Key Takeaways
- Does your digital marketer use digital marketing analytics AI?
- Applications of generative AI in marketing analytics have shown revolutionary results!
- Read our LinkedIn Newsletter to know the power of AI tools for marketing analytics…
Marketing analytics is the most important way to optimize the marketing campaigns.
Without optimization, any marketing campaign will lose out to the competition and rapidly evolving market.
In 2024, Digital Marketing has diversified a lot, be it omnichannel marketing, voice search optimization, dark social, and more.
And thus, AI Marketing Analytics is the solution that can cover all these niche marketing methods.
In this LinkedIn newsletter, we will dwell deep into AI marketing analytics so that you get to know their hidden powers.
If you are a business owner, a digital marketing agency, a digital marketer, an AI expert, or a marketing enthusiast, this newsletter will make digital marketing easy for you!
A few facts on AI Marketing Analytics
- 48% of the marketing teams’ main goal in 2024 is to adopt AI as much as possible.
- 81% of the digital marketers use generative AI in marketing analytics for insights, and 90% of them use it for quick decision-making.
- AI marketing analytics also helps in marketing automation, which is the fourth most popular usage of AI in marketing.
- 40% of the marketers utilize AI for doing in-depth research.
- Marketers have a positive outlook about AI marketing analytics.
How is AI making Marketing better?
Now let us get to know how AI is revolutionizing the whole marketing industry.
As you know, the fine line between marketing and digital marketing has become blurry in 2024, and it might very well disappear in the future.
Because t The world is moving to a digital platform, it started with social media, and now it has ventured into a VR platform like Metaverse.
Thus, AI is vital in such times when the near future has users interacting in the digital world, as the vastness of digital marketing can only be covered by AI-powered marketing.
Here’s how AI marketing analytics makes marketing better:
- Reduced Human Errors
The marketing world comes along with many repetitive tasks, which can lead to human errors!
But with AI, such tasks can be automated, which will ensure fewer mistakes.
- Business Process Connection
Marketers have to work with various experts, be they content writers, graphic designers, or more, and keep stakeholders from their agency and the clients in loop.
This can become difficult & could lead to miscommunication or a lack of timely communication which can averted easily by using AI to keep all the key players and stakeholders on board, in real time.
- Better Customer Support
Businesses know how challenging it is to understand their customers fully.
Customer support is a unique way of understanding your customers and solving their trouble points.
With AI, you can use chatbots that will provide customers with real-time responses and make them feel taken care of 24*7.
- Marketing Automation
The marketing world comes along with various reports that need to be generated on a daily, weekly, fortnightly, and monthly basis.
Since marketers are always using their precious time and energy on delivering the best possible marketing campaigns, they might forget these reports, or at least some of them.
With marketing automation powered by marketing analytics with AI, the reports can be automated along with all the other repetitive tasks like posting!
- Less Workload
Even though digital marketers are the most sought-after professionals for their creativity, their work doesn’t allow them enough time to think freely!
This creates a never-ending cycle of creative requirements that gets fulfilled barely.
But with AI handling basic tasks such as visual creation and more, digital marketers will be able to focus more on bringing innovative ideas to their clients’ tables.
- Improved Stock Control
The market changes quite rapidly these days since the constant bombardment of trends and technologies.
This means ensuring proper resource allocation, products, services, and more to keep your pricing competitive as well as profitable is a constant hustle for businesses.
With AI, both the digital marketing agency and their clients will be able to target the best possible numbers to ensure adequate inventories.
- Digital Marketing Ads
The days when digital ads were created by a group or team of individuals are slowly going away!
Now, many AI tools allow Ad creation from simple images, videos, and reference text.
This helps in creating multiple renderings of the ad and then you simply choose the best version of it.
- Richer Customer Exp
Customers love to be catered to with a UX or user experience that is tailored to their preferences!
This means that more personalization in a client’s online presences, be they a website, app, social media platforms, or more, will lead to better customer experiences.
- Boosted Customer Satisfaction & Retention
If customers witness a better UX from a website or more, then they are bound to stay longer on that website.
This will give the business a better shot at converting them!
In short, AI marketing analytics helps in delivering a better customer experience, which leads to boosted customer satisfaction as well as retention.
- Right Messaging on Time
Using AI marketing analytics, businesses can easily know when their target audience comes online, which platforms they use, and what they do there.
This helps in contacting the target audience at the right time with apt messaging showcasing the business’s offerings.
- Business Assist
Businesses run on data, people, and profit!
All three can be better studied and optimized using AI that learns from past data and marketing campaigns to deliver better suggestions for the improvements that will lead to quicker appeasement of the users.
