White Label services are those cheat codes that Agencies can use to focus solely on their core competencies, i.e., sales and marketing! In the current digital scenario, the options and features that customers are getting are numerous, and in the near future, they will be close to infinite.
In such a challenging situation, businesses are supposed to do both, i.e., delivery and sales! This is possible somehow, but then the competitive prices beat the margins and profit scope out of any business opportunity.
In short, businesses either underdeliver or overpromise to make ends meet. This has a negative impact on their brand image, and that’s why the bigger a business, the more lies they have to tell. This inherently robs these businesses of their loyal followers and brand advocates.
In the article below, we will tell you Hail Mary solution to the tug of war that is being played internally in a business.
Summary
White Label Services provides Marketing Agencies with quality work, on time deliveries, and customer & client satisfaction.
Basically, what White Label services do is provide services and products that the business is paid for by customers and clients under their name as per their instructions. They are like that outsourcing partner who always delivers top-notch results and with whom you have bonded so much that the clients cannot tell a difference.
White Label Marketing services help digital marketing agencies provide a best-in-class digital marketing experience to their clients!
A Few Facts
- A website has an average 37% bounce rate and 13% click-through rate (SEO).
- The conversion rate of all e-commerce websites is 2% (on average).
- Only 13% of marketers are using voice search optimization or VSO.
- Only 29% of marketers use content marketing.
- 90% of social media marketers believe that an online community is important for social media management.
The 21st century dilemma
The 21st century is based on consumerism, which means that customers and clients will have close to infinite options for any of their demands. This has progressed innovation and resulted in mind-boggling inventions and solutions to even the smallest of problems.
But this has put unsurmountable pressure on businesses. They have to do it all and do it cheap! That’s not all; they have to stay relevant by inculcating the latest technologies and trends. If this is not enough, they also have to engage their current users with the most hip content.
Such pull from all directions makes businesses hopeless, and they look here and there for solutions. Be it outsourcing, white label, private label, or reseller services.
But the only thing that truly fills this service gap are the White Label Services!
What is White Label Service?
White label services are those services that a skilled white label service provider caters to their clients, be they businesses or agencies. These clients use white label resources to ensure that the services and products promised to their customers are delivered on time.
The end customer never knows that someone other than their provider is catering to them. This eases the stress of delivering and acquiring new customers, along with constant upgrades to the offerings.
The scope of white label services is quite wide, be it for marketing, development, operations, logistics, and more.
White Label Marketing Services
Marketing is challenging, to say the least! With so many ways, compliances, tips, best practices, platforms, trends, 360-degree capability, and more, capturing the user’s attention is difficult, to say the least!
And if marketing is not done right, then the agencies not only lose current clients, they lose potential clients too!
Thus, White Label Marketing Services were created. It is the easiest way for digital marketing agencies to provide top-notch digital marketing services to their clients while saving 40–60% on costs!
Various White Label Marketing services
There are, namely, 5 white label services that are catered to in the marketing domain, and they are:
White Label SEO Services
SEO is the lifeline of free search engine marketing. It covers all aspects, be it technical SEO, local SEO, ecommerce SEO, VSO (voice search optimization), ASO (app store optimization), Multilingual & International SEO, enterprise SEO, JavaScript SEO, edge SEO, programmatic SEO, and more.
White Label PPC Services
PPC is the paid counterpart of SEO. It ensures that the brands get to make sales as soon as possible. It involves running paid campaigns across various platforms like Google, Amazon, and more. Plus, the inclusion of new technological changes like PMax (Performance Max) or programmatic advertising.
White Label SMM Services
Social media platforms need proper and timely management and marketing. Each platform has a different ranking procedure, post type, and user preferences. They can become the secret to unlocking unending loyalty among followers and garnering new users if managed properly!
SMM, or social media marketing, has two aspects: one is organic, where you try to engage users, and another is paid, where you convert impressions into leads.
White Label Guest Post Services
Over time, you will saturate your conventional target audience, and then you will need a new audience altogether. With White Label Guest Post services, you do not have to wait for such a moment; your brand is portrayed across industries to related target audiences by posting guest writeups, press releases, interviews, and more on various guest posting websites (both free and paid).
White Label Website Development Services
Many times, the clients that are catered to by digital marketing agencies need new or updated websites and new landing pages for their paid campaigns. This demand is catered to by the White Label Website Development services that engage web developer experts with more than 5 years of experience.
These 5 services cover all aspects of digital marketing services needed by a digital marketing agency business.
White Label Marketing Services: Benefits
Let us tell you about the benefits that come with using whitelabel marketing services. Believe me, you will thank us by the end of this write-up!
- 360-degree Digital Marketing
Providing all sorts of digital marketing services is impossible for a digital marketing agency! You simply cannot hire resources for all services, plus not all of those services will be needed every time.
Thus, having a white label marketing partner who can provide a 360 degree digital marketing experience is important!
