The web design in digital marketing makes or breaks the organic reach of a website. For example, Amazon earned USD 177.86 billion, Apple earned USD 265.4 billion, and Google earned USD 133 billion last year, a lot of which is due to their web design. As per Forbes, 75% of the credibility that a website garners is because of its design.
Did you know that Call-to-Action (CTA) buttons are not properly placed on seven out of ten small businesses’ websites?
Businesses are focused on one thing, i.e., Digital Marketing so that they can increase their traffic, have a top Google ranking and visibility, convert leads, and thus have increased ROI from their digital presence. But no one cares enough about web design in digital marketing, and this translates to a poor user experience, or UX, and thus a heightened bounce rate, i.e., users jumping off your website!
Did you know that Technical SEO which is one of the biggest parts of SEO, is all about website health and design? Because with a great web design, the visitor will,
- Not have to wait for the website to load.
- Be able to open the website on mobile devices, too!
- Not get lost in too much information.
- Find it easy to navigate themselves and convert into leads!
- Spend enough time to align with your brand’s message and offerings.
- Become loyal advocates of your website and brand!
Thus, never take web design in digital marketing lightly!
Summary
Websites are the digital version of a showroom where businesses present their services and offerings. The web design is crucial in all aspects because it depicts the aesthetics of this digital showroom.
Web design in digital marketing is an unavoidable feature! With it, your website becomes Google-compliant, a great UX generator, and your best lead convertor.
Because users like to immerse themselves in the experience you provide, the ease and richness of this experience silently transform into everything your business dreams to be!
A few facts
- Search engines account for 89%, and company websites account for 46% of all web activities.
- 71% of businesses have a website.
- With more than 10,000 websites being created hourly, users have only 0.05 seconds to pass their judgement!
- 62% of businesses in India are selling digitally via a website, an online store, or an e-commerce platform.
- The visitor impression is 94% due to the web design.
What is web design in digital marketing?
It is an accumulation of various domains that are working to achieve one simple goal, i.e., a good UX and user interface (UI). It includes expertise in content writing, graphic design, the front end, SEO, and more.
Thus, one can understand why it is seldomly talked about and taken seriously, as it involves a lot of skilled people working in tandem, which would be costly, difficult to manage, and time-consuming as well.
Let us understand the correlation between digital marketing and web design.
Link between digital marketing and web design
Online presence marketing (OPM), or digital marketing, is solely focused on increasing the traffic of a digital identity, be it a website, an ecommerce store, a social media handle, or more. Digital marketing helps in ensuring increased digital footfall, visitor retention, ease of guidance, lead conversion, and then ROI generation. But this requires a union between the two.
Brand visibility
Your brand is made visible via a website! Your website must have apt colour schematics (the five-colour theme made as per your brand logo), typography (using a clear and limited number of fonts), and brand logos (yours, clients’, and vendors’).
Making the web portal easily digestible
Did you know the power of blank white spaces? They help the reader imbibe the complex information shared above! Similarly, using headlines, bullet points, bold, italics, and more helps make a website apt for all sorts of visitors, be they novices or maestros!
Fast and reliable website
If the website is taking more than 3 seconds, 87% of users bounce off! While Google believes in less than 0.5 seconds of load time.
Thus, website design and digital marketing go hand in hand.
Impact of aligning your web design with digital marketing goals
If these two verticals go hand-in-hand, only then can the following and more be achieved:
- Increase in leads and their conversion to sales
It is possible by using the right digital marketing strategies (SEO, backlinking, Social Media Marketing [SMM], and more), aptly placing the Call-To-Action (CTA) buttons, making landing pages persuasive, and more. This will lead to easier crawling and indexing of your website, engaging the visitors and encouraging them to take the next step via CTA buttons, be it filling out contact forms, applying for newsletters, and more.
These entries become leads, which can then be converted into clients by your sales team.
- Reducing bounce-back rates
The digital world is full of competitors offering almost similar services. They differ in web design via ease of access, UI and UX, and more. A good web design that has been aligned with your marketing goals would bring in more visitors and keep them engaged with the great content and visual appearance. They are bound to opt for the next steps via CTAs if they spend a good amount of time on the website.
