This week was fully charged with geopolitical occurrences, yet again. While the world patiently awaits their Olympians to become champions, the killing of the top HAMAS leader and the No. 2 Hezbollah leader has put the warring countries on the front lines!
We hope that these conflicts will be resolved with minimum collateral soon!
Meanwhile, we are back with your weekly news fill, and this time we are covering the week with the top 8 news stories of the week, including stock market insight!
Let’s dive deep, shall we?
PPC Strategies for a Cookie-less and Privacy-First World
What would happen to PPC, or pay-per-click campaigns when the world switches to privacy first?
That is bothering all the digital marketers!
Why is a third-party cookie important?
Third-party cookies provide valuable information like,
- Tracking online behavior
- Data to build Ideal User Personas, and
Thus, it helps in the better targeting of ads across the web.
Google is putting forth its Privacy Sandbox initiative, which will opt for privacy first options in place of third-party cookies.
Google also came up with six new APIs that will slowly replace third-party cookies, like
- Topics API -> broad interest targeting
- Protected Audience API -> The user can be permitted to be added to an interest group.
- Attribution Reporting API -> most effective ads without users’ data reveal
- Shared Storage API -> relevant ads, without user data
- Private Aggregation API -> sum of Topics API and Shared Storage API, results similar to Attribution API
- Fenced Frames API -> display ads in a privacy-safe method
Apart from mastering these, you also need First-party data, Consent Mode V2 tags, Server-side tracking, offline conversion tracking, and more to make sure your PPC campaigns always attain their goals!
(Source)
Reddit has launched its Lead Gen Ads
Platforms like Reddit and Quora are the best for finding niche related leads. And now, with Lead generation ads from Reddit, you can directly convert them then and there!
This has been launched in public beta and is available to all across the globe. This can help improve lead quality and the overall performance of the campaign.
Lead Generation Ads on Reddit will have,
- Mobile friendly design
- Auto-populated Email fields
- Privacy focus and secure data handling
- Zapier integration for CRM connection.
Why does it matter?
- Reddit is considered the most influential lead source by 75% of the B2B leaders.
- Reddit is used by 93% of users for tech upgrade decisions.
If that’s not all, a 30% decrease in CPL of cost per lead and a 25% increase in Lead submission have been reported as a result of beta testing by LaunchDarkly!
(Source)
Did you know India uses Meta AI the most?
Meta AI is the most used AI tool in India! It saw a 73% increase in its usage year-over-year.
Their AI chatbot was launched in June, and since then it has been used for,
- Searching information,
- Role-playing conversations,
- Imagine Yourself feature and more.
The goal of Mark Zuckerberg is to create such AI support that all businesses will use it for their content, cataloging, sales, and savings via an AI Agent!
Meta AI hopes to be the most used AI assistant by year-end.
(Source)
OpenAI launched Advanced Voice Mode in ChatGPT
ChatGPT gets Advanced Voice Mode that will help in facilitating more human-like conversation with it!
It will have,
- Ability to offer natural conversations
- Ability to be interrupted
- Senses and emotions.
It is powered by the latest text-to-speech (TTS) model being used by Open AI.
It starts off with a user voice input, which is converted into a text prompt for ChatGPT. After finding a worthy response, ChatGPT converts it back into speech and shares it as the output!
Plus, it comes loaded with features like Real-time interactions, Emotional expertise, Multiple speaker identification and High-quality audio output.
While it is currently available only to a testing group comprised of ChatGPT Plus users, it will soon be made public.
(Source)
Apple’s AI features in iOS 18 will be powered by Google Chips
Apple’s AI features are powered by Google’s chips, when 80% of the world is using Nvidia chips!
Google’s 2 TPU, or tensor processing unit, chips were used by Apple;
- TPUv5p (h3)
- 2048 used
- Develops AI Model that runs on iPhones
- TPUv4p (h3)
- 8192 used
- Makes its Server AI Model
Anyone who uses these chips would have to make their own software to operate these chips using Google Cloud computing.
Nvidia does not make TPUs; they do make GPUs, or graphic processor units, that are needed with AI!
(Source)
Google Maps vs. MapMyIndia and OLA Maps? Who will win, India?
The Indian market for digital mapping is quite lucrative and is pitting Google Maps vs. MapMyIndia and Ola Maps!
> MapMyIndia has been catering to 80% of navigation systems in vehicles for more than two decades.
> Ola created its own Ola Maps using OpenStreetMap data.
> Google slashed Google Maps’ prices by more than 70% for Indian Developers.
With an exponential increase in location-based apps and mobile usage, the winner of India’s digital mapping competition will be the ultimate champion.
Although the general public prefers Google Maps, the paid service makes the revenue count and will be the final factor that will ensure dominance in Indian markets!
(Source)
A ransomware attack took out the UPI, retail, and IMPS payment capabilities of small Indian Banks
C-Edge Technologies, which provides services to rural and regional banks, has been hit by a ransomware attack!
UPI, IMPS, and retail payments are down in these small Indian banks!
Ransomware either,
- Locks you out of the system or
- Encrypt your data!
The National Payments Corporation of India (NPCI), clarified that the restoration work is in progress. They will also conduct C-Edge’s security review, as well.
With the world becoming more and more digital, cyber threats are surmounting too!
(Source)
NSE and BSE saw an unexpected rise
(Creative)
BSE crossed the 82,000 mark for the first time, while NSE touched the 25,000 mark after three unsuccessful attempts!
Contributors to NSE Rise: HCLTech, Infosys, ITC,
Top gainers after NSE rise: SBI Life, HDFC Life
The worst performers in the NSE rise: Axis Bank, IndusInd Bank, HDFC Bank
It is visible that the IT and insurance industries are booming, while the banking sector is facing the brunt of it!
So choose your stocks accordingly!
(Source)
This brings our 13th edition of the Weekly Roundup to an end!
And what an end to it! Yesterday was Sawan Shivratri, and we wish you all love and peace.
Today we can learn a lesson from Bholenath: whatever happens, stay calm and do your work so that people around you can benefit from it.
Wildnet Technologies believes in helping others, and that’s why we have been thriving along with our clients for 17 long years!
In case you missed our previous Weekly roundup, here you go!
Do not miss out on our weekly newsletter from our thought leadership on trending tech and trends, aka, Wildnet’s Digital Yum!
