The December of 2024 is here, and surprisingly, it’s not cold like it should be!
The pros and cons will only be felt later on.
While Sunita Williams is passing time by growing lettuce in space, Sake gets special recognition from UNESCO, a tsunami warning was averted in California after a major earthquake, and South Korea’s Martial law troubles have kept this week on its toes.
We are back with the top 9 news stories of the week, the biggest being that Bitcoin is worth USD 100,000.
Shall we dive into it?
One Bitcoin is worth USD 100,000 now!
Everyone will have FOMO while hearing this news.
On Dec 5th, one bitcoin was valued at USD 103,800, and it is all because of Mr. Donald Trump.
Because he has made a pledge that the USA will be the “crypto capital of the planet.”.
Earlier, China used to lead the bitcoin, and Mr. Trump wants to take away the top spot, which he did.
Bitcoin was launched in 2008 at USD 0, just for your information.
(source)
Google’s Mr. Sundar Pichai challenged Microsoft over AI
Are you ready for the fight of the decade?
Google’s CEO, Mr. Sundar Pichai, has challenged Microsoft’s CEO, Mr. Satya Nadella, to an AI battle.
Google has put its top contenders, like Gemini, DeepMind, and more, in the ring, while Microsoft just has Copilot.
AI supremacy will redefine the IT businesses in 2025 as Google’s Cloud raked in 35% more ROI due to AI features and solutions.
Whosoever wins this AI battle will become the user’s favourite.
Are you willing to put your money into it?
(source)
OpenAI launches ChatGPT Pro with unlimited access
Are you ready to leave your competition far behind?
Be prepared to shell out USD 200 a month for unlimited access to ChatGPT Pro, OpenAI o1, GPT 4o, and the advanced voice mode.
In INR, it will be Rs. 17,000 a month, so a hefty subscription, no doubt.
ChatGPT Pro can help in solving more complex problems, be it in science, math, coding, and more.
So, if you wish to be the industry leader, here’s the tool you would need.
(source)
AI Trends of 2025 by Microsoft
If you are a Microsoft user, this news is going to brighten your day!
Microsoft has compiled a list of 6 AI trends to look out for in 2025.
- Orca and Orca2
They are leading the charge at Microsoft in regards to small language models, or SLMs, and delivering similar performance as LLMs, or large language models, to carry out specific tasks.
- Microsoft 365 Copilot
Copilot is Microsoft’s answer to AI, and it helps in integrating AI features in your daily computer usage.
- Azure AI Foundry
Along with Copilot Studio, it helps in crafting your very own AI agents to help in your day-to-day tasks via Azure Cobalt and Maia.
- Copilot Vision
It helps in answering the queries on your digital journeys by monitoring what you see and who you talk to online.
- Responsible AI
Microsoft has named Sarah Bird, the Chief Product Officer of Responsible AI, to ensure the safe usage of AI applications.
- Biomolecular Dynamics
AI^2BMD, or biomolecular dynamics, is helping in simulating protein design, drug discovery, and enzyme engineering.
So maybe the Google vs. Microsoft fight over AI will be worth watching!
(source)
Have you heard about the Sliding Display?
The hype of tri-fold phones is over, and Sliding displays are in!
Honor just patented the sliding displays in phones.
Or, you can make the mobile screen bigger or smaller as per your requirement.
The patent was published in CNIPA, or China National Intellectual Property Administration.
As per the patent, Honor might leverage the scissor mechanism, which uses supports in an X or crisscross pattern, allowing the screen to expand or retract on command!
Plus, the screen will have a stationary and a sliding component connected by elastic beams.
Foldable phones have spaces in between the screens, which can decrease their performance over time.
(source)
Latest insights about Google Searches
Here’s what we know about Google searches:
- 15% of the Google searches are due to 148 keywords.
- Out of the 148 terms, the most searched are YouTube, Gmail, Amazon, Facebook, ChatGPT, Google Translate, WhatsApp Web, Google Maps, and more.
