Key Takeaways
- Do you know the white label services meaning?
- The best kind of white label services are the white label digital marketing services!
- Read the blog to learn about white label marketing services in Niche markets.
With the pandemic the consumer demand shifted online, digital experiences on websites & apps have become a pivotal in the digital competitive battleground.
Thus, in the competitive business landscape we live in, it is vital for the business to stand out, especially in niche markets; hence, the demand for brand promotion and online marketing is increasing day by day.
White Label Marketing Services help digital marketing agencies and their clients to decipher the strategies that perform, and make the most out of the niche or specialized markets.
As with White Label Marketing Services, any marketing agency can expand their service portfolio with the added services of their white label marketing provider.
This blog will help you see the effectiveness of white label marketing services in niche markets and craft strategies accordingly!
If you are a business owner, a digital marketer, or a digital marketing agency, this blog is about to open up Niche markets like never before!
A few facts about Niche Markets
- Niche websites will make up almost 40% of the websites for new online businesses by 2025.
- User engagement is expected to be 30% more than the Broad-topic websites.
- In 2024, Niche websites with a focus on green technologies and sustainability will grow up to 55%.
- 70% of the consumers prefer online content that is catered to their specific needs, aka, niche websites.
- While by 2026, almost 60% of the Ecommerce startups will have niche specific content.
- White label digital agencies serving niche industries experience a 15-20% higher conversion rate on average due to the tailored nature of their services. Clients appreciate the specialized focus on their industry-specific needs, resulting in better ROI. (Source: Demand Metric, 2022)
- Digital marketing agencies utilizing white label marketing solutions save up to 40%-60% on operational costs by outsourcing industry-specific services to expert vendors rather than developing in-house teams. (Source: Gartner, 2023)
White Label Marketing Services and Their Importance in Niche Markets
Niche markets demand specialized resources that have niche specific experience & expertise!
How would it be possible to cater Niche Digital marketing services to all your clients?
Hiring digital marketing experts for each and every digital marketing demand is impossible and cost intensive.
On the other hand, if you opt for White Label Marketing Services, you get,
- Contractual Digital marketing experts
- Experts with niche experience & expertise
- Fresh perspective
- Service Portfolio expansion
- 40-60% Cost Savings
- 4X Business Growth
Challenges in the Niche Market
Niche markets come up with their own unique challenges as well!
They are:
- Compliances
Each niche market is protected and thus kept niche via the compliances that the industry players have to ensure.
This helps in garnering equally compliant offerings from all the competitors in the market.
When a niche market client comes to a digital marketing agency, they have to comply with these compliances too so that their client’s brand reputation does not get hampered.
- Specific Audience Targeting
Each niche market has specified audiences, so their targeting techniques must also be unique.
This cannot be achieved by digital marketing resources that haven’t worked in that niche market.
- Industry Regulations
Every industry has its own specific regulations that must be followed to work in that industry.
For example, the automobile and textile industries will have different regulations.
The resource adept in working in one industry will not be able to work smoothly in the other industry, especially when they are supposed to craft digital transformation campaigns.
- ROI or return on investment
Each niche industry will have a different way of calculating ROI when it comes to actual calculations.
Inculcating these calculations for digital marketing campaigns requires niche expertise.
- Performance
If you have a resource that already has experience working in your client’s industry, then they will be able to deliver better performance quickly!
- Custom expertise and Fresh Perspective
With niche experienced experts, you not only get to customize your digital marketing efforts but also bring in a fresh perspective and workarounds.
These benefits wouldn’t be possible had the niche resources not been engaged!
White Label Marketing Services: The Scope
The scope of White Label Marketing Services is vast!
White Label SEO Services
White Label SEO services help in delivering top notch niche SEO services like VSO or voice search optimization, ASO or app store optimization, Zero-Click search optimization, International & Multilingual SEO services, or more in sectors like Ecommerce, Healthcare, Games and more.
White Label PPC Services
White Label PPC services help you in catering Niche PPC services like Programmatic Ads, Google’s Display & Video 360 (DV360), Search Ads 360, Ad360, PMax (Performance Max), and more.
White Label Guest Posting Services
White Label Guest Posting services help in garnering top-notch guest posts on reliable guest posting websites in niche markets to garner leads, online traffic, and a boost to Organic standing of a website.
White Label Social Media Marketing Services
White Label SMM services help in targeting niche markets aptly using influencer marketing, social listening, social commerce, and UGC, or user-generated content.
