Can eCommerce brands counter the Rise of Voice Search in 2025 with Voice Commerce?

Key Takeaways

> Voice eCommerce or voice commerce is gaining popularity across the world in the online shopping industry.

> By reading this LinkedIn newsletter, you can understand and prepare for the voice shopping trends.

> And as you reach the end of this writeup, you will be ready to leave your eCommerce competitors behind via voice commerce.

Table of Contents

1. A few facts about eCommerce and Voice Commerce 
2. What is a Voice Search and how to counter it?

2.1 Why are voice searches important in 2025?

3. Voice Commerce: How does voice search impact eCommerce SEO strategies in 2025?

3.1 Do you know what this means for the eCommerce businesses? 

4. Voice Commerce: What are the best ways for eCommerce brands to optimize product listings for voice search?
5. Voice Commerce via Voice Search Optimization
6. Voice Commerce Strategy in 2025: Tips for Apt Implementation
7. Suggestions for Voice Commerce-based Content Marketing
8. What is the future of voice commerce?
9. Conclusion
10. FAQs

Voice searches are eating away the click-through search market, and due to which businesses are losing online visibility.

eCommerce businesses that rely heavily on online visibility and organic reach to rope in clients are facing the brunt of it. While the industry leaders are using voice commerce.

But we are sure you must have heard that where there’s a will, there’s a way!

And this LinkedIn newsletter is about helping eCommerce businesses leverage voice commerce to find the way amidst the rise of voice searches in 2025.

A few facts about eCommerce and Voice Commerce

–        The global eCommerce market share will reach USD 4,324 billion in 2025.

Fig 1: A bar graph representation of Global revenue share of eCommerce businesses from 2018 to 2028. [Source: Statista]

–        While by 2029, it will touch the USD 5,887 billion mark.

–        With eCommerce user penetration of 42.4% in 2025, the average revenue per user, or ARPU, will be USD 1,559.

–        Roughly, 20.5% of people across the globe are currently using voice searches.

–        There are 8.4 billion voice assistants in use, while the current human population is 8.2 billion.

What is a Voice Search and how to counter it?

When users leverage their voices to search for queries, be it on search engines, voice assistants like Alexa, Siri and AI chatbots like ChatGPT and more, then that search is called a voice search.

Voice commerce is the new way of doing eCommerce business, as the click-through searches are losing the battle to voice searches in 2025.

A few of the leaders, like Amazon, eBay and more, have started leveraging voice commerce to ensure their clients increase.

Why are voice searches important in 2025?

Even though it is obvious, we will give a detailed answer that is going to help you convince your senior management to switch to voice commerce.

Fig 2: A graphical representation of the reasons behind the rise of voice search in 2025.

Here are the voice commerce trends that are making voice search optimization crucial:

➥ Popularity of Voice-activated Devices

The voice-activated devices are getting quite popular because of their,

Ø  Convenience & Hands-free functionality

Ø  Integration with Smart home devices or IoTs (Internet of Things)

Ø  Rise of Virtual Assistants

Ø  Mobile-friendliness

➥ Changing Consumer Behavior

Consumers want to do as little as possible and get the same or even better results, which is quite possible via voice searches.

➥ Conversational Searches

Voice search eCommerce allows users to ask what they want by simply saying it in their language; otherwise, they had to type their queries.

The same thing applies to searching on a search engine.

➥ Direct Question- Answers

The direct question and answer (Q&A) approach is why voice search is getting chosen over click-through searches.

Thus, as the users shift to an easier way of searching the internet, businesses need to inculcate it in their digital marketing efforts to ensure that the customers keep coming.

Voice Commerce: How does voice search impact eCommerce SEO strategies in 2025?

For your information, voice assistants were launched to help users play music, set reminders and more.

But they kept evolving into a smart assistant who can even browse the digital realm and find what the user is looking for.

This further ventured into online shopping assisted by voice searches, and now it is predicted that about 50% of the online shopping could come from voice searches in 2025.

Do you know what this means for the eCommerce businesses?

It clearly states that the eCommerce businesses need to revamp their digital marketing strategies, be it SEO, PPC, SMM or more.

Since PPC, or paid ads services are all about running ads, voice commerce helps in choosing the right conversational keywords, and then they are optimized as per their performance.

