Key Takeaways
- Do you want your business’s digital identity to become a feature website for your industry?
- Website functionality as well as 16 website features, out of which your business must choose at least 5 most important things for a website, we have covered it all.
- Read the blog below to make your website ready for 2025, holistically.
Table of Contents
- A few facts about Websites
- Why do websites need a revamp in 2025?
- 16 must-have Website Features to Improve Your Online Presence in 2025
- Conclusion
- FAQs
The new year, 2025, brings along the latest website features that should be implemented in the websites.
With these website features, your business guarantees that the website will fare better in comparison to AI chatbots, voice assistants, and AI-powered search results like AI Overviews.
If you are a business owner, a website developer, a digital marketer, an SEO expert, or a tech enthusiast, this blog is here to help you prepare your website for 2025.
A few facts about Websites
- Currently, there are 1.8 billion websites across the globe.
- 252,000 new websites are created every day.
- The average click-through rate across all industries is 4.23%.
- It takes users just 0.05 seconds to form an opinion.
- Google is the most visited website, with 85.1 billion visitors per month.
Why do websites need a revamp in 2025?
We will start off the blog with issues faced by websites in 2025, so that you understand the need to revamp your business website for 2025.
Fig 1: A graphical representation of the necessities that mandate a website revamp in 2025.
Here they are:
SEO-Focused
Due to extreme SEO focus and poor user focus, the websites are getting defeated by their competitors who have user-centric as well as user-friendly websites.
These issues are making websites lose rankings on search engines as they move towards a more secure and user-focused browsing experience for their users.
Web Accessibility Voice Searches
Nowadays, many users are leveraging web accessibility like voice searches instead of written searches, and this is making it difficult for businesses to attract bring in organic traffic.
Ransomware Attack
Cybersecurity attacks using ransomware as a service have increased since 2023, when 72% of the businesses across the world were impacted by it.
IoT Vulnerabilities
As the age of IoT, or Internet of Things, progresses, devices will keep materializing and the cyber criminals are benefitting from the lack of security measures for these IoT devices.
Insider Threats
Insider threats are most felt in small businesses where employees have access to multiple accounts with confidential data.
Cloud Security
As the businesses are moving towards cloud computing, the threats linked to the cloud infrastructure are becoming real.
Cybersecurity Compliance
To adhere to the cybersecurity compliances, companies need a CISO, or chief information security officer, but they are costly.
16 must-have Website Features to Improve Your Online Presence in 2025
Here are the 16 web features that can help you boost your online presence in 2025:
1) Intuitive Design & Easy Navigation
It is a key website feature when it comes to boosting the website’s functionality, and it includes
➤ Standard Header Menu
One of the important features of web should be a horizontal menu bar with menu items like Home, About Us, Contact Us, Shop, Services, Press, Blog, and more.
➤ Floating Navigation
Many users get stuck in web features such as floating navigation, so try avoiding them.
➤ Hamburger Menu
They are a popular feature for optimizing websites for mobile-friendliness and are depicted by three horizontal lines or three vertical dots.
➤ Vertical Sidebar
It is also used for mobile-friendliness and displays the menu as a vertical sidebar.
➤ Footer Navigation
The footer navigation is the place for your sitemap, helpful links, and resources as the visitor is ready to be nurtured.
➤ Large & Responsive Hero Images
Hero images attract visitors to read the text nearby, so ensure they are large enough and responsive for all devices.
➤ Background Videos
Background videos subtly impact the subconscious of the viewer, so make sure you are sending the right messaging.
2) Site Map & Schema
Be it visitors, search engines, or AI assistants, all love a website that has a simple and easy-to-understand site map as well as schema.
If it’s simple, then the website is more likely to be picked up by the search engines and AI assistants to be displayed to users in search results.
3) Faster Load Time
Would you wait for a website to load? No right!
Well then, your web visitors should also not have to wait, and the website loading time should be less than 2-3 seconds.
4) Simpler Page Design
With a simple site map & schema, a simpler page design is a must.
Only then will the overall simplicity be accomplished by a business trying to attract maximum conversions.
5) HTML and CSS
HTML helps make content better while CSS makes design better, so make sure your website leverages both.
6) Search Bar and Other Tools
A website without a search bar is not considered user-friendly, as a user must be able to find every page on a website by searching for it.
If you have an e-commerce website, AR & VR Search delivers the best conversions and user trust.
Plus, you can have other tools as well, such as Wix for forms and more.
7) Cross-platform functionalities for Omnichannel Marketing
Whether your website needs to be ready to work across varied platforms such as Google Chrome, Apple Safari, Mozilla Firefox, Microsoft Edge, and more or across various devices using cross-device functionality, mobile responsive websites attain better Google ranking.
With these three website features, your business can reap the benefits of omnichannel marketing in 2025.
8) Apt Colour Scheme
The colour scheme for your website must convey your ideas and emotions to the visitors.
It can be done by optimizing,
- Color palette
- Typography
- Logo Guidelines
- Images & Videos
9) Layout Consistency across the Website
Layout consistency across the website helps users to focus more on enriching their visit via value addition provided by the business offerings.
➤ Dark Mode
By offering dark mode to your users, you are increasing the website visits, as many people browse the internet at night in low-light conditions.
10) Images and Other Visual Content
2025 is all about visual content, so fill your website with related images, videos, memes, and even GIFs.
This will elongate the user’s stay duration on the brand website.