White Label Web Development Services
White Label Web development services help in creating apt landing pages and in creating or revamping websites of your clients according to their niche markets and target audience.
Now that you know what all White Label Marketing Services you can avail, let us see their utilization in niche markets.
Case Studies | White Label Marketing Services in Niche Markets
Let us share some of our previous case studies of optimizing the Niche markets’ digital marketing via our White Label Marketing Services.
Ecommerce
Ecommerce industry is one of the toughest niche markets to crack!
Business overview
- An e-commerce client in the USA was using Amazon to sell its FMCG products.
- They had an annual turnover of USD 100,000.
Problem statement
- They were using Amazon’s e-commerce platform but were not meeting their sales target.
- They were getting very low visibility and had a poor ranking on Google.
Solution
- Their digital marketing agency brought in Wildnet as their White Label Marketing partner.
- Our Amazon PPC experts audited and optimized their PPC campaigns on Amazon.
- Plus, our PPC experts also used Google’s Display & Video 360 (DV360) to boost their presence on Google.
- Our SMM experts helped them build a top notch social media presence using UGC, Influencer marketing, and Social Commerce.
- Our SEO experts helped them optimize their digital presence organically.
Results
- They raked in 200% ROI from the PPC efforts and were able to generate great leads.
- Their ranking improved, and they started getting organic leads as well.
- Their social media handles helped them sell their products directly to the users, aka B2C.
Education
Education industry has way too much competition, and thus ranking on top in Google is difficult on these keywords.
Business Overview
- An edtech startup catering to commerce students and helping them train vocationally.
- The market they were catering was untapped, mostly!
Problem Statement
- They were not ranking on top with respect to their keywords.
- Their batches were running short of students.
Solution
- Their digital marketing agency used our VSO and Local SEO services’ experts to boost their SEO ranking on both voice searches and local searches.
- They did not have a social media account. Wildnet’s SMM experts created their social presence on Facebook, Instagram, and Snapchat.
- Their UGC or user-generated content was promoted on social media to garner more attention.
- Programmatic ads were used to target and then retarget their niche audience.
Results
- They were able to fill the seats in their batches within 2 weeks.
- They also got interest from reputable institutions and companies that liked their service offerings in making students capable of studying further and working accordingly.
- They were ranking on the top 3 in some keywords and at number one in other keywords via White label SEO and PPC services.
Real Estate
Real estate is a rewarding industry, but users are sceptical of investing, and thus the real estate industry finds it tough to convert users instantly!
Business overview
- A real estate firm located in Birmingham had launched a new housing project.
- They wanted to fill the houses as soon as possible.
Problem Statement
- They had taken loans from the market and needed money from customers to start building!
- Similar housing projects were about to start off and would cause confusion in the minds of buyers.
Solution
- They partnered up with a digital marketing agency for whom Wildnet is a white label marketing partner.
- Utilizing our SEO experts, the client’s digital presences, such as their website, PWA, or progressive web apps, and social media handles, were crafted or revamped.
- Their previous customers were contacted to share video testimonials, which were used as UGC in their PPC campaigns and landing pages.
- Influencers in their city were engaged to promote their housing schemes and share their USPs.
Result
- They were able to book 30% of their houses within a week!
- Their social media became hype, and users started tagging them due to their fun & interactive UGC promotion via Influencers.
- Discounts offered for great UCG helped them book visits further down the line.
- They started ranking on top of the Google Search results for housing in Birmingham.
Media
The media industry requires top notch creatives, content strategy, and apt placement of ads to ensure that a particular business is preferred over its competitors.
Business Overview
- A newspaper was planning to go digital as they were inspired by the digital transformation of their competitors.
- They needed a whole revamp and an effective content strategy for the next 6–12 months.
Problem Statement
- Their competitors were becoming popular even with lesser personalization and poor content.
- Their users were shifting to their competitors and discontinuing their monthly subscription.
Solution
- Thankfully, the digital marketing business they opted for was a long time agency partner of Wildnet.
- Their current digital standing was audited, and a content strategy to create hype was crafted.
- Their websites and progressive web apps were made to start sharing those news stories that were personalized as per the user preferences.
- Their social media handles started sharing memes and short videos that shared important news in brief, linking it back to their subscriptions (weekly, monthly, and quarterly) for more details.
