can generate an ROI (return on investment) of 500%.
Plus, when it comes to Local SEO for Real Estate, the ROI will only be higher because the real estate sector does most of its business locally.
Benefits of Local SEO for Real Estate
Here are some key benefits for Local SEO for Real Estate:
- Rank Higher Locally
Real estate businesses need to rank highest when it comes to a local search.
Because users simply do not have time to scroll through all the search results on the first SERP or search result page.
- Get Quality leads
Since local leads transform easily and quickly, some even within 24 hours; thus local SEO for real estate sector helps in garnering quality leads.
- Faster Conversions
Users only search locally when they are ready to make the purchase, thus the quality leads you receive by leveraging local SEO for real estate will be converted as soon as possible.
In short, local SEO real estate leads to boosted business prospects and heightened ROI.
How much time will Local SEO take to get local real estate leads?
It is a valid question and the answer is derived from SEO.
As, SEO takes 3-6 months to show results, local SEO services will also take this much time.
But it all depends upon the following,
- Competition
The competition your business has locally will impact the duration it takes for the local SEO to take effect.
- Quality Content
Your content on the digital identities, be they websites or apps, must be top-notch, filled with local SEO for real estate keywords, and optimized for the best user experience.
- Optimization of Marketing campaigns
The only way the marketing campaigns deliver quicker and better results is via their timely optimization.
Because the market changes abruptly, be it consumer demands, competitive edge, or Google updates, thus local SEO for real estate must adapt quickly as well.
In summation, local SEO for real estate might take a maximum of 6 months to show the desired results.
Real Estate: Local SEO vs. Regular SEO
Now, let us learn how regular SEO is different from local SEO in the case of Real estate businesses.
| Attribute | Local SEO for Real Estate | Regular SEO for Real Estate |
| Keywords | Location-based | Broad and Generalized |
| Target Audience | Local | National or even Global |
| Primary Goal | Garner Local Leads | Boost Online Traffic |
Fig 1: A tabular representation of Regular SEO vs. Local SEO for Real Estate.
This table in no way downplays the significance of regular SEO because it helps in brand reputation management, which will ensure that the businesses have credibility and thought leadership in their market.
Whereas real estate companies skipping on local SEO are losing out big time as they are missing out on quality and quickly closable leads.
Local SEO for Real Estate Agent: 5 Tips
Here’s how your real estate business can leverage SEO for real estate agent & business,
GMB Optimization for Local Visibility
GMB or Google My Business, is the very first step to achieve success with Local SEO for Real Estate that any business needs to follow through.
It is basically a profile you create on Google to be shown to anyone who searches for related Real estate keywords.
- Claim and Fill out your GMB profile
The best part about GMB profile is that it is free, so claim it for your real estate business now.
- Consistent NAP
NAP or name, address and phone number, mentioned on the Google My Business profile must be consistent with those on your websites as well as apps.
- Add all Necessary details
Do add other necessary details like opening and closing times, links of website, apps, &, social media and more to guide the user accordingly.
Add High-Resolution Photos and Videos
High-resolution visual content is a must, as it depicts that you care about the users who visit your business real estate apps as well as websites.
- Interior and Exterior of Your office as well Other Properties
Make sure to cover the highlights of your office and the properties listed so that visitors are able to relate to them.
- Visual Tours
Visual tours are the best as they help in saving time and energy while enriching the quality of leads thus generated.
It even boosts user experience as well.
Ask for Reviews and Respond to them
Your Google My Business or GMB profile, needs ratings and reviews to show that it is benefiting users at large.
- Every visitor or buyer is a potential reviewer, so add any giveaways and discounts to ensure you get all the possible reviews with the best ratings.
- Be it a positive or a negative review, respond to them all, as it depicts that your real estate business cares to be better and responds to each user.
Optimize Your Real Estate for Local SEO
Now, it is time to discuss how to optimize local SEO for real estate businesses,
- Local SEO keyword research
There are four types of keywords, i.e., informational, conversational, navigational, transactional, and commercial.
You need to have the right mix of these keywords while adding “near me” before them.
- Apt integration of keywords
The local SEO keywords for Real estate sector can be incorporated in the page titles, headings (at least H1 and H2), meta description, and in the Alt text for the images.
- Always have location-specific pages
It is best to have location-specific pages to help enrich the visitor experience and thus reduce the bounce rate due to navigational confusions.
