This week had its fair share of ups and downs, but mostly it was leaning towards the positive!
The week started with the first ever G20 in Brazil, PM Shri Narendra Modi received two awards from Nigeria and Guyana, India puts in its bid for Olympic 2036 by keeping the Taj Mahal at the forefront, a banana got sold for USD 6 million, a dad does his last fight with his co-pilot daughter, and World Heritage Week starts today!
While the Russian-Ukrainian conflict has taken a serious turn with long-range arsenals on both sides.
We are back with your weekly fill of 12 top new stories to prepare you for what’s coming!
Without further ado, let us begin.
US DOJ is forcing Google to sell Chrome
Can you even imagine the severity of this suggestion?
Google is asked to sell our beloved browser, Chrome, and that’s not all.
If the judge goes by what the U.S. DOJ wants, then Google will also have to,
- Restrict Android from catering to the Google Search, and
- Ban the default deals made with Apple as well as other manufacturers.
A US court wants to break away Google’s monopoly while Google says it will break up varied Google products that users love!
Let’s see how it pans out.
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Gautam Adani faces Fraud charges; India affected!
You might be wondering why India is affected because of an indictment of Mr. Gautam Adani in the US district court.
Because Mr. Adani is the richest man in Asia, and any negative publicity of him leads to an impact in the stock markets!
Plus, Mr. Adani operates,
- 13 Ports,
- 7 Air Ports,
- 6 Coal power plants,
- 8000 km long Natural Gas pipeline, and
- 2nd Largest Cement business in India.
And thus, Indian future plans depend somewhat on the Adani group and are impacted by any setbacks that come towards it!
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World Chess Championship 2024 is about to commence!
Gone are the days when a Russian ruled the chess world!
The current world chess champion is Mr. Ding Liren from China, who is about to face Mr. D. Gukesh from India in the upcoming world chess championship of 2024 (Nov 25 to Dec 15, 2024) in Resorts World Sentosa, Singapore.
Till now, they have played 3 matches, out of which Ding has won 2 and 1 was drawn.
But if Gukesh can put his best foot forward, then Ding can face some serious trouble!
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Time to Say Bye to Our Second Moon
Do you remember the Second Moon of Earth that came into being on September 29th?
Well, its journey around the Earth is almost over, and on November 25th, it will leave us and will not return till 2055!
It was discovered by the ATLAS project in the month of August, and its official name is Asteroid 2024 PT5.
If you haven’t seen it yet, make the most of the remaining days and have a bonfire under the stars this weekend!
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Did you play the Half Moon game from Google’s Doodle yet?
Enough of the cactus running game; it is time for the Half Moon game, courtesy of Google’s Doodles!
To honour the halfmoon this month, Google’s Doodles has launched this game by transforming its home page into a playground having celestial bearings.
This game is fun, puzzle-based, and helps users learn the lunar cycle better.
So, give it a shot!
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Rising CPCs got You down?
CPCs, or cost per click, are the first payment you make for your Google Ads, after which CPLs, or cost per lead, follow!
Normally, CPLs are higher and CPCs are low, but the current scenario has made every marketer worried because CPCs are rising too.
Here’s how you can optimize ROI or return on investment of your Google Ads:
- CPC caps
Ensure that ad spending is not ruining your ad’s performance and set a maximum cap limit for your Google Ads.
If implemented right, you can see cost savings up to 5%!
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Jio Ads vs. Meta and Google Ads
JioStar, or the collaboration between JioCinema of Reliance and Disney’s Hotstar, is making people rethink their advertising!
It has more than 100 TV channels like Colours, Star Gold, Star & more and two OTT platforms, i.e., Disney+ Hotstar & JioCinema.
Plus, the sports dominance of JioStar spans across IPL, ICCC, Olympics, and more.
This trifecta of Media, Digital platforms and Sports is making JioStar a formidable adversary to the big players like Meta and Google in the digital Ads space.
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How does SEO lead to growth as per Backspace Marketing?
SEO is being pitted against AI, and the fight is getting interesting!
A digital marketing agency based in Delaware, USA, Backspace Marketing has highlighted the importance of SEO for sustainable growth and online visibility.
With SEO
Your business gets to,
- Have better chances of appearing on the search result pages or SERPs.
- Be on top of the search rankings for longer.
- Adapt along the ever-evolving tech space!
- Leverage Local SEO to capture local leads.
- Witness an ROI boost up to 500% to 1300%.
Have you heard of AEO or answer engine optimization by the way?
It is an advanced type of SEO that helps in capturing zero-click searches of the AI era!
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SEO vs. AEO vs. GEO
How about we tell you that there is one more player in the game?
GEO, or generative engine optimization, is the latest type of SEO content marketing.
It is utilized to generate content that powers AI-driven search engines like Google, Bing, and more.
So, let’s cut right to the chase!
SEO vs. AEO vs. GEO
It is important to understand how all three of them are unique!
| SEO or search engine optimization | AEO or answer engine optimization | GEO or generative engine optimization |
| Improves Visibility | Improves chances of organic content to rank in AI-generated answers | Improves AI content |
| Depends upon Human creativity | Human Dependency | Uses AI |
| Long-tail keywords | Conversational keywords | Can adjust to long-tail keywords |
| Longer Time-to-Market | Less than SEO | Quickest to the market |
| Universal strategies | Universal strategies | Domain-based strategies |
Fig 1. A tabular comparison of SEO, AEO and GEO.
So, the best way to step into the future of SEO in 2025 is to use GEO + SEO + AEO to make the most of it by opting Wildnet Technologies!
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Apple is facing Zero Days!
Zero Days are causing havoc across the digital landscape!
What are Zero Days?
Zero days are those loopholes that hackers use to gain access to your digital infrastructure’s hardware and software.
Manufacturers only get to know about them when these hacking activities come to light!
Apple’s Zero Days
Vulnerabilities have been found in both macOS and iOS,
- CVE-2024-44308
It attacks the JavaScriptCore of Mac systems that are Intel-based to control the Mac devices.
- CVR-2024-44039
It exploits the WebKit of the Intel-powered Mac systems to do cross-site scripting, i.e., adding malware to a perfectly legitimate website.
What should Apple Users do?
Apple users should immediately update to,
It’s believed to be linked to cryptocurrency thieves from North Korea!
Live Long and Prosper…
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Jaguar’s New Logo: Success or Disaster?
Can you imagine they took away the Jaguar from the new logo?
Even though it feels preposterous, it is the current truth! And on top of that, they took all the fancy out of the Jaguar logo’s font as well.
Elon Musk wondered whether they even sell cars now as Jaguar’s latest ad shows zero cars. While Jaguar invited Elon for a coffee on 2nd December in Miami.
So, get ready for something big this December!
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Stocks to Buy on Monday
Indian stock markets took a plunge yesterday but got back up again today!
Sensex is up by 1,000 points, while Nifty has crossed the 23,650 mark.
Stocks to buy on Monday
Here are some stocks that could potentially benefit you:
- Indian Hotels
- UPL
- Paytm
Have faith in the Indian market!
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And this brings our 28th weekly roundup to an end.
The top news stories of this week are going to be,
– Google being forced to sell Chrome (in the tech space), and
– The Adani indictment (in business space) because global economies are interconnected.
But we look at the bright side of this week, which is going to be the soft influence of India on the world, and we hope some great news comes out of this year’s G-20 summit.
Wildnet Technologies is a thought leader in the Digital transformation space of India and is helping its clients stay and rank on top of their industries.
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Until next week, Tech Freaks!