And when it comes to SMM or social media marketing, then conversational keywords and themes can be leveraged to create content accordingly.

But in the case of SEO, eCommerce businesses need to do a lot of work.

Because SEO is the most important aspect of digital marketing for an eCommerce brand, and it leads to the most sales in the long term (roughly 500% to 1300% ROI).

Also because PPC, SMM and other digital marketing services are used to bring the visitors to an eCommerce business’s website or app, but then to ensure the sale, SEO is the only hope and way forward.

In short, eCommerce SEO strategies are the most impacted by voice searches.

Voice Commerce: What are the best ways for eCommerce brands to optimize product listings for voice search?

If you are wondering how eCommerce businesses can leverage voice commerce, well, here it is: an in-depth process to revolutionize your digital marketing for voice searches.

➥ eCommerce Marketing strategy for Voice Searches

It starts with understanding your customer, be it their needs, wants, preferences, and shopping patterns.

Once that is understood, the ideal user personas can be crafted, keeping in mind voice-assisted searches, and then an effective eCommerce marketing strategy can be drafted.

➥ Voice Search tailored Offers

Get to know what your customers buy most of the time and offer those items in a custom manner by modifying their pricing via special incentives that focus on voice searches.

➥ Voice Search Structured Data & Schema Markup

Are you wondering what role schema markup plays in improving voice search visibility for eCommerce websites?

Well, it’s a valid question, and the answer is that with a voice commerce optimized schema markup and structured data, the voice assistants find it easier to crawl your eCommerce website.

Therefore, the chances of your eCommerce business featuring on voice assistants increase.

➥ AI-powerup

AI can be of great help when your eCommerce company is trying to capture voice searches.

 Ø  Machine Learning helps in understanding the users via their searches and the conversational language they use.

Ø  Predictive Insights driven by the understanding garnered from machine learning can then guide the eCommerce firms to reap in the bounties that await them via to apt user customization.

➥ Voice Apps

If you are thinking, how can conversational AI and chatbots enhance voice search experiences for online shoppers?

It is the latest AI integration, and it is helping eCommerce brands cater 24×7 support throughout the year, decrease their budgets spent on customer care and ensure customer retention.

➥ Voice Search Optimization

Voice search optimization or VSO is quite in demand because it helps the businesses switch from a search engine-friendly marketing or SEO to a voice search-friendly marketing or an upgraded level of user-centric approach.

It leverages,

Ø  NLP or natural language processing, which is an effective feature of AIs that helps computers understand human language.

 It is being used to understand voice searches and cater to them accordingly.

Ø Use of Long-tail keywords are the lifeline of VSO, or voice search optimization, because when users don’t have to type, their queries get longer, aka long-tail keywords.

Ø  Voice search-friendly content is vital because it ensures that the answer is not given in lengthy paragraphs and articles.

Rather, the voice commerce content is short and simple and provides just enough information to satisfy the query in about 50 words (max).

Ø  Local SEO also needs optimization for the voice searches because local searches result in purchases within 24 hours.

VSO for Local SEO is done by leveraging all the above pointers in GMB or Google My Business, GBP or Google Business Profile, Reviews & Ratings, Local citations and more.

It seems like a difficult process, but as you can see from the above explanation and key pointers, voice shopping is all about breaking down the complex information.

This broken-down piece of information is then catered to the users in a voice search-friendly format.

Voice Commerce via Voice Search Optimization

If you wish to know more about voice search optimization for voice commerce, then away we go.

➥ Focus on Conversational Keywords

Instead of fighting with your competitors for short keywords, benefit from conversational keywords.

They will be easy to rank on, use and solve your voice search in eCommerce troubles.

➥ Crafting FAQ-styled Content

The more questions and answers you use on your website, blogs, articles, PRs and other long-form content, the more your eCommerce brand features on voice assistants.

➥ Optimization for Featured Snippets

Is your eCommerce business feeling disheartened by featured snippets, aka AI overviews?

Instead of losing sleep over them, why not optimize your website and app content as per the featured snippets?

It is done by,

Ø  Keeping your content in FAQs format.

Ø  Keeping the Q&A in simple language.

Ø  Keeping each Q&A short.