- Experience and Expertise
With a white label marketing services provider, you get such digital marketing experts that have had the experience of working in various domains across varied industries. They also have niche exposure and expertise in catering to different types of clients, be they startups, businesses, or Fortune 500 companies.
- Flexibility and Scalability
Having the ability to use digital marketing experts in a Plug-n-Play model is the key to delivering on time. Plus, digital marketing agencies can suddenly be bombarded with new clients and new requests. This cannot be solved by the traditional hiring method, which usually takes 1-2 months.
With white-label marketing services, agencies can stop worrying about immediate and urgent requests from clients. Because now the digital marketing experts are available to them when they want and for the contract duration they need!
- Cost Savings
With on-demand digital marketing experts from your white label marketing service provider, you get to save on
- Hiring costs,
- Overhead costs (medical insurance and more)
- Infrastructure costs
These savings amount to 40–60% due to the currency difference between India and other countries.
- Fresh Perspective
With a White Label marketing service provider, you get a fresh perspective that is enriched with various workarounds and tips. This perspective has developed over time through the work of various clients that belong to many countries.
With a new outlook, your agency can tackle any recurrent or new issues that normally you would find difficult!
With these benefits in your favour, the agency business is bound to have a 4X growth rate while your clients benefit from the latest and most relevant content that boost their ROI.
How White Label Services help Businesses Focus on Core Competencies?
Now that we know what white label marketing services are and how they will benefit an agency business. Let us reveal some other indirect advantages as well!
With your delivery being handled by an effective white label marketing services provider, your core in-house team will be free to focus on your competencies.
- Client Acquisition
Acquiring clients is a tough nut. It means that your marketing and sales teams need to work in conjunction and keep converting leads into clients.
This is only possible if they have the freedom to experiment and have the time and budget to allow such innovations. Plus, the clients are attracted by new technologies and trends. To accommodate them, the sales and marketing teams need to free themselves from any pressure to jump into servicing their current clients.
- Client Retention
Retaining current clients is dependent on the quality of services and products being delivered. Plus, these deliveries need to happen before or on time.
With this sorted from the white label services provider end, your team, i.e., project managers or a POC, can keep following up with them to keep your clients onboard. Since you have a 360 degree service portfolio, delivering any kind of related service will not be an issue or a burden.
Clients love to be taken care of, talked to, and projects delivered on time; with white label marketing services, all this is possible!
- Loyalty building
Imagine if you started getting new sure-shot leads; it would just make your business boom and keep reaching new heights! This is possible if the current and previous clients turn into your loyal brand advocates.
You cannot turn them, but your services and deliveries can! Plus, business leaders believe other business leaders when it comes to choosing a vendor or a partner.
- Expansion
With so many services to deliver and white label experts in your kitty, your business would not want to work in the same manner. There would be a desire to expand to other regions, be they national or international!
- Industry Leadership
There is a certain point in your business timeline where, after crossing that threshold, competition in your industry does not bother you anymore. Your business is seen as a guiding light for all in the industry, and your voice is heard with outmost importance.
Industry leadership brings all that and more. Industry leaders are involved in industry-related decision-making and changing the way any particular industry will function in future.
The list of core competencies could be endless, but these five pointers cover the basic goals of all businesses. With a white label marketing service provider, agency businesses can easily achieve all these targets and reach for the sky!
We, Wildnet Technologies, have 14+ years of experience as a leading White label marketing services provider. We have catered to more than 250+ agency partners who have benefitted from our 5500+ projects, reaching a 4X agency growth rate while saving 40–60% on costs!
If you would like to know more,
> White Label Services vs. Private Label & Reseller Services
> 10 Benefits of Outsourcing Marketing Services
> Wildnet’s Digital Yum (our weekly newsletter from the thought leadership)
Connect with us now at info@wildnettechnologies.com and focus on your agency’s core competencies.
FAQs
FAQ 1. What is the purpose of white label?
The purpose of white label services is to provide reseller services with the possibility of the latest tech & trend infusion and customization, as per the client to their end clients. All of this is done silently under the client’s banner.
FAQ 2. What is the white label marketing strategy?
White Label Marketing strategy is a marketing strategy that helps a business (agency) procure digital marketing services from a white-label marketing services provider by getting their digital marketing experts to work for the agency’s end clients under the agency’s banner.
FAQ 3. What is white labeling in SEO?
Getting SEO services from a white label SEO services provider to cater to the SEO needs of an agency’s clients is known as white labelling in SEO. It helps in getting digital marketing SEO experts to work under your agency’s brand.
FAQ 4. What is one major advantage of a white label services?
40–60% cost savings while garnering 4X growth is the combined major advantage of taking white label marketing services.
FAQ 5. How do you ensure data privacy in white label services?
With data-tight NDAs, real-time communication, transparent project management, a dedicated project manager or POC, and time-zone flexible resources, we, Wildnet Technologies, ensure that your precious data is safe and shared only on a need-to-know basis, after prior confirmation from you!