- Local Listings
On these location-specific pages, have localized listing, as this makes the search for the right property by the user easier and less time-consuming.
- Neighborhood Guides
You can always add neighborhood guides, as it further helps users to take the right decision about the property they wish to procure.
- Mobile Optimization
Most of the world uses mobile devices, be they smart phones, AI assistants or tablets, to search their queries; thus, it is vital that your digital identities are customized for mobile displays and functions.
Local Content Marketing
Simply optimizing the local SEO for real estate won’t do the trick; your business needs to reach out via,
- Local SEO Blogs
Write local SEO for real estate-focused blogs to cover a lot of keywords or search queries.
- Local SEO inspired Guest Posting
Guest posting helps bring in a similar audience and garners a backlink as well to boost the DA, or domain authority, of your real estate website.
- Local News feature
Local news is the best way to directly reach the local world.
Plus, having a PR or public release angle will highlight the advantages and achievements of your real estate business in a neutral light.
- Local Influencers
Your real estate business can always leverage the local influencers, as this will further intensify your business hype.
- Community Events
Your real estate business can host or sponsor local events at the community level.
This will further increase your market penetration and make you the go-to business for real estate.
- Local Backlinks
If you can garner local backlinks from reputable websites in related industries like electrical systems, plumbing, woodwork, interior décor, and more, it will make your business the leader in real estate.
These local SEO tips cover every angle that must be adhered to in case of optimzing your real estate business for local markets.
Use Cases of Real Estate Local SEO
Here are some of the use cases of Local SEO for Real estate,
- 1. Property Listing Apps
Purpose Allow users to browse, buy, rent, or sell properties.
Examples: Zillow, Realtor, and MagicBricks.
SEO Strategy
- Optimize property details (title, descriptions, images).
- Local SEO for city-wise property searches.
- Long-tail keywords for property types (e.g., “luxury apartments in New York”).
- Reviews and testimonials for credibility.
- 2. Real Estate Agent Apps
Purpose: Connect users with real estate agents to assist with buying, selling, or renting.
Examples: Compass, and Redfin.
- Optimize agent profiles and reviews.
- Local keywords targeting specific agents or areas (e.g., “best real estate agents in Miami”).
- Blog content for tips and advice from agents.
- 3. Real Estate Marketplace Apps
Purpose: Enable buying, selling, and renting across multiple categories (residential, commercial, agricultural).
Examples: Housing.com, and Trulia.
SEO Strategy:
- Schema markup for better search result visibility.
- Location-based keyword optimization.
- Internal linking for different property categories.
- 4. Rental Apps
Purpose: Help users find rental homes, apartments, or commercial spaces.
Examples: Rent.com, and Zumper.
SEO Strategy:
- Target rental-specific keywords (e.g., “affordable apartments for rent”).
- Focus on city/neighborhood-specific landing pages.
- User-generated content like tenant reviews.
- 5. Real Estate Investment Apps
Purpose: Guide users in real estate investing, providing insights, listings, and market trends.
Examples: Roofstock, and Fundrise.
SEO Strategy :
- Financial and investment-related keywords.
- Blog articles on investment tips and market trends.
- Case studies showcasing ROI.
- 6. Real Estate Auction Apps
Purpose: Facilitate online property auctions.
Examples: Hubzu, and Auction.com.
SEO Strategy:
- Focus on auction-related keywords (e.g., “online property auctions”).
- Landing pages for upcoming auctions.
- Educational content about the auction process.
- 7. Home Services Apps
Purpose: Provide home-buying and after-sales services like interior design, home loans, and inspections.
Examples: NoBroker and, NestAway.
SEO Strategy :
- Content for ancillary services (e.g., “how to apply for a home loan”).
- Keywords targeting “post-home-buying needs.”
- Cross-linking with property-related pages.
- 8. Virtual Tour Apps
Purpose: Offer virtual tours of properties to enhance buyer engagement.
Examples: Matterport, and Asteroom.
SEO Strategy:
- Focus on immersive experiences (e.g., “virtual tours of luxury homes”).
- Video SEO for virtual tour content.
- Interactive features for better user engagement.
- 9. Commercial Real Estate Apps
Purpose : Cater to the buying, selling, and leasing of office spaces and commercial properties.
Examples: LoopNet, and 42Floors.
SEO Strategy :
- B2B-focused keywords (e.g., “office space for lease in Chicago”).
- Landing pages for industries looking for commercial properties.
