E-commerce Platforms: Prepping for the Future Wave of Innovation

Key Takeaways

•  Do you know what e-commerce platforms?
• Are you using future ready e-Commerce website development services?
• Read our latest blog to know how E-commerce Website Design & Development Services and E-commerce App Design & Development Services are evolving for the future!

The e-commerce landscape is evolving at an exponential pace, and the tech advancements are helping reshape the way businesses and consumers interact.

Thus, the websites and mobile apps also need to be ready for the future requirements of the E-commerce Platforms.

By staying on top of the latest tech and trends, E-commerce Platforms ensure that they stay competitive and ahead of the curve!

In this blog, we will dwell into the current trends as well as future predictions in the e-commerce sector.

If you are a business owner, an e-commerce website owner, a developer, or a tech enthusiast, then this blog will set your pace for the future of E-commerce Platforms.

A few facts about E-commerce Platforms

• 71 billion users shop online across the globe.
• The Global E-commerce sale is expected to cross the USD 6.3 billion mark in 2024.

Fig 1. A graphical representation of E-commerce sales from 2021 to 2027. [Source: SellersCommerce]

• 6 million is the sum total of all the E-commerce Platform available worldwide.
• 99% of the consumers check reviews before buying online!
• 34% of the customers shop online at least once a week.

Fig 2. A graphical representation of weekly online shoppers. [Source: SellersCommerce]

E-commerce Platforms: Understanding the Current Landscape

The e-commerce industry is the new hype as more & more customers switch to online shopping.

Plus, it is not limited to electronic gadgets and books anymore; now-a-days you can buy anything, be it groceries, cars, or a house, online.

This increased online shopping demand has led to the prioritization of user preferences, personalization and the latest tech & trend infusion.

These efforts also help in beating the competition as well!

A few key trends that are reshaping the E-commerce Platforms are,

• AI and ML
• AR and VR
• Mobile Commerce
• User Personalization
• And more.

You got to understand them to plan their inculcation in the future development and current upgrades of your website and apps!

E-commerce Platforms: The Rise of App Development and Mobile Commerce

Mobile commerce is going to dominate the E-commerce platforms’ future!

Consumers are now able to shop on the go using their mobile phones, tablets, and more.

This shift has necessitated the robustness of app development services.

E-commerce Platforms need to focus on:

• User-friendly mobile apps
• Seamless Mobile Shopping consumer experience
• Mobile payment options
• User Personalization

Using these trends in your mobile apps for E-commerce Platforms will make them rank at the top and become customer favourites.

The Heart of E-commerce Platforms: Personalization

Consumers have so many options to choose from when trying to make an online purchase that it is now the onus of E-commerce Platforms to make their websites and apps more personalized to beat the competition.

By using AI and ML, the E-commerce platforms are able to personalize the UX or user experience as per the previous browsing history of the users.

AI and ML: Revolutionizing E-commerce Platforms’ Customer Experience

AI (artificial intelligence) & Machine Learning (ML) are playing an essential role in the reshaping of the E-commerce Platforms.

They help in analyzing,

• Customer behavior,
• Trends, and
• Technologies, which helps in automating the customer engagement growth!

AI chatbots help in catering to the 24/7 customer service by answering queries and resolving customer issues in real-time.

ML, on the other hand, helps with the user personalized experience via product recommendations and customer preferences.

E-commerce Platforms: Voice and Visual Commerce

Voice commerce is an emerging trend that is becoming significant in the e-commerce landscape.

More and more consumers are using voice assisted devices like Siri, Google Assistant, and Alexa to shop online.

This means that E-commerce Platforms now also have to optimize for voice searches via voice search optimization or VSO.

Visual commerce, on the other hand, is a new trend, but it is bound to rise exponentially!

Using Image recognition and AR, customers are searching for their preferred products via images (Google Search) and trying them out virtually (Lenskart).

AR and VR in E-commerce Platforms

AR, or augmented reality, and VR, or virtual reality, are making the online shopping experience as smooth and seamless as in-store shopping!

Imagine how wonderful it would be for the consumers to shop as if they were in physical stores while at the comfort of their homes.