- SEO practices
Search engines judge each website while crawling and indexing it. SEO practices such as using relevant keywords, placing images and other infographics (at the right place) along with captions, linking with internal & external resources, following proper headings (H1, H2, H3, and so on), using simple and understandable language, and more help build a great user experience, which is seen by the time these users spend on that particular website and the number of times the website and its content are shared organically.
In short, web design can have a significant impact on your digital marketing goals!
Good Online Presence
Finally, let us dwell on some factors that showcase the effectiveness of web design in digital marketing.
- Adaptability with all sorts of devices is quite important. It will only be covered under web design and technical SEO. Its significance can be easily understood if we compare the time spent on phones or tablets to the time spent on laptops.
- The look and feel of the website are such powerful tools for driving sales that you may even skip the Pay-per-click (PPC) budget altogether. It starts with first impressions and multiplies with ease of navigation and proper placement of images, videos, & CTAs in the UX. This transforms into smooth conversions of leads into customers.
- Compliances in terms of accessibility under the Web Content Accessibility Guidelines (WCAG) require the websites to be accessible even to people with disabilities. This gives your website a legal and moral high ground that makes your brand, website, and the services/products (you are providing) more legitimate and trustworthy.
- Customer support via FAQs, support via email and calls, and chatbots make sure that visitors are converted into customers by providing them with help and silently pitching your products and services to the problems they are facing now or will face in the near future.
Lastly, if the web design is really good, viewers will bring in more footfall by word-of-mouth, which then becomes part of your unique selling point (USP) when compared to your competitors.
A few case studies
Here are some case studies to get the facts behind the importance and impact of web design in digital marketing.
- It was demonstrated by Mishra et. al (2015) that the perception of web design, including the visual aspect of it, indirectly affects the brand’s equity value.
- As per the research done by ResearchGate titled “Impact of website visual design on user experience and website evaluation,”
- Expected users of the Internet of Things will reach 75 billion (Statista, 2016).
- Visual design can increase viewership by coefficients of 0.461 (if set for usability) and 0.376 (if set for pleasure), and
- The web experience of users increased by a coefficient of 0.766 (if both usability and pleasure were considered).
Thus, if you are planning to build a website or already have one and/or have any other form of digital presence that you wish to popularise and monetize, it is time to jump on the proper web design bandwagon, as this one-time investment will keep rewarding you till the website runs.
We, Wildnet Technologies, have been spearheading the digital growth for our clients via pristine web design and other digital marketing aspects. Our wisdom comes from the 17+ year-long digital marketing journey that we have been on! Be it SEO, PPC, SMM, ASO, VSO, Local SEO, Link Building, Ecommerce SEO, International & Multilingual SEO, or more, we provide a 360-degree digital marketing experience via our digital marketing services.
We have had the pleasure of catering to 400+ clients, covering 19+ countries, and have helped them generate USD 196k in organic revenue by optimizing more than 25k #1 ranking keywords!
If you would like to know more,
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Email us at info@wildnettechnologies.com and have the best web design needed digitally!
FAQs
FAQ 1. How do your digital marketing services work for us?
Ans: After the initial discovery call, our digital marketing experts conduct a thorough audit to quantify your current digital standing. Then, as per your digital marketing goals, we devise a strategy for your digital marketing campaigns.
After your approval on the same, our POC or SME will make sure that the aforementioned strategy is being implemented to get the desired results!
FAQ 2. How much time does it take to see the results of your digital marketing efforts?
Ans: It all depends on constantly evolving Google algorithms, and thus quoting a number is not feasible. But you can start seeing initial results like traffic, backlinks, DA, and more improve. The final result of a single SEO-aligned action is seen after roughly 3 months!
FAQ 3. How are you better than other service providers?
Ans: Many things come together to make us better! Be it our 17+ year long digital marketing journey, our 360-degree digital marketing services, our 5+ years experienced digital marketeers, their niche exposure, our resolve to become better every day, or more, we keep delivering better results for our clients!
FAQ 4. How can these digital marketing campaigns be tracked?
Ans: We help you with tracking your digital marketing campaigns by providing scheduled reports, as per your preference. The report is customised to show the results as per the key performance metrics chosen for your digital growth.
FAQ 5. Can you help with website development as well?
Ans: Yes, we can. Depending on whether you want to lead the development or you want us to do it, you can check out our IT Outsourcing services and Design & Development services!
