PPC, or pay-per-click, is the paid part of search engine marketing, or SEM, while SEO is the organic part of SEM. Both are targeted at bringing more users to a landing page. SEO is easy to implement, track, and analyze, but PPC campaigns need a lot of work to stay relevant!
Digital marketing agencies provide both PPC and SEO to their clients. Thus, their main focus is to keep checking the various metrics like return-on-ad spend (ROS), click-through-rate (CTR), cost-per-click (CTC) and more to keep the PPC ad campaigns best suited for their clients!
If managed aptly, PPC campaigns hold the power to have great results, like,
- Increased growth,
- More traffic, and
- More leads.
While poor PPC campaigns decrease the above three points while also hurting trust between digital marketing agencies and their clients and leading to the loss of these clients.Â
A few facts to understand PPC:
- PPC campaigns are giving 200%Â ROIÂ i.e., USD 200 returned on USD 100 spent
- 84% of digital marketers and brands are getting good results from PPC campaigns
- From creation to management, PPC campaigns and accounts require an expert PPC resource.
- For an expert, it takes 3-4 hours per day to manage one PPC campaign.
- As per Wordstream, though, an average 1-3 hours per week is being spent on PPC campaign management by businesses all over the globe.
This means that either these companies do not have a PPC expert or are not spending enough time per PPC campaign (digital marketing agencies are overworked)!
Now, hiring an expert resource in PPC is a costly affair, especially when they only need to spend 3-4 hours/ day per campaign.Â
White Label PPC is the solution to your troubles, and by you, we mean digital marketing agencies! Why, you ask?Â
Benefits of white label PPC management include,
- All-around solution to your clients’ PPC needs.
- Saves time and money.
- You can increase your service offerings and clients as you focus solely on client coordination and sales.
- The competitive edge is boosted.
- Plug-n-play model per project.
- The latest technology, skill sets, and industry expertise are available.
This manifests in happier clients because they get it all at competitive pricing!
 What is White label PPC?
It is the outsourcing of your PPC campaigns to a third-party vendor that provides White Label PPC services. These vendors work under your label while providing services to your clients.Â
PPC is not limited to Google ads; it encompasses all sorts of digital marketing that involve spending, such as Programmatic ads and more.Â
 White label PPC vs. In-house PPC
Let us compare them so the digital marketing agencies can understand what they are missing out on!
| Important attributes | White label PPC | In-house PPC |
| Costing | Lesser as the white label partner (WLP) works in a different economy (India, China), no hiring and training, and no need for expensive tools and software. | Much more, as everything from hiring, training cost to tools testing and implementation is bought by you. |
| Expertise & Resources | Better and more diverse, certified PPC experts, vast experience in various niches, and using the latest tools.  | Resources are experienced but do not have diverse exposure and might not use the latest tools. |
| Scalability & Flexibility | Handle multiple campaigns, customize the services offered, and scale down or up as per your needs. | Handling multiple campaigns is difficult; customizing might not be possible (time and resource issues); scaling is difficult. |
| Competitive Edge | Maintained effortlessly, via all the above points and service portfolio broadening (acquiring new services as per the demand). | Difficult to maintain, as staying up-to-date on competitive pricing is tough! |
| Growth & Brand recognition (for you) | With the above benefits, your clients are bound to get better results and ROI, which means your marketing agency gets recognized and grows! | Difficult to grow and get your brand recognized! |
The above table strongly supports the inclusion of white label PPC partner in your digital marketing agency!Â
How to work with a White label PPC partner?
You might be wondering about how to proceed with such a successful partnership with a white label marketing agency? We got you!
- Partner with a suitable white label marketing agency or white label PPC provider.
- The partner will take care of the creation, execution, management, reporting, and more of the PPC campaigns.
- Setup standard operating procedures (SOPs), escalation matrixes, and response times (as per priority levels) between you & white label partner and you & your clients.
- Discuss and have clear expectations about deliverables, timelines, quality needed, and the scope & objectives of the PPC campaigns with your clients and partner (separately).
- To maintain transparency with your partner, ask that all steps be documented and shared with you!
- Your partner should follow through with the best practices, privacy policies, and confidentiality rules set by your digital marketing agency.
- Take charge and solve any issue proactively, as it builds the client’s reliance on you.
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From the aforementioned process, your agency’s PPC management workflow will get streamlined!
They will sail smoothly in the world of digital marketing via PPC, while their competitors will lag behind, trying to fix a thousand problems that could come up with multiple PPC campaigns!
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All of this will result in endless rains of more clients and ROI for the digital marketing agencies that take the bold and crucial step to partner with a white label PPC provider!
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We at Wildnet Technologies understand these thousand problems and have been helping a lot of digital marketing agencies with their digital marketing needs! We are a white label service provider focusing mainly on marketing via SEO, PPC, SMM, and guest posting. We also do website development under our white label services!Â
Many USA and UK-based digital marketing agencies have benefitted from our white-label services, resulting in 40% cost savings!Â
Wish to know more about white label and more,
- White label’s cost effectiveness for your agency
- Understanding White Label vs. Private Label and Reseller Services
- Our weekly newsletter
Connect with us now at info@wildnettechnologies.com and drench your agency in the benefits of white label services!