- Integration of industry-specific terminology in content.
- 10. Real Estate Management Apps
Purpose: Help property managers with tenant management, lease tracking, and maintenance.
Examples: Buildium, and AppFolio.
SEO Strategy:
- Content targeting property managers (e.g., “best apps for property management”).
- Niche keywords like “multi-property management solutions.”
- Case studies and tutorials.
Top 5 Real Estate SEO Strategies for Local Market
It’s about time we hand-out the top secret Local SEO strategies that can further boost the sales for your real estate business.
They are as follows:
Strong Social Presence
Most of the time, your leads will come to your digital solutions via the social channels.
So, be active on Instagram, Facebook, WhatsApp, YouTube, X(twitter), and more while posting user-generated content, be it of user visits, testimonials, sale/purchase/rent, or more.
Simplify the Navigation
Your digital solutions, aka websites and apps, must have simple navigation so that all sorts of users can easily navigate through it to find what they are looking for.
Responsive Design
By leveraging responsive design, your website and apps will adapt to whichever screen they are being viewed upon.
This will ensure a consistent and top-notch user experience across all devices.
MLS Optimization
MLS stands for multiple listing service, and your real estate business must have MLS optimization.
This way you can enrich the search experience of the visitors that come to your real estate apps and website
Page Speed
Since real estate apps and websites will have a lot of visual content, it is a must for them to compress it so that the page loading speed remains less than 2-3 seconds.
If it is more than that, then the users will bounce off to a competitor.
Interviewing Local Property and Business Owners
This will help in sharing the ground reality of the property and knowing some interesting facts about it too.
This will further bring out the USPs of unique selling points of any property.
These 5 top local SEO strategies for real estate can really work wonders for your real estate business.
The Future of Local SEO for Real Estate
The future of real estate is going to get way more competitive, and not only on the business end but also on the consumer end.
Why, you wonder?
Well, because the prime properties will be needed by all, an apt as well as reliable real estate business would be needed to grab this property ASAP.
As, almost similar properties are listed on competing real estate businesses, the real estate app or website that makes it easiest for the customers to browse becomes the number one choice, accordingly.
Plus, as the demand for virtual tours intensifies, the consumers would prefer mixed realities or virtual realities tours to choose a home or office while planning its customization then and there.
Conclusion
Your real estate business has waited long to be on top of the local markets, and via this blog, your patience will pay off immensely.
You just need a reliable digital marketing partner that can do it all for your business and more.
So, are you ready to become the Real Estate champions or what?
Wildnet Technologies is one of the top Digital marketing companies in India that has benefitted clients across varied industries, be it real estate, education, and more via local SEO services.
If you would like to know more,
- How White label Apps are transforming the Real Estate Industry?
- Top 10 Real Estate Marketing Strategies
- Wildnet’s Digital Yum (The weekly newsletter from the desk of our thought leadership about the latest and hottest in digital realm.)
FAQs
FAQ 1: How to monitor the Local SEO performance?
Ans: Here are the KPIs or key performance indicators, that will help you monitor the performance of local SEO for real estate businesses:
- Local Pack Ranks
- Organic Rank
- Web Traffic
- GMB Insights
- Local Citations
- Customer Reviews & Ratings
- Local Backlinking
FAQ 2: How does structured data help in delivering better local SEO results?
Ans: It is all about enriching the user experience enough to keep them on your real estate websites and apps so that they finalize the sales.
Structured data helps not only customers but also search engines to make sense of the real estate business’s offerings.
FAQ 3: Why is “near me” an important keyword in Local SEO?
Ans: The “Near me” keyword is vital in the case of Local SEO for real estate businesses because it automatically translates the digital search into physical foot traffic.
Thus it brings the most valuable leads for a real estate business that relies on local business.
FAQ 4: How to optimize the Real estate apps for App and Play stores?
Ans: By leveraging ASO or app store optimization, that helps in aligning the mobile apps with the latest compliance and technical requirements, any real estate app can be optimized for Google’s Play Store and Apple’s App Store.
FAQ 5: How can Wildnet help in developing and optimizing real estate business with Local SEO?
Ans: Wildnet Technologies is one of the top digital marketing companies in India whose excellence has been recognized by Google, Semrush and DesignRush.
Our local SEO services has helped,
- 4100+ Clients,
- Via 250+ Digital marketing Experts, and
- USD 196K+ Organic Revenue generation.
