Key Takeaways
- Did you know that SEO & AEO together can crack B2B marketing for your business?
- SEO services alone will not be able to garner desired results in the world of zero-click searches!
- Read our latest blog to know how AEO and SEO can upscale your digital marketing campaigns.
In this fast-changing world, the digital landscape has been undergoing constant evolution!
It is difficult for the SEO services to be able to match up to the latest tech infusions in the search engine market known as answer engines.
Only AEO, or answer engine optimization, can help in ensuring that SEO is completely covering the search results landscape.
In this blog, we will depict how important SEO & AEO are for B2B marketing!
If you are a business owner, a digital marketer, a B2B marketer, a tech enthusiast, or an AI expert, this blog will show you how to leverage SEO & AEO for B2B marketing.
A few facts about SEO in 2024
- More than 200 variables are used by the Google algorithm to decide the search rankings for websites.
- Even the number #1 search result on Google gets only 27.6% clicks!
- Around 60% of the pages that are in the Top 10 organic results on Google are at least 3 years old!
- The top 3 search ranking factors are High-quality content, Page experience and Backlinks.
- Voice search results contain 29 words on average!
Answer Engines: What are they?
Answer engines are those AI-powered models that are utilized by the users to get answers to their queries in a conversational tone.
Answer engines are of two types:
- Generative AI chat bots like ChatGPT, Perplexity, and more.
- Voice assistants like Siri, Alexa, and more.
They have increased the number of zero-click searches along with AI overviews.
Answer Engine Optimization: What is it?
Answer engine optimization or AEO is the newly developed SEO tactic to ensure that the clicks that were getting lost due to answer engines and AI overviews are not completely lost!
Using AEO helps in modifying the content so that,
- It is written in question-answer format.
- It is written in layman and conversational language.
- It is clear, concise, and short.
This will guarantee that your web content will be displayed on answer engines and featured snippets.
SEO & AEO: Strategic B2B Approach
When the two, i.e., SEO & AEO are combined, then they become the best SEO marketing strategy forward to tackle B2B marketing!
Because SEO & AEO combined will ensure maximum visibility, or, in other words, your clients will be seeing you everywhere, be it organic click-through searches or zero-click searches.
Here’s how you achieve that B2B marketing:
- Business Understanding
You got to understand your business, i.e., its current standing, competition, and the industry dynamics.
Along with that, also figure out the customer behaviour, target audience, and market position.
This will help you in calculating the value proposition of your business and the framework for discovering clients.
- SEO Audit
Now, it is time to undergo a comprehensive SEO audit that will check your SEO performance and carry out a SWOT analysis of the same.
The SEO audit will check your website’s technical SEO, on-page SEO, off-page SEO, backlinks, content, and do a competitive analysis.
While with SWOT analysis, you will be able to find out the strengths, weaknesses, opportunities, and threats to your business.
- Keyword and Market Research
You must understand the language used by your clients by doing thorough research to find out the keywords they use in their queries.
Along with that, a clear understanding of the target market helps in identifying the way forward into it.
- On-Page Optimization
Everything on the web page needs to be optimized for SEO & AEO.
You start with having a simple website structure and meta data to ensure that both the search engines and answer engines are able to understand them quickly!
- Content Strategy & Creation
Now comes the most important part, which will make your web content ready for the future by implementing SEO & AEO together.
Here’s what you do,
- To ensure SEO adherence, write long-form content with a word limit of 1500–2000 words using all sorts of keywords, be they long-tail or short, covering informational, commercial, and comparison intents.
- To ensure AEO adherence, write clear and concise content in question-answer format using conversational keywords.
Now to club them both together, you can write long-form articles, but ensure that each heading & subheading is written in question format and the content below it is short and easy to understand!
- Technical SEO
SEO requires page load speeds to be less than 2-3 seconds, while AEO needs it to be less than 2 seconds!
Accordingly, you need to have your website extra optimized for technical SEO if you wish to crack both SEO & AEO simultaneously!
Be it site structure, mobile-friendliness, schema markup, or more, do everything that can be done.
- AEO or answer engine optimization
As conveyed earlier, the average voice search result is only 29 words long!