- 44% of the Google searches are dedicated to branded items.
- Intent-wise segregation depicts that 51% of searches are informational, 33% are navigational, 14.5% are commercial, and only 0.69% are transactional.
- Long-tail keywords appear in only 3.6% of Google searches.
In short, diversify your brand’s reach across popular platforms if you wish to reach out to your users more devotedly in 2025.
(source)
Wanna cash in on the Holiday season?
If your ecommerce business wanna make it big this holiday season, here are the six tips for your search campaigns.
- Label it All
Be it a keyword, ad, ad group, or campaign, while adding relevant data, bidding information, and the initials of the labeller so that they can be easily tracked helps.
- Campaign Differences
For a 3X ROAS or return-on-ad-spend, prioritize PMax using a bigger budget and higher ROAS goals if running it alongside search campaigns.
Demand Gen campaigns can work alongside both, but they need distinct goals like customer acquisition or add-to-cart revenue.
- Automation Leveraging
Broad match helps with customer intent and delivers top-notch insights on query data about shoppers.
Automated bidding can help capture AI overviews.
Paid campaigns should focus on conversion goals to target shoppers when they need your business offerings.
- Automated Rules
Automated rules rock when targeting future sales in the ecommerce industry.
- Keep Real-time Notes
Keep track of any remarkable changes to the ecommerce marketing campaigns so that they can pave your 2025 marketing strategies.
- Using the Age-old Wisdom
Use historic marketing data so that you know how the e-commerce markets performed in past years and take precautions accordingly!
Have fun using these 6 pointers and rake in a huge profit to boost your e-commerce business in 2025!
(source)
Search Campaigns vs. Performance Max: The Search Term Overlap
Well, if you are confused about PMax and Search campaigns, here’s what we have found out:
- Search ads show all search terms for all match types.
- For an exact match, the keywords that match it exactly are shown.
- For a broad match, an ad from Search or PMax campaign can be shown.
- At the search term level, the overlap between search campaigns and Pmax is minimal (2.8%), while at the campaign level, PMax overlaps search campaigns 67% of the time.
- In case of misspellings, Pmax will be shown instead of search ads.
So, on average, there is a 67% search term overlap, but it can vary from 0 to 100%, so check your Google Ads account to be sure!
(source)
Stocks to buy on Monday
Here are the stocks you can buy on Monday:
Foreign Retail Stocks
- Lululemon [LULU]
- On Holdings [ONON]
- Abercrombie & Fitch [ANF]
- Levi Strauss [LEVI]
- YETI [YETI]
- Steve Madden [SHOO]
- Ralph Lauren [RL]
- Adidas [ADDYY]
- Victoria’s Secret [VSCO]
- Gap [GAP]
Domestic Markets
IPOs
- Dhanlaxmi Crop Science Ltd.
- Toss The Coin Limited
- Jungle Camps India Limited
- Vishal Mega Mart Limited
- Purple United Sales Limited
Stocks
- Computer Age Management Services Ltd
- Federal Bank Ltd
- Bharat Dynamics Ltd
- Vedanta Ltd
Hope you have a strategic retail investment plan in motion on Monday!
This brings our 30th weekly roundup to an end.
Even though the winter is still on the fence, you shouldn’t be and prepare well for the temperature changes this month.
People depend upon you, and thus this holiday season take extra care of yourselves because self-love is the most rewarding kind of love, be it on the personal front or the professional front!
Also, since the tech giants are gearing up for an AI battle, you must choose your weapon; by the way, it will cost you, so choose wisely!
Wildnet Technologies, a leading Digital transformation company in India, is helping its clients and their customers benefit from AI upgrades.
If you missed us last week, here you go!
And do not miss out on a golden opportunity to upskill yourselves via Wildnet’s Digital Yum, which is our thought leadership’s POV on the latest in the digital transformation space.
Until next week, Tech Freaks!