11) Inclusive & Functional Web Design
An all-inclusive web design, or cool web design, is one that ensures that the user experience is boosted to the maximum.
It can be achieved by,
➤ UX Honeycomb
It helps in categorizing your website’s UX into user-preferred segments.
Fig 2: A graphical representation of UX honeycomb.
➥Useful -> Helpful to the Users
➥Usable -> Ease of Use
➥Desirable -> Visual Appeal
➥Findable -> Searchable on the website
➥Accessible -> Web Accessibility for all
➥Credible -> Users must feel secure.
➥Valuable -> Value-addition for the Users
➥Grids & Galleries -> The cherry on top for great visuals
➥Hyperpersonalization -> So, that Users never leave!
➤ Whitespace & Background
Because in between impactful information, insights, and figures, people need time to imbibe them.
12) Web Accessibility
Website accessibility features are unavoidable in 2025 as one of the website features because it ensures that everyone can visit a website with the same ease, be they differently abled or age-impaired.
ADA (Americans With Disabilities Act) & WCAG (Web Content Accessibility Guidelines) have already been in play for quite some time.
It can be achieved by voice mode for blogs, full-keyboard control, text-to-speech, and much more.
13) Voice Search Optimization
Voice searches might overtake the written searches as people either don’t have time or don’t want to type.
Due to this, organic traffic is dropping; voice search optimization brings in conversational language and keywords while keeping the answers short.
14) Advanced Analytics & Tracking
When the digital world is full of uncertainty due to Dark social, having advanced analytics and tracking via custom attribution models and tools is a must.
15) Better Web Security
Everyone is online but afraid of their data getting stolen, so make your website a safe place for them.
16) AI Integration
Finally, if your website features an AI integration, it can not only help you but also make users feel special.
Try to imbibe as many website features as possible by engaging a reliable web development company to become the hype in 2025.
Conclusion
The little things we do make the maximum impact in real life, and so is the case in the digital world; the little improvements suggested above will lead to a mind-blowing and visually alluring website.
Plus, Google wants online presences to be as user-focused as possible, which has been evident from their core updates in 2024.
So, don’t waste a second and start improving your website now!
Wildnet Technologies is a leading Digital Transformation company in India that has been helping brands become reliable on the internet for more than 17 years now.
If you would like to know more,
> Why Custom Software Development is Essential for Niche Industries?
> The Framework Avengers of 2025: Powering Your Code Like Never Before!
> Wildnet’s Digital Yum (our weekly newsletter from the thought leadership’s desk about the latest in the digital realm).
Connect with us now at info@wildnettechnologies.com and make your website ready for 2025.
FAQs
FAQ 1: What does a website need to run smoothly in 2025?
Ans: To run smoothly in 2025, your website needs,
- Web hosting or Server
- Domain and Website Name
- Content Management System
- UI/UX Design
- Digital Marketing Plan
- Analytics Tools
FAQ 2: List the most essential features of a website.
Ans: The most essential website features in 2025 are,
- Quality Content & Design
- Responsive Web Pages
- Load Speed
- Content Management System
- SEO
- CTAs
- Easy Navigation
FAQ 3: What all should be included in a website checklist in 2025?
Ans: Although the checklist is long, it will ensure that your website has the features of a great website.
- Navigation
Ø Intuitive Menu
Ø Clear Navigation Paths
- Responsive Design
Ø Mobile-Friendliness
Ø Consistency in Display on All Devices
– Performance
Ø Fast loading and Site speed
Ø Efficient Code & Image Optimization
- Content
Ø Engaging & Accurate Content
Ø Easy to Read & Understandable Text
- Forms & Interactivity
Ø Functional & User-friendly Forms
Ø Interactive Elements for Boosted User Engagement
- Search Function
Ø Reliable Search Feature
Ø Relevant Search Results
- Security
Ø SSL Certificate
Ø Protection against Common Vulnerabilities
- Accessibility
Ø Compliance Adherence
Ø Alt text for Visuals
- Social Media Integration
Ø Seamless linking of Social Media Profiles
Ø Shareable Content
- Analytics
Ø Analytics Tool Integration
Ø Regular Monitoring & Reporting
- Ecommerce Website Features (if needed)
Ø Payment Gateways
Ø Easier Shopping Cart Checkout
FAQ 4: Why is voice search optimization important from an SEO point of view on a website?
Ans: Because most of the websites across the globe still lack it, and thus your business might have the first-mover advantage of leveraging the voice search optimization or VSO.
In short, become the reliable option for your target audience on voice searches as well as on search engines, social media, and more.
FAQ 5: How can Wildnet help in prepping my website for 2025?
Ans: Wildnet Technologies has been in the digital transformation industry for more than 17 years.
This means that whether it is digital marketing, digital solutions (websites or apps), or custom software development, we can do it all.
With such experience and niche expertise, our web developer experts are the best bet for the revamp of your website as smoothly as possible.
FAQ 6: What security checks are important before making a website live?
Ans: The vital security checklist before making a website live includes,
- Account Security with Strong Authentication
- Role-based Permissions
- SSL/TLS for top-notch Encryption
- DNS Traffic encryption via HTTPS/TLS
- DNS Security
- Hidden origin of the IP Address
- DDoS Attack Prevention
- Third-party Script and Cookie Management
- Blocking of Bots and Invalid Traffic
FAQ 7: Which website navigation feature could you use to find the company’s contact information?
Ans: Contact Us is the navigation feature that helps you find the company’s contact information.
