Google Still Supports Web Stories: Here’s What You Need to Know in 2025

Being on top of the trends is key in the ever-changing digital marketing landscape. One of the innovations that has been stirring attention most recently is Google Web Stories. It was presumed by several marketers that Web Stories would eventually die off, but Google continues to promote the product in the year 2025.

Stories remain an engagement format for brands, businesses, and publishers to use to tell their visual stories. As a Digital Transformation Company, Wildnet Technologies has successfully helped brands leverage Web Stories to increase engagement and visibility.

Suppose you ask yourself whether Google Web Stories are still worth your time and money this year. In that case, this blog will address all topics regarding best practices, SEO advantages, and how the Best Digital Marketing Company in India can help you make the most out of Web Stories and Google SEO.

What Are Google Web Stories?

Google Web Stories is a mobile-focused, immersive visual storytelling format that allows brands to share bite-sized content in video, image, and text formats. These stories appear in:

• Google Discover
• Google Search
• Google Images
• Google News (Limited Access)

Mobile users, who account for over 60% of web traffic nowadays, will benefit from the swipeable, tap-friendly experience. This is unlike Instagram or Facebook Stories, where Google Web Stories can be retrieved from search results, which makes them a great SEO opportunity for businesses.

Why Does Google Still Support Web Stories in 2025?

Regardless of the rumors surrounding Google reducing its support in Web Stories, it remains one of the prime formats in its content strategy. Let’s discuss further:

1. Mobile-First Indexing & User Experience.

Google’s mobile-first indexing feature allows them to rank content based on a user’s mobile activity. Web Stories are mobile-first, hence offering a seamless experience to users, which makes them highly favored by Google’s algorithms.“

2. Higher Engagement & Lower Bounce Rate.

Research indicates that web stories can boost user engagement by 40% compared to static web pages. Furthermore, the fullscreen and interactive nature of the stories eliminates the chances of users bouncing off the page.

3. SEO and Discoverability Benefits.

Google Web Stories can be discovered long after they are published as they are indexed in search, unlike Instagram or Facebook stories. Marketers were able to boost their discoverability with structured data, metadata, and keyword-rich descriptions.

4. Monetization Opportunities.

Through Google AdSense, Google Ad Manager, and affiliate marketing, monetization of Google Web Stories becomes possible. This makes them a strong brand, blogger, and publisher revenue channel.

5. Future-Proof Content Format.

Web stories are perfectly aligned to a user’s shift in demand towards visual short-form content, which will make them a sustainable format in the coming years.

How Google Web Stories Benefit SEO & Digital Marketing

If you are keen on developing your business’s online presence, incorporating Web Stories into your digital marketing strategy brings immense value. Here are some ways Web Stories can help your business:

1. Boost Website Organic Visitors

Since Web Stories get indexed on Google, they can appear in searches, driving regular organic visitors to your website. Web Stories can be optimized with phrases like “Best Digital Marketing Company in India” to enhance their worth.

2. Increase Engagement & Brand Recognition

Well-built web stories can grab viewers’ attention and display your products, services, or even thought leadership, allowing users to remain engaged while raising brand awareness.

3. Utilize Google’s Discover Feature

Google now has a content feed tailored to the user’s choices. CTAs within Web Stories that appeal to user intent and currently trending topics are more likely to be featured.

4. Capture Leads and Conversions

Web Stories can have InteractionsCTAs that motivate users to click, subscribe, or purchase, making them lead-generation mechanisms for businesses.

5. Enhance User Experience and User Retention

Google favors mobile-first content. As a result, brands using Web Stories can enhance their mobile user experience, boosting user retention and conversions.

Best Practices for Creating High-Performing Google Web Stories in 2025

These tips will help you gain the most out of Google Web Stories:

1. Make Sure to Optimize For SEO

Ensure you use keywords in your titles, descriptions, and alt texts. An example of this is “Best Digital Marketing Company in India”.

Add structured data (Schema Markup) to improve your index.

Drive internal linking to increase traffic on your site.

2. Ensure It Looks Good

Ensure that images and videos are of high resolution for maximum professionalism.

Remember to ensure your text is short, easy to read, and ensures proper mobile friendliness.

Ensure that there is a poll, animation, or any other interactive item to make the experience more engaging.

3. Ensure There Is a Compelling Story

Order the web story to have a beginning, middle, and end.

Use strong, attention-grabbing visuals and headlines to entice users.

Be sure to finish with clear CTAs leading users to your website or services.

4. Ensure You Cooperate With What Google Set

Limit the length of videos to 15 seconds for better user experience.

Use alt text and captions to help users with accessibility issues.

Refrain from excessive promotion since informative stories perform better on Google.

How Wildnet Technologies Helps You Leverage Google Web Stories

Since our inception as a top Digital Transformation Company, Wildnet Technologies has focused on producing engaging Web Stories to enhance visibility and user interaction. Our team does:

✅ Strategic SEO Optimization – Ensuring your Web Stories rank on Google.
✅ High-Quality Visual Storytelling – Engaging, high-resolution designs.
✅ Mobile-First Approach – Optimized for seamless mobile experiences.
✅ Performance Tracking & Analytics – Data-driven improvements.

If you’re looking for the Best Digital Marketing Company in India to help you create Google Web Stories that drive traffic and conversions, Wildnet Technologies is your go-to partner.

Final Thoughts: Are Google Web Stories Worth It in 2025?

The answer is an emphatic YES!

Web Stories on Google are still beneficial even with the shifts in digital marketing. They effectively generate more organic traffic, engagement, and brand visibility. Being a business, a content creator, or a marketer, Web Stories will always keep you ahead of the competition.

Do you want to step up your Google Web Stories game to a new level? Reach out to Wildnet Technologies, the Best Digital Marketing Company In India, and let us help you develop some winning, high-impact SEO stories.

Ready to elevate your Google Web Stories strategy? Partner with Wildnet Technologies, India’s Best Digital Marketing Company, and let us craft high-impact SEO-driven Web Stories that drive real results. Explore our services today!

FAQs

Q. What are Google Web Stories?

Ans. Google Web Stories are immersive, tappable, full-screen visual content designed for mobile users, helping businesses boost engagement and traffic.

Q. How do Google Web Stories help with SEO?

Ans. Web Stories appear in Google Search, Discover, and Images, increasing visibility, click-through rates, and organic traffic.

Q. Are Google Web Stories still effective in 2025?

Ans. Yes! Web Stories remain a great way to increase brand awareness, improve engagement, and drive traffic in the ever-evolving digital landscape.

Q. Do Web Stories work for all industries?

Ans. Absolutely! Whether in e-commerce, education, travel, health, or entertainment, Web Stories can enhance your content strategy.

Q. How can I create high-impact Google Web Stories?

Ans. You can use tools like Canva, MakeStories, or WordPress plugins or partner with Wildnet Technologies for expert Web Story creation.