Key Takeaways
- Are you also witnessing search ranking fluctuations due to the Google latest update?
- The recent Google update has put the whole digital marketing world in frenzy.
- Read our latest LinkedIn newsletter to know the latest information on Google updates today!
The onus of keeping the digital world more and more user-centric has been taken upon by none other than Google themselves.
They are doing it via core and broad updates. This year itself, they have released 5 updates.
This means great news for users, but it creates hassles for the businesses and their digital marketers.
In this LinkedIn newsletter, we will update you regarding everything that we know about the latest Google update, i.e., the Google November core update of 2024.
If you are a digital marketer, a business owner, a marketing enthusiast, or a tech freak, this newsletter will help in making sense of the latest Google November 2024 core update.
A few facts about Google Updates 2024
- Google’s March 2024 Core Update was released on 5th March, and its rollout lasted 45 days.
- Google’s March 2024 Spam Update was released on 5th Mar, and its rollout lasted 14 days and 21 hours.
- Google’s June 2024 Spam Update was released on June 20, and its rollout lasted 7 days and 1 hour.
- Google’s August 2024 Core Update was released on 15th Aug, and its rollout lasted 19 days and 4 hours.
- Google’s Search Ranking Bug was detected on 15th Aug, and it took 4 days and 11 hours to resolve.
What is a Google Core update?
When Google comes up with a big update that will shake up the internet as we know it, then it is known as a Google Core update.
Using core updates, Google revamps its search engine and thus indirectly changes the way,
- Users get search results (to their queries),
- Web content is catered, and
- Websites are marketed.
The goal of these updates is to ensure that only the top-notch as well as user-friendly information gets the light of the day on the first search result page or SERP, AIO, or AI Overviews and voice search results.
There is another term called the board update, and in the below segment, we will make it known to you as well.
Core Update vs. Board Update
It is vital to know the differences between the two main types of updates from Google, i.e., core updates and board updates.
| Google Core Updates | Google Broad Updates |
| It helps in improving the value-added provided by search results. | It helps in collaboration, meeting preparations, and more. |
| It changes the search ranking of websites. | It makes the meeting coordination perfect. |
| An example of a Google Core update is the August 2024 Core update. | An example of a Google broad update is the March 2024 update. |
Fig 1. A tabular representation of Google Core updates vs. Google Broad updates.
So, in short, Google updates ensure that Google’s services and products stay relevant to the ever-changing demand for innovation and user personalization.
Google’s Core Update of November 2024
Google released its latest core update on 11th November 2024 to make their search results better and uplift the genuinely useful user content.
It will also ensure that the content that is created just for ranking on search results ranks down.
It will be taking at least 2 weeks or fifteen days to roll out.
It is suggested by Google to not panic until the rollout is complete because only then will the final impact of the Google November 2024 core update be visible.
Google November 2024 core update: Significance
Knowing the significance of the Google November core update of 2024 is vital, as it will help the various stakeholders to know their current standing.
Here it is,
Site Owners
If your website was negatively impacted by Google’s September 2023 Helpful Content update, then you will have to wait further to see the big recoveries.
But the hope stays alive, especially with this Google update!
Here are the key pointers to look for:
- Wait for the Google update to completely rollout.
- Use Google Search Console data after the rollout is complete to compare the online traffic before and after the update.
- If your website loses more than 20 positions, then this update has definitely impacted your website, and it is time to revamp the web content.
- You can follow Google’s self-assessment guidelines that we will be sharing in this newsletter.
In summation, have your main focus on boosting the quality of content from a user perspective instead of crafting it for the SEO perspective.
Users
This update brings delightful news for the users, as the user-centric content that will get better search rankings after the Google update is rolled out.
Or, shall we say, less of the only-good-for-SEO content after this Google update has been rolled out.
Digital marketers
Digital marketers are in a frenzy because they just recovered their clients from the aftermath of the Google update of August 2024.
But they are now adapting to the user-centric approach in the aftermath of Google Core updates.
Thus, the Google Core update of November 2024 is quite crucial for all the internet users, and it will make the search results better for them.
Google Core Update of November 2024: Impact
Now let us relay the impact of this Google Core update till now.
We will keep on sharing the same with you as we come across it and as the rollout happens.
Organic & AIO overlap
The organic search results and the AI overviews are seen overlapping!
It was first noticed in September 2024, especially in the first search result page or the top 1-0 organic search results.
This means that a high-ranking web page (organically) is much more likely to feature in the AI overviews of Google.
But the final word can only be given once this Google update finishes rolling out!
Shopping Queries’ Rankings
The important thing that is noticed in the shopping queries’ ranking is that the overlap witnessed for other search results between the organically ranked content and AI overviews is not seen here.
Downward Trends
The overlap is seeing a downward trend though, as per BrightEdge, as they saw the overlap percentage at,
- 3% on 8th Nov,
- 3.7% on 9th & 10th November, and
- It is going down further as the Google update rolls out!
