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Summary
No more scrolling through the vastness of Google Searches or ChatGPT for differences between ChatGPT SEO and traditional SEO.
Because we have written our latest comparison piece on ChatGPT SEO vs. Traditional SEO, highlighting the impact of AI on SEO strategies.
GPT-based SEO strategies will be modifying Traditional SEO and you will be one of the firsts to know about it.
Key Takeaways
> Are you wondering how ChatGPT vs SEO will fare for your clients?
> Is ChatGPT SEO an AI language model for SEO?
> Want to know how AI is changing SEO?
> Are we moving towards SEO automation with AI?
Table of Contents
- A few facts about ChatGPT SEO vs. Traditional SEO
- ChatGPT SEO vs. Traditional SEO: Why does this discussion matter?
⤷ What is SEO or Traditional SEO?
- ChatGPT SEO vs. Traditional SEO: The Differences
- ChatGPT SEO vs. Traditional SEO: Which to choose when?
The whole marketing world is facing a new challenge, aka ChatGPT SEO.
But its comparison with traditional SEO services is still unclear, which makes it a bit difficult for the marketers and their clients to relate to.
Well, fret not; Wildnet’s latest comparison – ChatGPT SEO vs. Traditional SEO – is here to help you.
If you are a business owner, a marketing manager, a marketing agency, an SEO expert or a digital marketing fresher, this write-up is going to upskill you.
A few facts about ChatGPT SEO vs. Traditional SEO
- Traditional SEO techniques (driven by Google) have been working on user intent understanding since 2004, while ChatGPT was launched in 2022.
- Google Search is mostly full of informational queries (52.63%).
Fig 1: A pie chart of various query types on Google. [Source: SparkToro]
- ChatGPT Search is unable to deliver better results for Local searches which are almost 46% of all the searches.
- ChatGPT SEO services are just emerging, while Traditional SEO has been here since 1997.
- Search Volume for ChatGPT SEO is 3.4k and SEO is 1.1 million in Apr 2025, depicting their influence on the digital world.
ChatGPT SEO vs. Traditional SEO: Why does this discussion matter?
It is an important question, and it will gain momentum in the coming months.
Every tech-savvy marketer must be pondering it, and the web currently has limited or outdated information on it.
So, let’s start with basics.
What is ChatGPT SEO?
ChatGPT SEO is the term coined to sum up the search engine optimization or SEO practices used to rank in ChatGPT’s search results.
Even though ChatGPT is being used to do a lot of things, it cannot do SEO, and thus your digital marketer and client need to know what ChatGPT SEO is.
Currently, ChatGPT search is handling roughly 1.5% of search traffic, but it will increase as the search results displayed by it are
- Easy to understand
- Summarized and Brief
- Value-added with Relevant Links
- Conversation-based (allows asking related questions)
And one of the intriguing aspects of ChatGPT Search is that it pulls data from Microsoft Bing and not Google.
What is SEO or Traditional SEO?
SEO, or traditional SEO, is the group of all the best practices and technical requirements that have been shared by search engines like Google (which handle most of the search traffic) to rank on it.
It used to rely heavily on keywords, but Google is switching to user-friendliness via Google Core Updates.
It has even led to physical penalties on websites which were catering keyword-rich and poor user-friendly content.
Even Google’s AI Overviews (AIOs) are evolving the SEO so that websites can now rank on AIOs via AEO or answer engine optimization.
But SEO, which is generally focused on Google, will find it challenging to rank a client’s website on ChatGPT (sourced from Bing).
And this is the key reason why this discussion matters in 2025.
ChatGPT SEO vs. Traditional SEO: The Differences
Now let us get to know the key differences between ChatGPT SEO and Traditional SEO.
| Attributes | ChatGPT SEO | Traditional SEO |
| Keywords | Conversational and Long-tail keywords (not commercial keywords) | All types of Keywords (including commercial keywords) |
| On-Page Optimization | Focuses on all the on-page factors like title, meta-title and more to find the best answer for search queries. | It takes into account the on-page SEO as well as the user-friendliness via images and more. |
| Backlinks | Domain Quantity along with reverence to .Edu and .Gov links. | Backlink Quality and relevance of the links matter the most. |
| Technical SEO | Require User-friendliness, Mobile responsive and Structured Website coding. | Same |
| Aimed at | ChatGPT ranking | Organic ranking |
| Search Engine Focus | Bing | |
| Algorithms | NLP (natural language processing) for understanding the search query rather than keywords. | Keyword relevance is important along with semantic intent of the query. |
| Content Fetching (to be considered) | Retrieval-Augmented Generation or RAG for real-time data fetching. | Search engine crawlers pull up the data and index them. |
| Ranking Mechanism | Whichever website answers the search queries directly gets displayed. | EEAT or Experience, Expertise, Authoritativeness, Trustworthiness |
Fig 2: A tabular comparison of ChatGPT SEO vs Traditional SEO.
To further understand these differences, let us dive a little deeper.
ChatGPT SEO vs. Traditional SEO: Source & Ranking
The sources for both SEOs are different, as ChatGPT pulls data from Microsoft Bing and SEO relies on Google.
