Attention, digital marketers and site owners! You might need to rework your strategies. If you have been paying close attention to updates from Google, you would know how massive these can turn out for the entire digital playing field. Here is what you need to know:
Key points
- A new Google November 2024 core update is rolling out, changing the way rankings work globally.
- Before analysing the traffic changes, site owners should wait until the complete update is released.
- If your site has faced ranking drops because of previous updates, recovery is still far-reaching!
Core Updates Explanation
Every few months, Google rolls out updates to improve search results. In these updates, there are suggestions for site owners regarding how they can rank up. Unlike targeted updates, the core updates impact search rankings globally! That’s why the effects are often widespread.
Previous Core Updates
- August 2024 Core Update: From August 15 to September 3.
- March 2024 Core Update: From March 5 to April 19.
- November 2023 Core Update: From November 2 to November 28.
The November 2024 core update has been mentioned on the Google Search Status Dashboard, but the full information has yet to be rolled out.
While sharing the update, Google posted on LinkedIn a message explaining its purpose:
“This update is designed to continue our work to improve the quality of our search results by showing more content that people find genuinely useful and less content that feels like it was made just to perform well on Search. This has been added to our Search Status Dashboard and will be updated when the rollout is complete.”
What’s In It For You As a Site Owner?
If your website was negatively impacted by the September 2023 helpful content update, you still might have to wait to see any big recoveries in the near future. Google has previously shared some advice and a list of questions to consider when lining up your next best steps.
There’s a hope of seeing recovery between the updates. Big changes are on the way.
For the new update, before pulling out any new strategies, have a look at what Google advises.
- Avoid analyzing your rankings until the update is complete.
- Once the rollout is done, check your Google Search Console data to compare traffic before and after.
- Pay close attention to pages that have dropped more than 20 positions!
- Use Google’s self-assessment guidelines to evaluate and improve content quality.
- Rather than quick fixes, focus on creating content that is genuinely helpful and tailored for real users.
What’s In It For The Users?
It is still too soon to guess what type of shifts are going to take place with this November 2024 core update. Overall, Google favours quality content that offers value to the people, i.e., good news for users! Google’s algorithms have gotten even smarter at filtering through that low-quality and only-good-for-SEO content, which adds zero value.
What’s Next?
While some outcomes of the November 2024 core update can be predicted, there is one absolute certainty: quality content is still the king! For a site owner, this update serves as a reminder to place the satisfaction of the user at the centre of your strategy instead of running for rankings.
Here are some articles you can find useful from our news section.
– Is my website hit by Google’s August 2024 Core Update?
– Google’s August Core Update 2024 vs. Search Ranking Bug
For more such news, don’t forget to follow us at Wildnet Digital Yum and stay tuned!
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