How to Optimize for ChatGPT Search: A Step-by-Step Guide

Summary

Our latest blog on ChatGPT Search will arm you with a comprehensive guide to optimize any web content to rank in ChatGPT.

So, stop browsing the internet, trying to find ways to leverage ChatGPT for SERP Position and ChatGPT for Position Tracking; instead just read our latest article that will give you complete insights on How to Optimize your website for ChatGPT AI Search.

Key Takeaways

> Learn how to implement strategies for ChatGPT SEO optimization on your website or for your clients?

> Searching the internet for ChatGPT SEO prompts to somehow break through the AI search barrier?

> Or, just trying to find the answer to how to rank in ChatGPT search?

Table of Contents

1. A few facts about ChatGPT Search
2. What is ChatGPT?

⤷ Why does Your Business need ChatGPT Search optimization? 

3. ChatGPT Search Optimization: A Step-by-Step Guide
4. Leveraging Schema Markup for ChatGPT Search Visibility

⤷ Why Schema Matters in ChatGPT SEO?

⤷ Recommended Schema Types to Implement

⤷ Example: A Basic FAQ Schema

5. Conclusion
6. FAQs

When users are switching to AI to carry out their daily searches, the brands and their marketers cannot rely on only traditional SEO.

They need to leverage ChatGPT Search optimization as an advanced version of SEO.

But without a step-by-step guide, it is difficult to rank and fully benefit from ChatGPT SEO optimization.

In this blog, we will help you with a detailed guide to optimize a brand’s online content for ChatGPT Search.

A few facts about ChatGPT Search

• ChatGPT search has seen a 182,000% growth in its direct traffic in the second half of 2024.

• While the search traffic is divided amongst Google Search (74.6%), YouTube Search (23.9%) and ChatGPT search ( 1.5%).

• ChatGPT handles roughly 1 billion user prompts daily in 2025.

• The top AI search engines in 2025 are Perplexity, Microsoft Bing, Google AI Overviews, You, and Brave. While ChatGPT search is becoming a user favourite due to its concise and conversational answers.

• The top tools to use for ChatGPT Search optimization are Surfer SEO, Google Search Console, Semrush, and SEO Assistant & Speedy Marketing (ChatGPT plugins).

What is ChatGPT?

It is a natural language processing AI chatbot from OpenAI.

ChatGPT uses the latest GPT-4.5 LLM (large language model) to help users craft content, do searches and much more.

You can simply open up ChatGPT.com and start using it for free, while the paid versions offer better services as well as increased usage capabilities.

Fig 1: A graphical representation of ChatGPT’s utilization in 2025.

ChatGPT is now widely used for,

• Brainstorming ideas

• Keyword research

• Content creation

• ChatGPT search

• And do much more.

While the latest features are ChatGPT Search (which helps users search the internet and get summarized answers with links) and Image Generation (leading to the Studio Ghibli ChatGPT trend).

Why does Your Business need ChatGPT Search optimization?

The traditional SEO is aimed at garnering more and more organic traffic via click-through searches.

But the digital era has evolved, and now users can leverage the AI power-ups to search.

It can be done via AI search engines such as Google and Microsoft Bing & via AI chatbots like ChatGPT Search, Perplexity and more.

These searches do not end up in a click, and the brands using traditional SEO will miss out on these searches.

Since the AI search usage is bound to increase due to its concise, summarized and conversational answers, the SEO marketing services need to evolve, and the businesses need ChatGPT search optimization.

ChatGPT Search Optimization: A Step-by-Step Guide

We will help you with a detailed step-by-step guide to benefit from ChatGPT searches in 2025 and beyond.

Fig 2: A graphical representation of ChatGPT Search Optimization.

Step 1: Understanding the Source Selection of ChatGPT Search

You have to start from the basics, that is, to understand how ChatGPT search picks its sources.

They use those sources that help them generate natural-language responses.

Bing Preference

As Microsoft has a stake in OpenAI and owns Bing, ChatGPT search uses Bing & not Google for searches.

Did You know?