Increased volatility
The increased volatility suggests that a redistribution is underway regarding search rankings in Google.
Here is the SERP impact of this volatility
- 6% in the Top 10 organic rankings,
- 5.9% in the Top 11-20 organic rankings, and
- 3% in the Top 21-30 organic rankings.
This is pretty big news for the businesses that rank on the first three search result pages or SERPs for any keyword!
Industry Specific Changes
Here is how this Google update is impacting industry-wise:
- E-commerce shows a -22.1% shift.
- Education shows a -7.3% shift.
- Healthcare shows a -1.5% shift.
- B2B Tech shows a -0.4% shift.
If you are from these industries, now you can have some idea about how much your search rankings are going to be disturbed!
AIO citation patterns
As per the Insights from Volatility Rates by BrightEdge, the AIOs are showing certain patterns that state the following:
- Educational content remains strong!
- Product-based content is seeing higher volatility.
- Research sites are showing resilience in the face of this Google update.
- Industry expertise is leading the way and gaining importance.
With these impacts, you can understand and speculate how your web content is going to fare by the end of the rollout of this Google update.
How do you ensure your content is never affected by Google Core Updates?
Here are Google’s self-assessment guidelines to understand and upgrade your web content to become user-centric.
There is a list of questions that can help you judge your content accurately, and they are as follows,
Self-Assessment
- Is your content sharing genuine information, be it from research, analysis, or reports?
- Is your content able to cover the topic substantially?
- Is your content catering any insights or interesting info?
- If your content cites from other sources, is it simply rephrasing or adding any further value to it?
- Are the headlines and page titles helpful in summarizing the content?
- Are the headlines and page titles portrayed in a shocking manner?
- If you were a user, would you bookmark your web page?
- Can you expect your content to be published in print media?
Expertise
- Is your content trustworthy enough to be quoted in other places?
- Does your content give the impression of well-researched writing?
- Is your writer an expert or a hobbyist?
- Is your content free from any factual errors that can be easily verified?
- Is your content worthy of users’ money?
Production & Presentation
- Does your content have any spelling and styling issues?
- Is your content looking like it was crafted in a hurry?
- Is your content produced in an open-source way so that the individual content creators are not getting the due attention?
- Is your content mobile-friendly?
Comparison
- If you compare your content to your competitors’, will it be able to prove its worth?
- Is your content serving the users or the search ranking algorithms?
By honestly answering these questions, you will figure out if your web content is SEO-facing or user-facing.
Mostly, the web content is SEO-focused, but now that the Google update of November 2024 is here, it is time to make the switch to a user-friendly approach!
Conclusion
Here is the conclusion we can draw from the updates about the Google update of November 2024, and they are asking websites to have more user-facing content even if they are not ranking on page 1 of SERPs.
And the AIO citations are going to have more fluctuations, so do not rely on them as of now!
Although Google’s AI overviews are not a welcome change, especially for digital marketers, as they take away the power of traditional SEO services, the current Google update is about to make it much more relevant.
In short, hold your horses and plan user-centric content, especially when the festive season is upon us!
Wildnet Technologies is a leading Digital transformation company in India that has helped more than 4100 clients rank at the top of their industries by adapting to the Google updates over the years.
We do it by using the 360-degree digital marketing services powered by AI and other latest tech & trends in the market!
If you would like to know more,
- Leveraging AI for Enhanced Digital Marketing Campaigns
- AI Marketing Analytics’ Role in 2024
- Wildnet Technologies: Your one Stop Digital Partner
Connect with us now at info@wildnettechnologies.com and get your website a user-centric makeover!
FAQs
FAQ 1: Will Google update hamper my website?
Ans: Depending upon how user-focused your web content is, your website is going to fare in this Google update.
If your web content was SEO-focused, then it is going to lose some search ranking. It is possible to lose even more than 20 points.
While if your content was user-centric, then you are bound to see your search ranking go up!
FAQ 2: Why are Google Core updates carried out?
Ans: Google core updates happen to make sure that the value addition power of great content is not lost in comparison to highly paid SEO marketing campaigns.
In short, whether you shell a lot of money on digital marketing or not, if your web content is not worth the users, it will lose its rankings on Google after the Google update of November 2024 finishes rolling out.
FAQ 3: How to ensure that my web content is up-to-the mark?
Ans: You can follow Google’s self-assessment guidelines mentioned in this newsletter to be the best judge of your content!
FAQ 4: How much time will the Google Core Update of November 2024 take to roll out?
Ans: As per Google, it is supposed to take 2 weeks, but the exact number will only be declared once the rollout is complete.
FAQ 5: What can you do right now to ensure my website’s search rankings do not deter?
Ans: We can craft excellent user-friendly content via top-notch content marketing along with the best possible SEO practices to ensure that your website’s search rankings only go up from now on!
FAQ 6 How do you do Google Update download?
Ans: You simply search it on Google and proceed with the search result that is up to your liking!