And the word count on average for featured snippets is 40-50 words.
So ensure that your word count for an answer doesn’t exceed 50 words, and if it is around 40 words, then it is bound to be chosen for the voice search results as well.
- Analytics and Continued Optimization
The only way to stay relevant for the zero-click searches is to upgrade the content by analyzing it and improving it continuously!
So, set up a monitoring campaign by targeting KPIs or key performance indicators like organic traffic, CTR or click-through rates, conversion rates, and more to regularly monitor your SEO & AEO marketing campaigns.
And keep optimizing them as per the requirements to target your marketing and business goals.
With this strategic approach, your business can benefit from both SEO & AEO to reign on the B2B market for your industry!
SEO & AEO: The Impact on B2B Marketing
Now let us usher you into the era of benefits with SEO & AEO in regards to B2B marketing.
Boosted Visibility in Key Markets
Your business visibility would be so great due to SEO & AEO that your brand will start dominating the search results irrespective of their origin.
This means that your clients will only see your brand where it matters the most!
Increased Authority and Credibility
With SEO & AEO, you get to position your company as the leader in your industry, and it automatically builds the credibility & authority of the brand.
Future Search Readiness
The future of SEO is a combination of SEO & AEO!
If you leverage it now, then your business is ready for the future of online searches, while your competitors might be adopting it next year or later.
Long-term Returns on Investment or ROI
SEO & AEO together ensure that your business becomes sustainable for long-term growth, which will provide ROIs for a longer time period.
This will allow your operations to function smoothly, and you can make business plans accordingly!
So, you see now how effective SEO & AEO can be for cracking B2B marketing for your business.
Conclusion: B2B marketing is made easy via SEO & AEO!
B2C sales are great, but they are not long-term, while B2B sales help in establishing business relationships that can transform into business partnerships.
These business partnerships drive the business forward as they provide a steady stream of recurring income, which is possible only by ensuring that your brand is visible to the clients regardless of their searching methods.
With SEO & AEO, you get to tap into organic searches, voice searches, and answer engine searches.
It doesn’t get better than this, so do not miss out on this golden opportunity because you don’t know when the next one will arrive.
Wildnet Technologies is a leading Digital Transformation Company in India that is helping its clients rank at the top of their industries through a culmination of SEO & AEO along with other AI-powered digital marketing services.
If you would like to learn more,
- AEO vs. SEO | The Future of SEO in 2025
- All About Google Update of November 2024!
- Wildnet’s Digital Yum (our thought leadership’s weekly POV on the latest in the digital transformation industry)
Connect with us now at info@wildnettechnologies.com and gift yourselves the SEO & AEO powerup!
FAQs
FAQ 1. What is B2B marketing?
Ans: In B2B marketing, the business is done with another business instead of individual customers.
It helps in generating the long-term ROI for the businesses.
FAQ 2. What is B2C marketing?
Ans: In B2C marketing, the business is done with individual customers.
It helps in catering to the masses.
FAQ 3. Which is better, AEO or SEO?
Ans: Both AEO and SEO have different targets & methods, while both help in building organic visibility for a business.
Thus, none of them is better than the other, and none can be used as a stand-alone solution for your business’s digital marketing needs.
A combination of both, i.e., SEO & AEO, will help in solving the search ranking and organic visibility challenges for any business in the years to come.
FAQ 4. What will SEO & AEO help in achieving for a brand?
Ans: AEO and SEO together can help a brand achieve much more brand visibility!
SEO helps in aligning the website for better user engagement and click-through searches.
While AEO helps in aligning the website for visibility in zero-click searches such as answer engines, voice searches, and AI overviews via featured snippets on Google.
In short, together, AEO and SEO can help a business reach the top of their industry and stay there for a foreseeable future.
FAQ 5. How much time does AEO take to show results?
Ans: AEO is the latest edition in SEO marketing, and it is still evolving, so predicting the right number will not be possible.
Since the time taken by SEO is roughly 3 to 6 months, let us take that as the time for AEO to show results as well.
But when you leverage SEO & AEO together, it will have a better response and will get desired results in a shorter time and with a lesser budget.