AR technology is particularly beneficial for cosmetic companies, fashion brands, and furniture retailers.

While VR caters a fully immersive shopping experience by enabling customers to visit the virtual stores and try on clothes, shoes, goggles, and more in 3D!

AR and VR technologies are a sure shot way of garnering public attention and beating your competition.

Sustainable Practices & Ethical Consumerism: E-commerce Platforms

Ethical consumerism is on the rise in E-commerce Platforms!

As consumers wish to choose those brands that align with their values, especially the ones that are in tune with their sustainable practices.

Thus, E-commerce Platforms are prioritizing,

• Eco-friendly product development,
• Eco-friendly packaging, and
• Delivery methods.

Plus, using blockchain in the supply chain helps in reassuring customers that there are no dubious things happening in between.

As ethical consumerism grows, the E-commerce platforms will have to abide by sustainable ways of doing business.

E-commerce Platforms: Social Commerce and Omnichannel Strategies

Omnichannel marketing is the right way to do digital marketing in the 21st century!

Omnichannel marketing strategies help in ensuring that the experience a customer gets on any platform, be it social, website, e-commerce platforms, or physical store, is one and the same.

It helps in crafting a seamless user experience that is personalized to their preferences.

Social commerce is a great way to do B2C sales on social media.

It allows brands to utilize their social connections to make sales and deliver directly to their customers.

It helps them earn more as well, as no middleman is involved and the customers feel cared for by getting directly catered to by the brands.

As social media and other channels continue to rise, the importance of omnichannel strategies and social commerce is only going to increase!

E-commerce Platforms: Scalable Future Web and App Development

The future is going to be much more unpredictable and overflowing with the latest tech & trends!

The E-commerce platforms will have to engage such website and app development services that help them to fulfil all the demands and requirements of their users to stay on top.

They will also have to switch to those web development technologies that help them scale as and when, like AI driven web development and No-code web development.

While apps will have to be developed in a Progressive Web App or PWA fashion.

This will allow the businesses to modify their online presence for the best possible e-commerce experience.

Conclusion: Mastering the E-commerce Platforms

The world of E-commerce Platforms is fast-paced as it is, and it will have to become much more robust & personalized to cater to growing customer demands & preferences.

The only way forward for E-commerce platforms is to embrace innovation, prioritize the customer experience, and use scalable website development and app development services to beat their competition head-on!

Wildnet Technologies is a leading Design and Development company in India that caters its top notch app and website development services for E-commerce Platforms and more.

If you would like to know more,

• AI-Driven Web Development: The Future of Web Development Services
• Progressive Web Apps (PWAs): Your Step-by-Step Guide
• Wildnet’s Digital Yum (our thought leadership’s weekly POV on the digital transformation industry’s latest updates)

Contact us now at info@wildnettechnologies.com and get your E-commerce platform future ready!

FAQs

FAQ 1. What is the future for e-commerce?

Ans: As more and more people prefer shopping online, e-commerce platforms are going to keep scaling the sky and beyond!

FAQ 2. What emerging technologies are shaping the future of e-commerce platforms?

Ans: Technologies like AI & ML, AR & VR, and more are shaping the future of e-commerce platforms.

FAQ 3. How will AI & machine learning impact the future of e-commerce platforms?

Ans: AI and ML will help in not only crafting personalized UX but also in catering an e-commerce service that turns customers into recurring clients.

FAQ 4. What trends will dominate the future of e-commerce platforms in terms of customer experience?

Ans: Mobile commerce, Social Commerce, Omnichannel strategies, AR & VR for augmented & virtual store visits, and AI & ML for personalized experience are going to dominate E-commerce platforms.

FAQ 5. How are e-commerce platforms evolving to meet the future demands of global markets?

Ans: E-commerce platforms utilize AI and ML to predict consumer requirements and buying patterns which helps them in catering user preferred shopping experience.

They are making their e-commerce platforms much more mobile friendly with a lot of payment options as well as inculcating the voice and visual searches.

This has helped the key players in e-commerce industry to remain on top!