Ranking via SEO happens based on EEAT (defined by Google), while on ChatGPT SEO, there are no particular ranking criteria other than whichever answer seems the best for the search query.
Result
ChatGPT SEO needs Bing optimization and Q&A based content for visibility.
ChatGPT SEO vs. Traditional SEO: On-Page Optimization
On-page optimization is the foundation of any SEO tactic.
- ChatGPT SEO focuses more on basic on-page optimizations like title, meta title, headings and subheading with respect to the search query to find the answer.
- Traditional SEO or SEO has evolved and now needs user-friendliness via value addition done by visuals, links and more along with on-page optimization.
Result
On-page optimization using Q&A type titles and headings along with user-friendliness will be the best combination for both.
ChatGPT SEO vs. Traditional SEO: Backlinks
Backlinks depict the authoritativeness and reliability of a brand’s website.
- ChatGPT SEO needs backlinks from quality domains.
- SEO is focused on quality backlinks.
Result
Get quality backlinks from top domain to rank on both.
ChatGPT SEO vs. Traditional SEO: Aim
The aim of any particular SEO is the driving force behind its implementation.
- ChatGPT SEO is aimed at featuring in ChatGPT search results along with Bing and CoPilot.
- SEO is focused on featuring on the first page of search engine result pages, or SERPs.
Result
Depending on what benefits a website wants, i.e., featuring on ChatGPT and other AI search engines or search engines, you can choose either or both.
In short, we saw that now brands will have to leverage both SEO (traditional SEO) and ChatGPT SEO to maximize their target audience capture.
ChatGPT SEO vs. Traditional SEO: Which to choose when?
A simple selection parameter will be the business and marketing goals of a brand.
- If these goals are too stringent and have a short deadline, then using a mix of both is suggested approach.
- If these goals are not too tight and have a relaxed deadline, then simply using SEO can work.
You can also make the choice depending upon the key advantages and disadvantages of both.
Choose Traditional SEO
Choose SEO when your business needs Contextual understanding, Personalization, Creative Problem-solving, and in-depth Keyword research.
While the business can work with limited Analysis, Time taking methods, steeper Learning curve, and vulnerable Algorithms.
Choose ChatGPT SEO
Choose ChatGPT SEO when your brand needs Speed, Efficiency, Multilingual capability and Consistency.
While the business can deal with no control over the content quality and lesser customizability.
In summation, choose ChatGPT SEO for quicker results but lesser customization and Traditional SEO for time-taking results with maximum user personalization.
Conclusion
Businesses must understand that the digital world and marketing are changing according to the latest advancements, especially AIs.
You must not choose between AI-powered and traditional digital marketing services because they go hand in hand.
And the combined strength of AI power-ups (ChatGPT SEO) and Traditional SEO can deliver the best SEO results.
So, take the leap of faith and let your brand evolve…
Wildnet Technologies is a leading Digital Marketing company in India that is helping its clients (4100+) to become the thought leaders of their domains via the latest and AI-powered digital marketing services.
Want contractual digital marketers?
If you like to know more,
> How to Optimize for ChatGPT Search: A Step-by-Step Guide
> AEO and SEO: Choosing the Right Strategy
> Wildnet’s Digital Yum (our weekly newsletter from the desk of thought leadership about the up and coming in the Digital wolrd)
Connect with us at info@wildnettechnologies.com and leverage the best of both worlds in terms of SEO.
FAQs
FAQ 1: How are SEO and ChatGPT SEO linked in terms of organic visibility?
Ans: SEO directly impacts the SERP ranking, while ChatGPT is used to rank on ChatGPT, Bing and CopIlot.
When used together, they can garner an all-around visibility across the internet.
FAQ 2: How to implement ChatGPT use for SEO tasks?
Ans: Yes, ChatGPT is a great tool from a marketing perspective, as it can help in SEO tasks like
- Keyword Research
- Content Marketing
- Visuals’ Creation
- User Personalization
Thus, ChatGPT can come in handy in traditional SEO.
FAQ 3: Can ChatGPT SEO help in featuring on Google AI Overviews?
Ans: Yes, ChatGPT SEO can help in featuring in Google AI Overviews as it is closely related to the AEO or answer engine optimization.
But there is a little difference between AEO and ChatGPT SEO, as the former focuses on Google while the latter focuses on Bing.
FAQ 4: Can ChatGPT SEO help in getting visibility in voice searches?
Ans: Yes, ChatGPT SEO works along the lines of Voice Search Optimization or VSO which is used for visibility in voice searches.
FAQ 5: How can Wildnet Technologies help with ChatGPT SEO?
Ans: Wildnet’s SEO experts have worked with various clients in diverse niches.
This has helped them in honing their SEO marketing services to cater to clients of all sizes, be they startups or Fortune 500 companies.
When it comes to ChatGPT SEO, we are currently offering the first-mover advantage to our clients to secure visibility even in ChatGPT.
In short, with us by their sides, our clients just keep scaling up.