- AR/VR Support
Meta and many other big IT names are working on creating solutions that allow AR, or augmented reality, and VR, or virtual reality platforms for enhanced digital interactions.
Many businesses are using AR platforms and omnichannel marketing to make the customer experience seamless.
This ensures that customers stay loyal and become word-of-mouth advocates of the brand.
But optimizing for AR and VR worlds is only possible via AI marketing analytics.
Thus, from the above applications of AI in marketing, we can easily see the potential for success with less burden and hustle!
How does AI Marketing Analytics will help in 20254?
Now, we will show you how AI & ML help in simplifying and improving marketing analytics in 20254.
The greatest power of AI is to learn from the real world via ML, or machine learning, using NLP, or natural language processing, to understand the conversational language used by humans.
This learning helps first and foremost in optimizing the analytics and numbers aspects of marketing via AI marketing analytics.
Here are some of the areas where AI-powered marketing analytics help:
- Analysis of Massive Marketing Data
If a business wishes to be on top of their industry and beat their competitors solely with the power of accurate marketing, then AI comes handy!
Because AI can easily scour through the mountains of data collected for business analysis, competitor analysis, and user analysis.
Leaving the stakeholders with time to focus on core contingencies in the meantime.
- Quicker Data Processing
AIs have been bestowed with immense computational power, and it helps in analyzing large amounts of data quickly!
If space-time problems can be solved on supercomputers running on AI, then your business’s SWOT analysis can easily happen with AI marketing analytics.
- Examine Consumer Data
Knowing your consumer is unavoidable in the 21st century!
Because it helps in creating the ideal user personas of hypothetical customers via which marketing campaigns are guided.
AI marketing analytics help in analyzing the vast amounts of consumer data from all corners of the world!
- Development of a Predictive Model
Don’t you wish your business had predictive models powered by AI marketing analytics?
These models will help in tackling any problem in real-time and prevent it from escalating to a larger scale.
- Cater Future Insights
With a predictive model powered by AI marketing analytics, getting future insights will be a piece of cake.
These future insights will help you know which way the industry will shift and you will be able to help your users without any disruptions.
- Consumer Preferences Insights
A business thrives on expansion, but normally businesses are afraid of all the backend work that is involved with it.
While with AI marketing analytics, getting insights into consumers of a new market or an existing market is quite effortless.
- Consumer Centric Choices
When you know what your consumers want way before the competitors, it is time to put this valuable piece of information to use.
Businesses can use the insights provided by predictive models to craft or revamp their online presence with the help of their digital marketers to focus solely on consumer-centric choices and offerings.
- Refined Target Audience
Don’t you wish your target audience was refined constantly to inculcate only those individuals that are interested in your offerings?
But constant upgrades mean dedicating resources that could have been otherwise utilized.
With AI marketing analytics, though, all this refinement will happen in real-time (with your approvals)!
- Custom Shopping Experience
The shopping experience can be customized as well!
By mixing AR and VR experiences along with omnichannel marketing, a seamless and customer-centric shopping experience can be catered to by using AI marketing analytics.
- Influence Network Analysis
Don’t you wish you knew which influencer to partner with?
But how do you find your brand the right influencer?
With AI marketing analytics, you can easily examine the influencer network to find out those influencers that matter to your brand and resonate with your target audience.
As you can see from the above information, AI marketing analytics is vital for a marketing campaign to be crafted or revamped in a new and shining light.
Possible Challenges and Considerations of AI Marketing Analytics
When new technology emerges, there are always a few challenges that can come up with it.
We are here to help you with potential challenges that can come up with AI marketing analytics and the consideration you need to ensure their prevention.
- Data Security & Privacy
Since AI is all about learning from data & becoming smarter, the data it uses raises security and privacy concerns.
But if the AI is developed with such an option that either it uses only freely available data (third party data) or informs the users that it will be using their data to learn, then the data security issue can be prevented.
For example, Apple users are informed that the Apple Intelligence might use their data for learning purposes.
- Affordability & Implementation
AI is a relatively new technology, and thus its affordability can become an issue for small and medium-sized businesses.
That’s why it is best to start off with free AI tools to understand which one works better and then take its paid version.
Plus, handling and implementing the AI tools can be a challenge, as not all the employees will be technically adept enough to understand them.
You can engage digital marketing firms that use AI tools so that your brand marketing is powered by AI and handled by technically sound professionals!
- Lack of Trust & Understanding
Even if the higher management sees the potentials of AI, many times the employees feel threatened by AI.
Because AI might not be smart enough right now, but once it learns the business operations in detail, it can surely replace some employees.
