Key Takeaways
- Are you also wondering about Google’s August Core Update 2024 vs. Search Ranking Bug?
- Their impact on a website can be huge if the website is affected!
- Read the news blog below to learn all about it.
Google has kept digital marketers and the whole digital world on their toes this August!
With three big revelations, i.e.,
- Google’s August Core Update 2024,
- Search Ranking Bug, and
- Google’s Core Guidance Update 2024, Google has made its best effort to pivot the digital marketing world and our digital age towards a user-centric nature.
The end result will be an enriched top 10 organic results displayed on the first search result page, or SERP, which will be further used to generate the AI Overview for that keyword!
It is all interconnected and for the greater good.
If you are a digital marketer, a business owner, a marketing manager, or an SEO freak, this news blog is to help you understand the two big changes of August 2024.
Google’s August Core Update 2024 vs. Search Ranking Bug
You might ask why these two events are the biggest.
Well, because they both directly impact your website’s search ranking for the relevant keywords. Together, they jumbled up the search rankings!
Thankfully, not all websites are seeing changes, but the ones that are impacted are witnessing major shifts in website performance on search engines.
Their difference will be better understood via this tabular representation,
| Google’s August Core Update | Search Ranking Bug |
| It was launched on August 15, 2024. | It started happening on August 16, 2024. |
| It was aimed at highlighting the importance of high value user-preferred content vs. current SEO-focused content. | It was unintentional and led to random juggling of the website search rankings, shifting them up and down significantly! |
| It is still rolling out and might take until September 15, 2024, to take full effect! | It was resolved on August 20, 2024. |
| Its final impact will be felt from September 15th until the next core update rollout. | Its impacts will be felt until August 27, 2024. |
Wish to know whether your website is affected or not?
Read this blog and use this Free Dashboard tool courtesy of Wildnet Technologies!
Fig 1. An image of the Free Dashboard that can be to assess the impact of Google’s Big 2’s on your website.
Google’s August Core Update 2024 vs. Search Ranking Bug: Effects?
Since both of them impact the search ranking, even Google cannot differentiate between the two.
The only thing you could do is wait at least a week after every big change and take performance data from the starting and end days of those seven days to figure out the final impact!
Say, for example, you wish to understand the effects of Search Ranking bug on your website. Then,
- Take Website Performance data of 14th August 2024
- Take Website Performance data of 20th August 2024
- Take Website Performance data of 27th August 2024
Now compare the data from 20th and 27th to find out the effects of Google’s Search Ranking Bug on your website.
These are just the interim effects, as the final result can only be declared after the Website Performance data of 15th September 2024, is collected and compared with the above statistics!
Wanna know what John Mueller, a Google expert, has to say on the matter?
Fig 2. A screenshot highlighting the Google’s August Core Update 2024 vs. Search Ranking Bug debate on LinkedIn.
The above screenshot from LinkedIn, shows a chat between John Mueller, Google’s Senior Search Analyst and a concerned SEO manager named Rudiger Dalchow.
Here, John Mueller explicitly talks about the impacts of the two.
“You’d really need to wait until the core update finishes rolling out to make any call about its effect.
That’s not to say you should wait with working on your website, it’s just if you want to compare before vs after, waiting for it to be finished is important.
From looking at social posts from SEOs tracking these things, there are often fluctuations during the rollout, I don’t think it’s worth trying to separate out the effects from the ranking issue.”
Should you wait until September 15th to Improve Your website?
As conveyed by John Muller in the above screenshot, do not wait any longer.
- Assess your content marketing strategy by asking the questions in this blog.
- Modulate your content marketing strategy.
- Start optimizing the previous content (highest ranked first).
- Craft new content that is in line with Google’s August Core Update of 2024!
There is no going back, so it is better to run forward and make hay while your competition still waits for the official confirmation from Google about the completion of the core update rollout.
Conclusion: Focussing on the Bigger Picture
The digital world we live in is ever-evolving, and thus every digital marketing agency or company knows that they have to be flexible and scalable.
With current scenarios created by the big three—Google’s August Core Update, Google’s Search Raking Bug, and Google’s Core Guidance Update 2024—it is best to see the sliver lining in all of this!
The Bigger Picture or the silver lining of all this, is that your brand, however small or big, old or new, can have the top 10 ranking on search result pages if you deliver user-friendly, and top-quality content.
Time to bring out your A Game for your brand’s digital marketing!
Wildnet Technologies has been spearheading digital marketing service delivery and client satisfaction for more than 17 years in the domestic market, serving startups and 26 Fortune 500 companies alike!
If you would like to learn more,
> Search Google or Type a URL: Which is the best in 2024?
> Add Me to Search or Google People Card: The Digital Visiting Card is no longer available!
> Wildnet’s Digital Yum (our weekly POV on the latest tech & trends from the thought leadership’s desk)
Contact us now at info@wildnettechnologies.com and get your Website audited and Content Marketing strategy revamped!
FAQs
FAQ 1. Will my small business be able to beat big competition because of Google’s August Core update in 2024?
Ans: Yes, and your business’s chances have improved with this core update!
Because the bigger the competition, the bigger their digital marketing efforts. While this core update ensures that real and helpful content wins, or at least comes up in the top 10 organic search results, aka the content from real businesses that has authority in that domain.
You just have to partner with the best digital marketing company in India, aka Wildnet Technologies to produce such content!
FAQ 2. What makes Wildnet Technologies the best digital marketing agency in India?
Ans: Our numbers speak for themselves,
- 17+ digital marketing journey,
- Served more than 2100 domestic clients,
- 350+ digital marketing experts, and
- 26+ Fortune 500 Companies catered.
But the things that make Wildnet the best are our;
- the transparency,
- effective communication,
- on-time reporting and
- feedback adaption!
FAQ 3. How much do you charge for the best digital marketing services in the Indian market?
Ans: We only serve the domestic or Indian markets with our digital marketing services, and we let the client’s current digital standing, their ambitions, and their competition decide their digital marketing strategy.
Once it has been decided, the digital marketing services are chosen, and depending upon the client’s timelines, the budget for the digital marketing package for each client is set!
FAQ 4. Is SEO marketing still effective in the near future that is AI-infused?
Ans: Yes, SEO marketing will have a strong impact on digital marketing for the foreseeable future.
Because it helps in determining the value-added nature of any content that is catered as the search results for a particular search keyword to the users looking for it.
Maybe AI will just do it better!
FAQ 5. Can you list down a few must have digital marketing services for a business?
Ans: Sure, there are three digital marketing strategies that your business simply cannot do without!
They are,
But to have top quality and user centric content to boost the UX or user experience, you must engage Content marketing services, as well!
