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This week started off with a long Holi weekend and the first Core update from Google.
We saw Sunita Williams splashing down back on Earth, the IOC getting its first Female President, and London’s Heathrow Airport shutting down.
While the weekend has great spectacles planned via the start of IPL 2025.
But the 12 news stories we have curated for you will delight you even more.
So, shall we start?
Meta Ads can now be expanded into Google Ads
Wondering how to use Google Ads while using Meta Ads?
With the below steps, you can expand into Google Ads.
Step 1
Account and campaign structure is quite different between Google Ads and Meta Ads.
So, pay attention to search intent, performance signals and product categories.
Step 2
Google Ads leverages budgets and bidding differently; for instance, Google Ads can spend up to twice your daily budget (monthly budget divided by 30.4).
And you can also experiment with Smart Bidding.
Step 3
In Google Ads, targeting audiences can be picked from search behaviour & intent signals, first-party customer match data and AI-driven audiences.
This diverges from Meta Ads targeting, giving you more space to target.
Step 4
Google Ads’ effectiveness can be tested via,
- Search & shopping conversions
- Blended MER or marketing efficiency ratio
- GA4 or Google Analytics 4 along with a custom Looker dashboard.
You will have to be patient with Performance Max (PMax), Demand Gen and Shopping ads while testing their performance.
Ready to venture into a new territory?
(source)
Chinese Satellites are practicing Dogfight
While the world is fighting its wars on Earth, China is already preparing for space wars.
As per the US Space Force’s report, five Chinese satellites, three Shiyan-24C and experimental Shijian-605 A & B, were seen practising on-orbit space operations.
These satellites were performing,
- In and out manoeuvre
- Synchronized movements in the low Earth orbit.
This means that the new arms race is upon us.
(source)
Rate and Review Facebook Ads: Meta
Can you imagine Ads with user ratings?
From now on, Facebook ads will show user ratings and reviews.
This will highlight which ad is being linked and why, boosting the significance of ad excellence (creativity and content).
Time to see how your Facebook ads are performing…
(Source)
Google March Core Update 2025 is rolling out
Google has started its core updates’ season with the March Core Update 2025.
It was launched on 13th March and is expected to be rolled out completely by 27th March.
As per Google, it will improve surface relevancy, boost content of all types of websites and promote creator content.
Click on the source to know more…
(source)
Google will remove Pages without User Interaction
If your web pages are not getting any user interaction, they might be removed from Google.
This removal includes,
- Removal from Search Results
- Deindexing
Engage a digital marketing company fast.
(source)
Demand Gen campaigns will now have Channel Controls: Google
Want more control in Demand Gen campaigns? Google heard you.
Now, advertisers can exercise more controls via channel controls, and it will help you with,
- The positioning of your ads
- Data-driven decision making
But since it is not segregated for various Google channels like YouTube, Gmail, Discover and more, these features should not be experimented in live campaigns.
(source)
Top 5 Innovative Apps of the Week
Want to check out new and innovative apps of the week?
Here you go,
Songs of Conquest Mobile
It is a game like Heroes of Might & Magic and is available on both iOS & Android.
It is priced at USD 11.99.
E.T.E Chronicle
It is a 3D role-playing game, or RPG, from the action genre, which is also available on both platforms.
Spendee – Budget App & Tracker
This personal finance tracking app lets you track your expenses and savings in an easy manner.
It has a free version and is available on both platforms.
Be Nice
It allows apps to be launched in split-screen mode.
It is free but only available on Android.
Mightyday
It is a productivity app that is free and available on both platforms.
So, go and check them out.
(source)
Top 5 New AI Tools of the Week
We got 5 new AI tools for you to improve your personal and office efficiency by multi-folds.
Sesame
If you need a lifelike AI friend, well, look no further, and your conversations are deleted from their servers in 30 days so you can be safe too.
Convergence
It is an AI agent that acts like a personal assistant and is a must-try.
It is free for 5 tasks per day.
Scribe
Need a great transcriber for your meetings? Try Scribe, which is free till April 9th.
Google Career Dreamer
Want to know what you could do and be in the future as per your current job history and preferences?
Try Google Career Dreamer without even a login.
Adobe Enhance Speech
Remove background and unwanted noises like a pro with Adobe Enhance Speech.
These tools can be a real game changer, especially during this appraisal season.
(source)
Top Ad of the Week
The time for AI ads is upon us, and we bring you a refreshing ad from Original Source.
Do watch it…
(source)
“Untitled” painting by M. F. Husain gets sold for a record USD 13.8 million
A new record has been set for Indian paintings when Kiran Nadar bought M. F. Husain’s “Untitled” Gram Yatra painting.
The painting was virtually hidden for decades in Norway, and thus this buyout will bring the painting home.
(source)
National Anaemia Day & 5 Ways to Counter It
Anaemia, or anemia, is a silent killer, and thus India celebrates National Anaemia Day on 21st March to increase its awareness.
It is quite common in women, and here are the 5 ways to counter it,
- Balanced diet of minerals, vitamins and iron
- Iron supplements, especially during pregnancy
- Regular health checkups
- Proper menstrual health management
- Adhering only to government and doctor-certified diets
We hope you never face any issues due to anaemia.
(source)
Top Stocks to Buy on Monday
The Indian stock markets are finalizing stabilizing and it’s time to go on a buying spree.
Stocks to buy on Monday
- HDFC Bank
- Nykaa
- NTPC
- Mazagon Dock
- Jio Financial Services
- Axis Bank
- SBI Bank
Have a great Monday…
(source)
This brings our 44th edition of the weekly roundup to an end.
Wildnet Technologies is always helping its readers, employees and clients with the latest knowledge as well as tools to help them grow.
Because our aim is to build a digital community that empowers and nurtures itself.
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