This week started with the end of the Paris Olympics in 2024. What an amazing closing ceremony it was!
Especially the part where Mr. Tom Cruise, the famous actor, was tasked with taking the Olympic torch to LA for the LA Olympics 2028.
While the world still reels under the aftereffects of the Bangladesh PM overthrow and the removal of the Thailand PM, we are back with our top 8 news stories of the week!
We have also brought you the top stocks to buy in the Indian market, so keep reading!
Did you know that India shares its Independence Day with 6 other countries?
Little did we know that six countries celebrate their independence on August 15th, like India!
They are,
South Korea
- Liberation Day, or the Gwangbokjeol
- Celebrated since August 1945 after gaining independence from Japanese rule
North Korea
- Liberation Day, or the Chogukhaebang’il
- Freedom from Japanese rule
Congo
- Congolese National Day
- Celebrated since August 1960 after freedom from French rule
Liechtenstein
- National Day, or the Feast of the Assumption
- Not Independence Day, but celebrated for their nation’s identity and sovereignty.
Bahrain
- Independence Day
- Celebrated since August 1971 after freedom from British rule
Japan
- End of the War Memorial Day
- Celebrated as a remembrance day to commemorate the Emperor’s surrender in World War II
This shows how many common things we have with foreign cultures and countries!
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How do you maximise the impact of PMax for Ecommerce Businesses?
Performance Max, or PMax, is the latest tool in the hands of paid ad experts to run better paid campaigns!
Do you want to know how to make them better for e-commerce businesses?
Well, here you go,
- Include the customer list and first party data.
- Avoid custom acquisition if you don’t know how to use it.
- Include Search Ads if you are not running Dynamic Search Ads or DSA.
- Each product and its accessories must have separate ads.
- To better target ROAS or return on ad spend, run separate ads for low and high performers.
- Seasonal products and services must have separate ads.
- Use standard Shopping Ads when promoting a brand and PMax when promoting a non-brand.
PMax still has a long way to go compared to Meta Ads, which have their own dedicated algorithm!
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Google came out with a revision to its Core Update Guidance
Google just offered revised guidance on how to use its Google Search Console better!
By using these guidelines, you can make your content better and assess traffic drops efficiently.
New sections
- Check is there’s a traffic drop in Search Console
It is a step-by-step guide to check the effect of a core update on web traffic.
- Check whether the update is complete or not.
- Waiting for a week to allow the update to take effect
- Comparing the search performances before and after the update
- Analyzing each search type separately, such as news, images, web, and videos.
- Assessing a large drop in position
It helps those websites that have faced a traffic decline after a core update from Google!
- Things to keep in mind when making changes
It brings website owners focus back to carrying out user-centric substantial improvements instead of quick fixes!
Example: avoid content removal instead make it user-friendly!
- How long does it take to see an effect in Search results
It helps in giving a timeline that is to be followed after the content changes have been made.
As per Google, you might have to wait until the next core update to see the full effects of the content upgrade.
Removed Content
- Haven’t violated our spam policies
- Assessing your own content
Replaced by Assessing a large drop in position.
- How long does it take to recover from a core update?
It does not contain timing information anymore!
Go check them out!
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Windows users can succumb to another Blue Screen of Death
Are you ready for another global Blue Screen Error or BSOD outage because Windows 10, 11, and Windows Server are ready?
Microsoft informed us about this issue last year, but it still remains unresolved.
What is the issue, then?
A Denial-of-Service issue in the CLFS.sys file of,
- Windows 10,
- Windows 11, and
- Windows Server 2016, 2019, and 2022.
This allows malicious low-value user authentications to forcefully call the KeBugCheckEx functionality in Microsoft Windows. It is officially called the CVE-2024-6768 vulnerability.
Meanwhile, CERT-IN issues a similar warning about a few pieces of software in Windows, and they are:
- Windows Server 2016 (Server Core Installation)
- Windows 10 (Ver. 1607, 22H2, 21H2, 1809; 32-bit, 64-bit, ARM64)
- Windows 11 (Ver 24H2, 23H2, 22H2, 21H2: x64 and ARM64 systems)
- Windows Server 2022 (Ver 23H2, Server Core Installation)
- Windows Server 2019 (Server Core Installation)
There are no workarounds available as of yet, and users are advised to keep their systems up-to-date!
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China just flew the biggest cargo drone ever
China just tested the biggest cargo drone ever that can lift up to 2000 kg!
The UAV is manufactured by the Sichuan Tengden Sci-tec Innovation Co., and its first flight lasted 20 minutes.
The specs of the UAV are:
- Twin engine
- 1 m wingspan
- 6 m height
- Slightly bigger than the Cessna 172 (a four-seater light aircraft).
It is expected to power the USD 270 billion aviation industry by 2030!
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Did you know that Google AI overview prefers LinkedIn and YouTube?
Your favourite, Google AI Overview, takes information from YouTube and LinkedIn but not from Reddit!
This was found after research was conducted by SE Ranking on 1,00,000 keywords in 20 niches.
Findings
- AI overview length: 2633 characters (40% decrease)
- Only 7.47% of searches trigger an AI overview
- The Google AI overview contains 1346 YouTube links, 1091 LinkedIn links, and 1091 Healthline links.
- It contains 19.71% .GOV links and 26.61% .EDU links.
- It also contains 804 Forbes’ links and 148 Business Insider links.
- 75% of links have HTTPS.
- Niche vise: Relationship Niche (40.64%), Food & Beverage Niche (23.58%)
- 67% of the of the links were attached to the 10 top Organic results on the search pages for the particular keyword.
- 85% of the of the links have .IN domain, most of which were from the Sports & Exercise category.
Reddit and Quora links were absent!
This means that Google AI Overview is using the authority and credibility of Top 10 Organic results to beat the niche data from Reddit and Quora.
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AI is the Coral Reef’s superhero!
Coral reefs are facing the 4th Global Coral Bleaching Event, which takes away their ability to serve as oceanic rain forests!
But in this desperate time, AI is helping restore the coral balance by;
- 3D mapping of the ocean by converting camera footage in seconds via DeepReefMap AI.
- Underwater cameras powered by solar buoys run on AI algorithms.
- AI powered solution using Nvidia GPUs to track halos on corals.
- Coral Maker and Autodesk are using Cobots (robots) to transplant baby corals into the ocean.
Coral reefs are the reason behind 25% of marine life and the economic activities of more than 1 billion people! So, saving them is top priority, as they are predicted to vanish by 2050!
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Top Stocks to Buy in the Indian Stock Market
Here are the top stocks to buy in the Indian stock market for a retail investor:
- Hero MotoCorp
- Apollo Hospitals Enterprise
- FSN E-Commerce Ventures
- Manappuram Finance
- Gujarat Narmada Valley Fertilizers & Chemicals
- SJVN
- Muthoot Finance
- Nazara Technologies
- NBCC
Make the most of it while the sun still shines in your direction!
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Well, this brings our 15th edition to an end!
Through this week, we saw governments toppling while India celebrated its Independence Day with zest and energy!
We understood from these events that a strong connection with the masses is important for a leader to take the country or an organization forward!
Wildnet Technologies promotes open door policy and idea sharing to allow all the workforce and our clients to help us become better at serving them!
If you missed our previous Weekly Roundup, here it is!
And make sure to subscribe to our thought leadership’s weekly POV, aka Wildnet’s Digital Yum!
Until next week, Tech Freaks!