Adapt PPC Strategies for Voice-Driven Searches

By targeting Conversational, Long-Tail Keywords such as “Where can I buy running shoes near me?” instead of “buy running shoes” and Question-based keywords like “how,” “what,” “best,” “near me,” “can I,” “where to” in your ad copies and landing pages, you can ensure best results for the ads run for the eCommerce business leveraging voice commerce. 

Mobile-first Approach

Most of the searches happen on Mobile, so creating a Mobile-first organic & Ad experience is important. 

Targeting voice-driven audiences with Facebook, YouTube, and Display Ads optimized for voice-command action will help you grow in the short term. 

Meanwhile, mobile-friendliness, in general, will boost the organic traffic on your eCommerce site for long-term growth.

Sounds easy, right? Well, it isn’t because it’s a lot of work and can only be handled by professionals who are experts in eCommerce marketing services.

Voice Commerce Strategy in 2025: Tips for Apt Implementation

It is finally time to implement voice commerce as part of your eCommerce brand’s business and digital marketing strategy.

Fig 3: A graphical representation of the 4 steps involved in the implementation of the Voice Commerce strategy.

In four simple steps, it can be started and scaled up accordingly,

1) Start Small

Start with the most in demand products and then learn to grasp the voice commerce to cover all angles of your eCommerce platform.

2) Target High-Priority Keywords

High-priority keywords will distinguish between what is being searched and bought by your target audience.

3) Integration with Existing Channels

Leverage all the existing channels, be it social media, print media, apps and more, so that your customers never have to jump to a competitor for something that your eCommerce brand provides.

4) Team Training

Your team has been working in the traditional method, and voice commerce is something new.

So, ensure you provide appropriate training to them as well as time to adapt to the new way of doing eCommerce business in 2025.

If you prepare well, any challenge seems like a minor road bump, whereas with no preparation, a simple pothole can put a big dent in your progress.

Suggestions for Voice Commerce-based Content Marketing

We also got some suggestions for you to relate to when thinking about voice commerce and content marketing together for your eCommerce business.

Customers should be able to ask the following questions on a food-related eCommerce platform (for example),

• Product Ingredients

• Recipe Suggestions

• Usage Instructions

• Brand Support via Voice-enabled QR codes

Are you getting the hang of voice commerce, now?

What is the future of voice commerce?

The future is voice commerce, and it’s the only way for eCommerce businesses to thrive.

Because as we roll into our future, more and more users are going to turn to voice assistants, virtual assistants and AIs to do their searching for them.

And in that moment, eCommerce platforms that have leveraged voice commerce will remain and flourish.

Conclusion

With almost 50% of the online shopping happening via voice search in 2025, the eCommerce businesses must adapt to voice commerce.

And if you are wondering where to find a leading eCommerce marketing company for the same, you have already found them.

Now, it’s up to you to jump on the voice search bandwagon.

Wildnet Technologies is one of the top digital marketing companies that has been helping its eCommerce clients rank on top of the online shopping industry by garnering more than 50k+ orders, 40%+ increased conversions and USD 100 million+ revenue.

If you would like to know more,

> eCommerce Marketing Secrets: How Delhi NCr’s Best Digital Marketing Company can Transform You Business?

> 5 Advanced eCommerce SEO Techniques for Larger eCommerce sites

> Wildnet’s Digital Glossary

Contact us now at info@wildnettechnologies.com and experience the power of voice commerce.

FAQs

FAQ 1: How many eCommerce sites are there?

Ans: 30.7 million eCommerce websites are present across the globe.

FAQ 2: How can eCommerce brands leverage voice commerce to increase sales and customer engagement?

Ans: When the customer is opting for voice searches, the only way a business can capture them is via optimizing their business deliveries to voice queries.

This not only boosts customer engagement but also increases sales.

In the case of eCommerce businesses, it is achieved effortlessly by voice commerce.

FAQ 3: What is voice-based eCommerce?

Ans: When an eCommerce platform caters to voice functionality to help its visitors search its offerings, whether on its website, apps or search engines, then it is known as voice-based eCommerce.

FAQ 4: What is the eCommerce voice process?

Ans: When a customer can make purchases via their voice assistants like Alexa, Siri and more, it is termed as an eCommerce voice process or voice commerce.

FAQ 5: What are the top eCommerce brands across the world?

Ans: The top eCommerce brands across the world are,

• Amazon

• eBay

• Walmart

• Alibaba

• Shopify