Determining how well a website performs is essential, especially regarding Google. One important parameter to monitor is the average position, as indicated in the Google Search Console.
But what do we mean by this average position?
In the most basic terms, it is a specific figure that tells you the location of your site across multiple search engine results pages. It helps you know how prominent your site is and can affect your decisions regarding SEO.
In this piece, we shall explore average positions a bit more, what they are, how they are calculated, and what they mean to your website’s search engine optimization.
Understanding Average Position
The term GSC Average Position is a Google Search Console average that shows the average ranking position of the user’s page in the search results. It captures the mean ranking for a few keywords across a specified time.
Any given search may return numerous variants in ranking order of results. Therefore, The average position is a weighted average of all those positions returned for the various search queries.
This measure helps you understand your rank in Google compared to your competitors. Many positions also suggest how many users will be able to see your pages in the search engine, probably Google. The average position helps devise a website’s overall SEO strategy.
How Average Position is Determined?
To answer the question, Google roams through its web pages and takes in the average rank of each of these pages per query on a search result, and thus, the structure is formed. If multiple queries are conducted, the ranking positions differ; hence, we go off the average.
This calculation counts even when your pages made it to the search results but did not necessarily occupy the first page; hence, it is far more comprehensive than that done previously.
Each time a page is searched on Google and appears in the results, its position is recorded. The average position is obtained by taking the mean of these recorded positions across all visibility and searches across the platform.
Relevance of Average Position in the Context of SEO
A better understanding of the average positioning exposes users to the rank the site appears for in search result queries, which is a significant aspect of search engine optimization strategy.
It is plausible to state that the higher the average position, the higher the CTR. Since the correlation between them, as noted, is positive, it’s possible to observe more traffic that could follow up.
The metric is useful in determining which SEO techniques work and which do not. The page rating helps determine the average position of the other pages, which is crucial in making regular upgrades.
Navigating to Average Position Data in Google Search Console
To begin, users must sign in to their Google Search Console, which is straightforward and fast. Then, they can pull out the required information.
Then, find the “Performance” section visible from the main page. This section contains the site’s milestones, which are numerous when presented as search results.
Scroll down to find average position numerical statistics. These metrics are essential for comparing your pages’ ranks over time.
The Average Position Metrics Interpretation
Reading the average position is essential for gauging search performance. It is an indicator of how likely your pages are to show up in search results.
Sudden changes should not be dismissed, as they may show that search trends have changed. Try studying these changes to improve your SEO plan.
On the other hand, a more favorable reading means more chances of being seen. This can improve site traffic, click-through rates, etc.
What are the Steps to Boost Average Position
Devote time and resources to writing quality and relevant posts. This will improve your website rank and audience engagement.
Include the keywords on your pages and use them naturally. Ensure they fit in the composition and would improve the users’ experience.
Constantly change your content to add value to your site. New content can enhance your average position.
What the Average Position Metrics is Unable to Show
The average position is not used or always used with ranking, which can show. Search results have different placements, and this affects data.
It considers all the query positions but does not emphasize any that could have been done better, lessening the practical takeaway.
Things like snippets or ads in an email can disrupt the order positioning, causing the result to be out of context with the others.
Conclusie: Taking Advantage of Average Position in Your SEO Strategy
The average position should be monitored since it assists in estimating search visibility. This helps to improve the SEO strategy remarkably.
Including such data in the context of the broader SEO analysis enhances comprehension, enabling precise performance and growth enhancement strategies.
Wildnet Technologies is a leading digital marketing agency in India. It has helped 4100+ clients with its SEO services by optimizing 25k+ #1 ranked keywords to garner more than USD 196K organic revenue.
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FAQs
What is Average Position in Google Search Console?
The Average Position shows your website’s mean ranking in search results for specific keywords. A lower number indicates a higher position.
How is Average Position Calculated?
It’s calculated by averaging the ranking positions where your website appears for all search queries and impressions.
What Does a Lower Average Position Mean?
A lower average position (e.g., 1 or 2) means your website appears higher on the search results page.
Can Average Position Fluctuate?
Yes, it can fluctuate due to changes in competition, search trends, or updates in Google’s algorithm.
Why Is Average Position Important?
It helps measure the visibility and performance of your website in search results, aiding in SEO strategy refinement.