A top-ranking page on Bing will appear in ChatGPT search in 63% of the scenarios, while for Google the number is 45%.

Easily Extractable Preference

Pages that have easy-to-extract information and are well organized are preferred by ChatGPT.

So, your web content should favour both of these ChatGPT preferences.

Step 2: Writing AI-Optimized Content for ChatGPT Search

It is time to craft your online content according to the ChatGPT search.

Because without rich and value-added content to begin with, a website cannot rank in ChatGPT.

Information Density

Your content marketing services can no longer write FLUFF content, i.e., random content to elongate the final word count.

Follow the below tips for information-dense AI-content writing,

• Edit the content and remove unnecessary aspects of it.

• Use bullet points to enrich the value of the written content.

• Leverage visuals such as graphs, pictures and infographics to make it easier for the users.

• Jokes and other common language slangs help in connecting with the users.

Maybe joke about how slang was a strict no-no in the professional world, and now ironically AIs want it.

Easily Readable

Your web content should be easy on the eyes and should not use difficult words which are not understood by common folks.

To make your content easily readable for ChatGPT search, you can do the following,

• Use the easiest words in your vocabulary.

• Write structured content via short paragraphs, one-line sentences, numbered lists and more.

• Showing instead of telling is always easier for the readers to imagine and understand.

Remember how we loved Comic books and not our textbooks when we were kids?

Well, we still have that inner child living within us.

SEO Focus

The way on-page SEO was done needs to change as well.

We are simplifying on-page ChatGPT SEO for you,

• Use conversational and long-tail keywords.

• Understand how the existing content brings out the relevance and search intent for these keywords.

• Craft better content than the existing content (yours or the competitor’s).

• Keep tracking your web content for constant optimization.

In short, just the keyword types change; the rest stays the same.

Step 3: ChatGPT Search Ranking Tracking

Since AI searches via ChatGPT search or more work differently than normal searches on the internet, you will need to leverage different tools as well for tracking.

You can use,

• Semrush Position Tracking Tool

• ProRankTracker

• Google Search Console (for added tracking)

Here’s how it can be done.

• By adding Keywords and URLs to your rank tracker.

• Generate Repots and/or Notifications as per your marketing & business goals.

• If there’s an option to track your web content on Bing, make sure you select it.

With these pointers, you will be able to easily track the ChatGPT search position ranking.

Step 4: Optimizing the SEO Strategies for ChatGPT Search

Use the reports generated from the above step and optimize the SEO strategies accordingly.

Finding High-value Keywords

For any particular topic, there can always be better keywords, and as soon as you come across them, leverage them in your content.

Competitor Focus

Keep tracking how your competitors are doing on ChatGPT searches, as it will help you optimize your content accordingly.

Update Outdated Content

Search and other AIs do not want to cater to their user’s searches via older content.

So, ensure your old content is updated and has the latest information.

With these four steps, your business and/or marketing agency can ensure that the target audience is reached via ChatGPT as well.

Leveraging Schema Markup for ChatGPT Search Visibility

In 2025, answer engine optimization (AEO) and schema-based structuring go hand in hand.

Why Schema Matters in ChatGPT SEO?

Because,

• ChatGPT pulls concise and trustworthy content that’s easy to extract.
  
• Schema makes your content machine-readable, increasing the chances of being selected as a source.
  
• Rich snippets enhance visibility on Bing and Google, and ChatGPT uses Bing as its base search layer.

Well-structured content will be way more desirable to ChatGPT than the normal content.

Recommended Schema Types to Implement

Fig 3: A graphical representation of various Schema Types.

Here are the best schema markups to use for ChatGPT:

• FAQ Page Schema
  Ideal if you have an FAQ section (like this blog) as it helps ChatGPT answer user queries directly.
  
• HowTo Schema
  It is helpful for guides like this post. 

It breaks down your steps into structured and extractable formats for AI engines.

• Article Schema
  Tag your content clearly as a blog or article to help with its classification.
  
• BreadcrumbList Schema
  It enhances navigational structure — valuable for both users and AI search engines.
  
