This week was full of positive news from the Paris Paralympics 2024 and worrying news about various disease outbreaks across the world.
India’s current medal tally in the Paris Paralympics 2024 stands at 5 Gold, 9 Silver, and 11 Bronze, putting us at the 16th spot!
We are back with your weekly fill of news stories (11) that are must-know along with stock news from both Indian and USA markets.
Shall we begin, then?
International AI Treaty from the Council of Europe signed by the US, EU, and UK
Countries such as Israel, the UK, USA, and EU have signed the first International AI Treaty!
This treaty was adopted last year by the Council of Europe, which is a French human rights body.
Other countries that have also inked their signatures on the treaty are,
- Georgia
- Iceland
- Norway
- Moldova
- San Marino
- Andorra
While countries like Japan, Uruguay, the Vatican, Peru, Mexico, Canada, Australia, Argentina, and Costa Rica are still mulling over the details.
The goal of this treaty is to provide a legal framework and protect human rights in the event of any infringement by AI.
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Using Google Photos in the USA? Try Ask Photos!
Google just rolled a new feature called “Ask Photos” for users in the USA!
With this feature, users can search for any photo using descriptions about the photo.
As the “Ask Photos” feature recognizes people, objects, and scenes within an image, users can benefit from it!
You just type a question in the search bar in your Google Photos library and see the magic unfold.
This feature will be rolled out today, and apparently there is early access, so sign up!
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Canada has issued Travel Advisory against Oropouche Virus!
The Canadian government issued an Oropouche travel advisory to counter its spread.
This is happening because South America is reeling under this virus, with Cuba being the worst hit and cases increasing in Bolivia & Brazil.
This virus was first detected in the Trinidad’s Vega de Oropouche community in a forest worker.
The virus,
- Spreads by small flies (afternoon) and mosquitoes (night).
- Shows symptoms of severe headache, fever, chills, and joint & muscle pain.
- Might also cause rashes, vomiting, dizziness, and nausea.
No cure is available as of yet, and the only thing one can do is take pain & fever meds along with rest and plenty of fluids!
To prevent the disease spread, Canada is asking its citizens to avoid,
- travelling to South America, and
- contact with a person who has had a recent travel history in South America.
Stay safe!
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Are you also staring at your screen for too long? Digital Dementia incoming!
Dementia has many forms, and its latest version is Digital Dementia!
It is happening because of the elongated screen times, negligible physical activity, less sleep, social isolation, and anxiety.
But the underlying cause is our reliability on smart devices and decreased dependency on our memories & brain power.
It starts by making you forget about breaks or even get away from the screens! Whoever has to work in front of the screens for a longer period of time is at risk.
To prevent Digital Dementia,
- Limit Screen time
- Take Breaks
- Do something Physical
- Get at least 7 hours of sleep.
- Practice Mindfulness, deep breathing and Meditation
- Limit Multitasking
- Try using Blue light filters
In short, come back to the physical realm, often!
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Can Gen AI help save time spent on PPC?
PPC, or paid campaigns, are the most time-consuming aspect of digital marketing!
But fret not, as Gen AI is here to help.
Here’s how Gen AI can help save time spent on PPC campaigns:
Keyword Segmentation
You can now segment up to 1000 keywords using AI chatbots by entering a simple prompt!
Creation of Ad Copies
Using AI chatbots, writing 14 headlines & 4 descriptions for the RSA (responsive search ads) can be done in minutes.
Streamlined Communication
With Gen AI, writing top notch content that resonates the ask (tone), be it of thought leadership or influence, is as easy as a cake walk!
Automated Reporting
PPC efforts need constant reporting, and this can be automated using Gen AI.
Predictive Analysis
Performance Planner in Google can help analyze historic performance data quickly and accurately!
This analysis can then be used to provide valuable insights.
Meeting Notes and more
Imagine someone taking notes on your behalf in your meetings; wouldn’t that be a lifesaver?
But this does not mean that full trust can be put on these Gen AI tools, as they are still new and learning!
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The Peak season in PPC is upon us. Are you ready?
With the festival season almost upon us, the PPC campaigns need to be optimized accordingly.
But how do you ensure that your PPC campaigns are working fine?
You can take the following tests to judge the same:
Channel Diversification Testing
It helps in choosing the right channel for PPC marketing.
- Measure Pros and Cons of possible channels by aligning them with your goals.
- Set a test budget and see the results of the PPC campaigns on these channels, accordingly.
CRO and Landing Page Testing
Right now you can test your new landing pages or changes in any old landing page.
- Build landing pages depending upon low CVR (conversion ratio) and engagement rates.
