Key Takeaways
- The Google August Core Update 2024 is a core update, and its rollout is going to take one month.
- The search ranking bug was fixed on August 20, 2024, but its impact may linger for a while!
- One week (20th and then 27th) is a period that is suggested by digital marketing experts to judge the difference in performance of the website with and without the search ranking bug!
- Then you can finally see the changes happening due to the Google August Core Update 2024.
This August 15, 2024, has hit digital marketers and brands across the globe alike!
While India and Indians were busy celebrating their 78th Independence Day, Google came up with a surprise gift on its own and catered it to the world.
This new update is expected to take around a month, at most, but can be finished around the end of August.
Plus, Google also started facing a searching and ranking bug, which made things worse because now the digital marketers couldn’t pinpoint the drop.
If you are a business owner, a digital marketer, a general knowledge enthusiast, or an SEO enthusiast, this news is written for you!
Why wait for the Google August Core Update 2024 to be completed?
Understand that the digital marketing ocean is vast and deep, while the SEO seas are just a part of it!
And for the Google August Core Update 2024 to take effect on all websites and their webpages, crawling and indexing them in such a way that benefits good quality content over SEO focused content is going to take time.
Google is revamping its ranking system, so a full restart might be needed as well! Thus, we cannot be worried or show impatience during the rollout of the Google August Core Update 2024.
Website Ranking Downgrade: Combined or separate effects of the Google August Core Update 2024 & Search Ranking Bug?
The ranking bug took almost 5 days to resolve, and imagine what could have been its impact on your website’s ranking!
But the great news is that it got resolved on August 20!
This bug was juggling the search ranking of various websites across the globe to show changes in results, resulting in an unexpected up-or-down shift in website visibility!
Although Google reassured that the bug was not linked to the Google August Core Update 2024, a similar bug called the Google Search Index Bug popped up when Google came up with the June Spam Update of 2024!
Thus, you cannot say for sure which of the two events is causing your website’s ranking to drop!
How to Check whether Your Website is Affected from the Google August Core Update 2024 or not?
Wildnet Technologies thrives on nurturing possibilities for our clients and the digital marketing community as a whole, and that’s why we came with a separate blog and free tool to check the impact of Google August Core Update 2024 on your website!
Fig 2. A screenshot of the free Core Update Diagnosis dashboard that Wildnet is offering! [Source: Free Dashboard]
Conclusion
Now is the time to assess your content marketing and optimize it best to deliver top-rated content because the future favours the User Experience or UX, more than loopholes!
Wildnet Technologies is a leading digital marketing company in India, having catered to over 2100 clients over our 17-year journey!
If you would like to read more,
- Why is Digital Marketing Important for Small businesses?
- Will AI replace SEO as the AI search engines are on the rise?
- Wildnet’s Digital Yum (our thought leadership’s weekly POV on the latest tech and trends in digital marketing and more)
Connect with us now at info@wildnettechnologies to develop a Content marketing strategy that will sail along with the Google August Core Update 2024!
FAQs
FAQ 1. What is the importance of SEO in digital marketing services?
Ans: SEO or the search engine optimization is the key to unlocking organic or free digital marketing via aligning your content in such a way that it is optimized to be easily crawled, indexed, and ranked on the search result pages or SERPs.
FAQ 2. Will the Google August Core Update 2024 also impact PPC and SMM campaigns?
Ans: In theory, they should, as PPC and SMM also utilize keywords, but it will all be clear once the dust settles in!
FAQ 3. Can Wildnet Technologies help in planning an SEO marketing strategy to counter the Google August Core Update 2024?
Ans: Yes, we can, and to be honest with you, our focus is always on content marketing and enriching your brand’s content to be rated and ranked the best on search result pages.
We do use keywords that help in SEO alignment, but we do not overuse any keyword. And we ensure that all the other aspects of UX, i.e., mobile friendliness, website structure, backlinks, and more, are also best suited for ranking!
FAQ 4. What are the various digital marketing services offered by the best digital marketing agency in India?
Ans: Wildnet Technologies, aka the best digital marketing agency in India, offers 360 degree digital marketing services such as,
- SEO services
- PPC services
- SMM services
- Content Marketing services
- Guest Posting services
- Link Building services
- VSO, voice search optimization services
- ASO, app store optimization services
- International and Multilingual services
And much more!
FAQ 5. Do you charge a lot for being the caterer of the best digital marketing services in India?
Ans: Let us help put your mind and wallet at ease!
We get on a discovery call with a new client and understand their requirements. Afterwards, we conduct an in-depth audit to understand their brand’s current standing and their competition.
With this data and the timeline shared by our client, we craft a tailor made digital marketing strategy for them that includes a holistic approach to digital marketing.
For example,
- With SEO, ROI can be boosted up to 500 to 1300% in the long term.
- With PPC, Roi can be boosted up to 200% in the short term.
Thus, as per your choice, budget, and scaling requirements, the way forward is set and the prices are shared!
If you are a Fortune 500 company, SEO marketing would cost more compared to a startup.