- Using Google’s Display & Video 360 (DV360), Search Ads 360, Ad360, and Programmatic ads, their catchy creatives were shared where their target audience was going for their daily news fill.
Result
- They started getting their customers back, who were most delighted and grateful for the newspaper to go digital and in line with user preferences.
- They started getting a lot of weekly subscriptions, which got converted into monthly and quarterly subscriptions.
- Nano and Micro influencers started creating UGC based on their memes because no other newspaper was sharing meme based news.
- They were so delighted with their digital marketing agency that they signed up for a year long contract.
As you can see, when it comes to 360 degree digital marketing experience catering, our white label marketing services are the best, especially in the niche markets.
Selecting the Right Partner for White Label Marketing Services
It all depends upon the white label marketing partner that you choose, as their digital marketing experts will become your resources and cater to your clients under your banner!
Here is how you do it:
- Figure out your needs and gaps.
- Set a Budget
- Find out probable white label marketing providers.
- Go through their previous work and try to talk to their earlier clients to understand their working style, professionalism and feedback inculcations.
- Start small to test how your probable white label marketing partner functions.
- Make the final choice and scale accordingly.
With these steps, you can find your white label marketing partner for Niche markets or you can cut to the chase and contact us!
White Label Marketing Services: Challenges & Pitfalls
There are certain challenges and possible pitfalls that one might encounter if the best strategies of white label partnership are not followed!
Challenges & Pitfalls
Here are some of the challenges and pitfalls that you can come across in a white label partnership:
- Quality Degradation
- Communication Mismatch
- Extended Deliveries
- Poor Client satisfaction and retention
Best Strategies
Here are the best practices/strategies to follow for a fruitful white label partnership:
- Clear definition of business objectives, scope of work, timeframes, service quality, escalation matrices, and end of contract terms.
- Data tight NDAs or non-disclosure agreements
- Common and effective communication and project management tools
- Trainings and weekly meetings
- Open ended communication
The challenges that might have popped up in a white label partnership can be easily tackled with the best strategies and their adoption!
White Label Marketing Services: the Future of Niche Industries
The niche industries are going to explore the uncharted territories and would thus demand niche digital marketing services.
Catering to diverse client needs is only feasible for a digital marketing agency with an apt white label marketing partner.
Conclusion: Integrating White Label Marketing Services for Niche Industries
As the world progresses further in the digital age, the users will demand more personalized and apt digital business presences.
These businesses will turn to digital marketing agencies, and they in turn will need to opt for white label marketing companies such as Wildnet!
Wildnet Technologies is a top notch white label marketing company catering to the clients of 250+ agency partners and helping them save 40-60% on cost while growing with a 4X rate!
If you would like to know more,
- White Label SEO Services: The Opportunities, Challenges and Future
- Common Misconceptions about White Label Services: Debunked!
- Wildnet’s Digital Yum (our thought leadership’s weekly POV on the latest in the digital transformation industry)
Contact us now at info@wildnettechnologies.com and get your Clients’ Niche Markets digitally optimized!
FAQs
FAQ 1. What are white label marketing services?
Ans: White label marketing services are those digital marketing services that cater digital marketing experts to the marketing agencies so that their clients can get the all-around digital marketing experience.
Since the white label digital marketing experts work under the banner of the digital marketing agencies, the clients don’t know the difference.
FAQ 2. What is B2B white label?
Ans: Catering white label services to a business or an agency makes white label a B2B solution!
FAQ 3. Is white label profitable?
Ans: Yes, for both parties, as the white label companies based in developing countries have lower currency values.
FAQ 4. How White-Labeling Helps Agencies Target Specialized Markets?
Ans: Since white label agencies cater resources that have good expertise and experience in varied services, thus they can help to target specialized markets that require specific services that might not be needed for all clients!
FAQ 5. In what ways can white-label services help marketing agencies tailor their offerings to meet the unique demands of specialized industries or markets?
Ans: Clients are various industries that come up with varied digital marketing goals and demands.
For a digital marketing agency, it becomes difficult to cater to all these demands as they have budget restrictions when it comes to hiring full-time employees.
But with a white label partner, cost effective experts on a contractual basis solve it all!
FAQ 6. How does the flexibility provided by white-label services support marketing agencies in staying competitive and dominant within their chosen niches?
Ans: With the help of contractual digital marketing experts from their white label partner, the digital marketing agencies can hire experts from the global talent pool within a week!
This ensures their flexibility!