- Do cross channel tests using GA4 or Google Analytics 4.
- Test variables like Copy (above the fold), Impactful Layout, Social Proofs, Form fields, and CTAs.
Seasonal Offer Testing
Test different CTAs and offers to find out the best combinations.
Incremental Testing
This is the best testing for the slower or colder periods of PPC campaigns.
- Holdout testing via using groups that you usually do not cater ads to and comparing the ad performance vs. normally advertised groups.
- Geo testing via measure PPC campaign performance in geolocations (that don’t get your ads) vs. normally advertised geolocations.
Default settings Test
It is always good to remove any additional settings and run PPC campaigns on default settings to judge the power of the content and creativity of the ads.
With these tests, your PPC campaigns will be ready when the festive season comes knocking!
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India Government launches Vishvasya Blockchain Technology!
The Indian government has come up with its very own blockchain technology by the name of Vishvasya!
It is designed to function as BaaS, or Blockchain as a Service.
It will help in real time tracking of deliveries of digital services, i.e., all sorts of digital services can use it.
Vishvasya Blockchain’s Features
- Instant end-to-end blockchain app development and deployment.
- Security auditing of containers in a production startup environment.
- Other blockchain-related security audits.
- Three Data centres: Pune, Hyderabad, and Bhubhneswar
- Easy onboarding via framework augmentation
- NBF Lite, a lighter version also available.
The Government of India also unveiled a bunch of applications that work with Vishvasya BaaS, such as
- E-Stamps
- IPS service training records management
- Forensic app
- Praamaanik (verifying mobile apps)
- Child Care Inspection System for Institutions
- And more.
Soon you can also use Vishvasya BaaS for your digital needs!
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Do you like Gaming? Acer’s new Nitro Blaze 7 is here.
Acer’s new handheld gaming device, Nitro Blaze 7, is here to satiate your gaming necessities.
It has,
- AMD Ryzen 8040 processor
- 16 GB Ram
- 2TB Storage
- Windows 11 as OS
- 7-inch display
- 144 Hz of refresh rate
- 50 Watt-hour Li battery
- 65W charger
- Wifi and Bluetooth connectivity
- 2 Type C ports, 1 Micro SD slot, and 1 3.5 mm audio jack
Since it’s Acer, you can be sure of top notch graphic rendering, and if you are bored of mobile gaming, scale up with Nitro Blaze 7!
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Using the Old MacOS App? You are about to lose WhatsApp!
With WhatsApp unveiling new features almost every week, the older versions of its apps are finding it difficult to support the latest changes.
And if you are still using the older version of WhatsApp’s MacOS app, then you will not be able to use WhatsApp after 50 days.
The reason behind the end of support for older MacOS App is its development platform, Electron, which cannot support 2024’s WhatsApp features, as it was running as a web app.
Update to the latest version after taking backup of your WhatsApp chats before the 50 days are over.
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Jio just got 8 years old!
India’s beloved mobile network turned 8 this week, and it has a few return gifts ready!
To avail these benefits, you have to buy plans worth Rs. 3599, 999, and 899 from Jio to get,
- 10 OTT channels worth Rs 175
- 10GB data voucher (28-day validity)
- Free Zomato Gold for 3 months
- Flat 500 off vouchers from Ajio (applicable on bills more than Rs 2999)
The return gifts are valid till September 10th!
(Source)
Indian Stock Markets’ 7 key changes that happened last night!
Indian stock markets are reeling under the USA’s jobless claims and non-farm payrolls issue.
Due to which the Indian stock markets opened up on a lower end today.
- Sensex closed at 82,201.16 by falling 151.48 points, or 0.18%.
- Nifty 50 closed on 25,145.10 by falling 53.60 points or 0.21%.
Even the international markets suffered,
- Nikkei 225 – little downfall (Japan)
- Topix – down by 0.42%
- Kospi – down by 0.8% (Korea)
- Dow Jones – down by 0.54% (USA)
- S&P 500 – down by 0.3% (USA)
It only means that you can invest easily in your preferred stocks!
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This brings our 18th edition of the weekly roundup to an end!
From the above news, we can see that the tech world is developing new solutions to ease the usage of various technologies. But we have to either be adept at them or hire someone who is an expert at the same.
Wildnet Technologies has been spearheading the digital marketing and digital solutions domain for 17 years and is thus a top choice of startups and Fortune 500 companies alike!
In case you missed our previous weekly roundup, here it is!
Do subscribe to our thought leadership’s weekly POV on the latest tech and trends, aka Wildnet’s Digital Yum!
Until next week, Tech Freaks!