Senior management should intervene and relay the truth, i.e., employees have a chance to learn AI while the cost expenses are handled by their company.
Everyone won’t be getting this golden opportunity, and the demand for AI-ready employees is going to skyrocket in the near future.
- Regulation Impacts
Countries and other regulatory bodies have started working on AI laws, and this means that AI usage will be regulated by these laws in the near future.
So, ensure that you use such AI tools that are compliant with user privacy laws like GDPR (in Europe) to be one step ahead.
It is clear that AI use can be optimized to be human-friendly, plus it makes your business and employees much more valuable compared to your competitors.
Future Scope of AI Marketing Analytics
Would you like to know what AI marketing analytics have in store for you in the near future, possibly 2025?
Well, here it is,
- Increased Marketing Automation
The marketing world is undergoing a rapid transformation courtesy AI!
Marketing agencies are switching to all-inclusive AI tools for top-notch digital marketing services.
And it is bound to increase further in 2025.
- Mobile Marketing
Mobile devices are about to takeover the desktop or laptop as they have gained enough hardware as well as software to beat the computing power of traditional computers.
Plus, mobile devices make it easier for the users to carry out their personal and professional work on the go!
Thus, AI marketing analytics used to boost mobile marketing will result in amazing results and profits.
- Hyper Personalization
With the use of AI marketing analytics, user personalization has reached a new era that is called hyper personalization era.
This means that AI is used to study the preferences, behaviours, and demographic factors that can be used to easily convert visitors into users.
Plus, it brings more users as the previous ones spread the good word.
- Blockchain Integration
AI is all about artificial intelligence, and wouldn’t it be better with the transparency from blockchain?
Using blockchain ensures that all the business operations can be time stamped and business transactions can be vetted automatically!
This means that the efficiency brought by AI marketing analytics can be supported by the self-verification and real-time information shared by blockchain.
This will make business operations quite fast and reliable.
- Increased AI-powered marketing jobs
As AI marketing analytics takes hold, the requirement of professionals who are adept in using AI tools in their fields would be in demand.
So, if you do get the opportunity to use AI at work, grab it before it becomes a mandatory requirement!
- More User-centric marketing
With AI marketing analytics, the user-centric approach in marketing is only going to exponentially increase.
And the brands that follow through will be reigning champions for a long time.
So, get your hands on the right digital marketing firm that delivers AI-powered digital marketing services, such as Wildnet!
Conclusion: AI plays the biggest role in shaping marketing analytics in 2024!
Yes, AI’s role in marketing is unavoidable in 2024, while in the near future, it is going to be everywhere!
And the role that AI plays in marketing is powered by AI marketing analytics.
Because marketing is done on data-driven insights, which are easy to garner via AI marketing analytics.
So, shed your fear and scepticism and try something new now rather than trying it out when it becomes old!
Wildnet Technologies is a leading Digital Marketing Company in India that has helped more than 4100+ clients (startups and Fortune 500 alike) to rake in the benefits of 360-degree digital marketing services along with AI marketing analytics.
If you would like to know more,
- Why is AI for SEO the Future of Search Engine Marketing?
- 5 Advanced E-commerce SEO techniques for Larger sites
- Wildnet’s Digital Yum (our thought leadership’s weekly POV on the latest in the digital marketing industry)
Connect with us now at info@wildnettechnologies.com and get an AI marketing analytics boost!
FAQs
FAQ 1. How will AI affect marketing in 2025?
Ans: AI is making marketing much more reliable, easy, and result-oriented in 2025 by using AI marketing analytics.
FAQ 2. What is the role of artificial intelligence in business in 2025?
Ans: AIs can help find those areas where improvements can be carried out, which will lead to better productivity and quality.
In short, greater ROI or return on investment is possible for businesses if they use AI in 2025.
FAQ 3. How is AI shaping the future of marketing?
Ans: AI’s future scope in marketing can be witnessed in trends like mobile marketing, blockchain integration, marketing automation and much more.
All this will make marketing much more desirable for businesses in the future!
FAQ 4. What is the projected market value of the AI by 2025?
Ans: As per Statista, USD 184 billion is the expected market value of AI in 2025!
FAQ 5. Is AI marketing analytics affordable even for smaller businesses?
Ans: Yes, it sure is!
Because for a small business, less analysis will be needed, and thus the AI tools will be used less.
But instead of buying an AI tool for marketing analytics and more, engage a top-notch digital marketing business in India like Wildnet to do it for you!
FAQ 6. Which is one of the best AI marketing analytics tools?
Ans: Semrush is the best marketing analytics tool with AI!