• WebPage Schema
  It defines additional metadata about the page and helps AI understand your page type and context.

We will also share an example of how the FAQ schema should be.

Example: A Basic FAQ Schema

Here is the code in JavaScript for an FAQ section.

json

{

  “@context”: “https://schema.org”,

  “@type”: “FAQPage”,

  “mainEntity”: [{

    “@type”: “Question”,

    “name”: “How to get user traffic from ChatGPT search?”,

    “acceptedAnswer”: {

      “@type”: “Answer”,

      “text”: “By crafting authoritative and valuable content in layman’s language that can rank on ChatGPT search, you can increase organic traffic.”

    }

  }]

}

While optimizing your content for Search, don’t overlook the power of structured data. 

Schema markup helps AI systems — including ChatGPT — better understand and extract your content in a natural and conversational format.

You may also use tools like Merkle’s Schema Generator, RankRanger, or Yoast SEO (for WordPress users) to implement schema without code.

Conclusion

In conclusion, as the digital world and the tools to circumvent it evolve, digital marketing will need to evolve as well.

ChatGPT Search optimization is the first such change that will open doors for the future evolution of SEO marketing services.

And you cannot wait for the ChatGPT search to become a norm because by then it will be too late.

So, say no to FOMO with ChatGPT SEO optimization..

Wildnet Technologies is a leading digital marketing company that is helping its clients with AI-powered digital marketing services that are evolving on the go to accommodate user-friendliness and AI-readiness.

Want to hire contractual SEO marketers?

If you like to know more,

> What is ChatGPT Search and Why it matters for Modern SEO?

> Grok 3 AI vs. ChatGPT vs. DeepSeek AI: Which AI Reigns Supreme?

> Wildnet’s Digital Glossary

> Wildnet’s Digital Yum (our weekly newsletter from the thought leadership’s desk about the latest in the digital realm)

Contact us now at info@wildnettechnologies.com and rank on ChatGPT searches.

FAQs

FAQ 1. How much traffic does ChatGPT get on a weekly basis?

Ans: ChatGPT gets roughly 300 million active users across the globe on a weekly basis.

FAQ 2: How to get user traffic from ChatGPT search?

Ans: By crafting authoritative as well as valuable content in layman’s language that can rank on ChatGPT search, you can get more organic traffic.

FAQ 3: Is Bing optimization different from Google optimization to garner the best AI search rankings?

Ans: To understand it once and for all, here is a tabular comparison of Google and Bing SEO.

Features	Google SEO	Bing SEO
Keywords	Semantic search is used to understand the intent & meaning behind the search queries.	Uses OpenAI tech to understand the search queries.
Backlinks	Focuses on their relevance, authority and diversity	Focus on their quantity and anchor texts while boosting content from .gov & .Edu links.
Technical SEO	Both require structured coding, mobile responsiveness, fast page loading and HTTPS connection.	Same as Google
On-page SEO	Focused on holistic content coverage	Focuses on on-page SEO factors
Mobile SEO	Mobile version indexed first	Single indexing is used for both mobile and desktop devices.
Social Signals	No impact of social rankings	Social performance is important.

In short, there’s a lot of difference between Bing SEO (ChatGPT SEO) and Google SEO (traditional SEO).

FAQ 4. How much does ChatGPT cost?

Ans: ChatGPT has three versions,

• Free

• Plus (USD 20/month)

• Pro (USD 200/month)

There is also a Team plan and an Enterprise plan to be leveraged accordingly.

FAQ 5: How can Wildnet Technologies help my company with ChatGPT Search optimization?

Ans: Wildnet Technologies has been in the digital realm for more than 19 years and is helping its clients undertake digital transformations.

Be they digital marketing, websites, apps, custom software, contractual developers or marketers, we cater to all the digital needs of our clients.

When it comes to AI search optimization, we have been using AEO (answer engine optimization) along with ChatGPT search optimization to ensure our clients get the 360-degree visibility.

Try us and see the results that can be delivered by using the latest technologies and trends of the digital era.